FACEMOJI

Viral Nation collaborated with Facemoji to launch a Valentine’s Day campaign, driving brand awareness by leveraging the audiences of macro influencers and social publishers.

Influencers were activated on Instagram, Instagram Stories, and YouTube to ensure strong branding was balanced with seamless paths to conversion.

Content focused on the Influencer’s personal love story and the role Facemoji played in displaying their emotions. In addition, a giveaway was employed to drive interest and conversion.

The Goal

  • Drive downloads to Facemoji Keyboard 
  • Increase brand awareness of Facemoji Keyboard
  • Develop and implement strong creative at scale on an AOR model.

The Strategy

  • Activate macro influencers to optimize reach
  • Target Millenials and Gen Z audiences
  • Activate Latin influencers to reach a new market with growth opportunity

Working with a limited budget, Viral Nation achieved new brand exposure and 6.8 million interactions in a targeted market. Despite the time difference, the team delivered on schedule and maintained responsive communication over multiple platforms. Their willingness to help stood out.

Facemoji

Marketing

The Results

17.8 M
TOTAL INTERACTIONS
17.2 M
TOTAL VIEWS
45 K
TOTAL CLICKS
8
INFLUENCERS
52
POSTS

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