Influencer marketing | Ambassador program
How Viral Nation encouraged America to get onboard with Discover Boating
With Americans unable to take vacation over the last year due to the Discover Boating wanted to still make summer enjoyable and encourage vacationing in your own backyard.
Americans were seeking ways to enjoy their summer and keep themselves and their families entertained safely and responsibly.
About Discover Boating
Discover Boating is the world’s largest online resource and guide for recreational boating. Being near, on, or in water has proven emotional benefits, and Discover Boating is committed to helping everyone get out on the water and experience breathtaking nature, while relaxing and spending time with family and friends.
Making waves across social
With Americans unable to take vacation over the last year due to the harsh effects of the pandemic, Discover Boating wanted to still make summer enjoyable and encourage vacationing in your own backyard.
Viral Nation brought together a total of 36 creators from different ethnicities, ages, verticals and niches to create content throughout the summer across Instagram, Facebook, YouTube and TikTok.
Americans were seeking ways to enjoy their summer and keep themselves and their families entertained, while doing so safely and responsibly with COVID-19 protocols still in place throughout several states.
Viral Nation encouraged Americans to heed the call of the water with Discover Boating’s #GetOnBoard campaign – a national initiative to inspire people from all walks of life to gear up, get out on the water and leave worries in their wake!
Influencers shared their experiences on board while educating their audience on the many features of Discover Boating.
Strong call-to-actions drove followers to the Discover Boating website to learn more and help them get on board this summer.
With a comprehensive, mass promotion plan including social publishers, paid ads, and a hype video, the campaign was promoted across YouTube, Instagram, Facebook and TikTok from coast to coast over the course of peak boating season.
Making a splash
The campaign was a massive success with 266 pieces of unique and exciting content driving almost 300K people to the Discover Boating site – exceeding campaign targets by over 300%!