CADILLAC FAIRVIEW

With locations across the country, Cadillac Fairview is a household name in the Canadian mall market.

Planning their upcoming Spring Market pop-up shop, Cadillac Fairview approached Viral Nation with the challenge of driving mass brand awareness through compelling content. Viral Nation was able to activate 17 Influencers, 14 Social Publishers and 75 micro-bloggers across six tier 1 mall locations, and generate a total of 705 pieces of Spring Market content over a two week period.

The Goal

  • Drive mass brand awareness of Cadillac Fairview’s Spring Market, positioning it as a must see pop-up shop
  • Generate engaging content highlighting the Spring Market and its features

The Strategy

  • Activate local influencers with highly saturated Canadian audiences 
  • Incentivize micro-bloggers with personalized invitations and a gift card reward  
  • Utilize paid boosting and social publishers to gain a wider audience reach
  • Create engaging in-house content to push to audiences and repurpose on Cadillac Fairview’s own socials.

The CF spring market brought an entire country of influencers together to help celebrate the beginning of spring! Our team simultaneously worked through 6 major cities to help drive traffic to every CF property nationwide.

Olivia Figliomeni

Account Executive, Viral Nation

The Results

2.4 M
TOTAL IMPRESSIONS
1.5 M
TOTAL INTERACTIONS
3.0 M+
REACH
75
MICRO BLOGGERS

READY TO GET STARTED?

Let’s work together.