Bulkbarn represented a unique challenge and opportunity – How does a bulk food location grow a strong, real, Canadian social following, when the world of social is global?
The solution to this challenge is two fold;
Through combining uniquely beautiful and high end content wrapped in Canadiana with a staunch focus on the aesthetic, while adhering to the brands raison-d'etre we were able to secure execute within the brands tone and voice in a way to drive engagement.
The second would be curating UGC through a network of publishers that align with Bulk Barn’s core values,
effectively driving audiences to subscribe.