#HECHOENCALIFORNIA & WORLD CUP PROMOTION

Bud Light

Viral Nation activated Hispanic influencers local to California under two main themes -
#HechoEnCalifornia (Made in California) and the World Cup.

Viral Nation employed multiple strategies and tactics to create engaging content through a combination of funny skits and integrations into the
influencers lives through Instagram Stories, and helped promote a massive Bud Light giveaway contingent on the success
of the Mexican National Team’s performance in the World Cup.

 

Viral Nation exceeded the interaction goal of 3 Million by over 2.5x, generating 7.9 Million interactions for Bud Light during the campaign period.

 

Total Impressions:

11.5M

Total Interactions:

7.9M

 

Total Posts:

101

Total Reach

9.4M

Total Hispanic Interactions:

3.5M

 

Total California Interactions

2.7M