Clan HQ

With the new Matchmaking feature launching for ClanHQ, a text, voice & video chat app for mobile gamers, ClanHQ collaborated with Viral Nation to drive awareness for ClanHQ through Performance Marketing, Influencer activation, and Social Publishers.

The Goal

  • Drive awareness and new users to ClanHQ
  • Micro target audiences that drive engagement, user retention, and LTV
  • Create engaging, memorable content that will resonate with the target audience and lead to mass sharing
  • Generate 900 installs per day

The Strategy

  • Generated a hyper-targeted audience through specific game-based user interests highly relevant to ClanHQ’s app function.
  • Tracked and leveraged first-party data through an MMP to generate highly qualified look-a-like audiences and gather actionable insights.

Exceeded install expectations
by 5% for less than 17%
of the expected cost

20 M
TOTAL IMPRESSIONS
327 K
TOTAL ACTIVITY SESSIONS
27 K
DOWNLOADS

READY TO GET STARTED?

Let’s work together.