#HECHOENCALIFORNIA

Bud Light

 

 

Bud Light approached Viral Nation with the goal of increasing brand awareness and improving brand perception within California’s Hispanic community.

Viral Nation activated 11 local Hispanic influencers to promote messaging tied to #HechoEnCalifornia (Made in California) and surpassed Bud Light’s initial goal by 4.9M interactions.

 

The Goal:

  • Position Bud Light as the desired beverage within California’s Hispanic community when sharing special moments with family and friends.
  • Generate 3M social media interactions.
 

The Strategy:

  • Activate 11 influencers to create engaging and humorous content.

  • Demonstrate the integration of Bud Light within influencers’ lives through Instagram Stories.
  • Promote a large scale Bud Light giveaway contingent on the success of the Mexican National Team’s performance in the FIFA World Cup.

 

Ready to go viral?

 

Viral Nation exceeded the interaction goal of 3 Million by over 2.5x, generating 7.9 Million interactions for Bud Light during the campaign period.

 

Total Impressions:

11.5M

Total Interactions:

7.9M

 

Total Posts:

101

Total Reach

9.4M

Total Hispanic Interactions:

3.5M

 

Total California Interactions

2.7M

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