CHATEAU STE MICHELLE
CHATEAU STE MICHELLE
Chateau Ste. Michelle approached Viral Nation to activate influencers during the Holiday Season. The brand wanted to align themselves as the perfect pairing for spending time with family and friends during the holiday season. Leveraging pre existing relationships from past campaigns, we were able to activate top performers to continue their story of Chateau Ste. Michelle being their go to wine.
The Goal
Viral Nation was asked to create a strategy that created mass awareness and created shareable and notable content around the CSM brand
The Strategy
Viral Nation activates current and previous Big Brother contestants to post content in conjunction with the finale of Big Brother: Season 21 while creating messaging about CSM genrating mass awareness
Chateau Ste. Michelle approached Viral Nation to activate influencers during the Holiday Season. The brand wanted to align themselves as the perfect pairing for spending time with family and friends during the holiday season. Leveraging pre existing relationships from past campaigns, we were able to activate top performers to continue their story of Chateau Ste. Michelle being their go to wine.
