Lowes

Lowe’s is the shopping destination for home improvement. The goal was to raise mass awareness about their Pro Black Friday sale. Viral Nation activated Influencers who authentically aligned with the brand to showcase the products available for Black Friday and encourage audience members to shop the sale. Using an Influencer Marketing Campaign allowed Lowes to be seen as the go-to place to shop this Black Friday.

The Goal

  • Increase brand awareness prior to and on Black Friday
  • Drive online and offline conversion
  • Engage audience with authentic and brand aligned content within a tight turnaround
  • Activate 8+ influencers for the campaign

The Strategy

  • Leverage negotiation tactics, agency accolades, brand affinity and large network to onboard high quantity of influencers
  • Use call to action tactics via story swipe up on each frame and link in bio to develop link click opportunities
  • Cut through the noise of “Black Friday” organically through Influencer activations
  • Give Influencers the freedom to shop for products best suited for their channel to create genuine and convincing content

Lowe’s is the shopping destination for home improvement. The goal was to raise mass awareness about their Pro Black Friday sale. Viral Nation activated Influencers who authentically aligned with the brand to showcase the products available for Black Friday and encourage audience members to shop the sale. Using an Influencer Marketing Campaign allowed Lowes to be seen as the go-to place to shop this Black Friday.

14
INFLUENCERS
1.78 M
TOTAL INTERACTIONS
6.5 K
TOTAL CLICKS
716 K
TOTAL VIEWS

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