With the new Matchmaking feature launching for ClanHQ, a text, voice & video chat app for mobile gamers, ClanHQ collaborated with Viral Nation to drive awareness for ClanHQ through Performance Marketing, Influencer activation, and Social Publishers.
- Drive awareness and new users to ClanHQ
- Micro target audiences that drive engagement, user retention, and LTV
- Create engaging, memorable content that will resonate with the target audience and lead to mass sharing
- Generate 900 installs per day
- Generated a hyper-targeted audience through specific game-based user interests highly relevant to ClanHQ’s app function.
- Tracked and leveraged first-party data through an MMP to generate highly qualified look-a-like audiences and gather actionable insights.
Exceeded install expectations
by 5% for less than 17%
of the expected cost
20 MTOTAL IMPRESSIONS
327 KTOTAL ACTIVITY SESSIONS