The team at Viral Nation is thrilled to announce the acquisition of MediaKits. Founded in 2021 by Casey Adams and Kieran O’Brien, MediaKits enables social media influencers, athletes, and other creators to build cross-platform digital resumes with real-time data to drive monetization. The Los Angeles-based startup provides the market with a powerful solution for reporting data and analytics critical to brand relationships, sponsorships, and other revenue opportunities.
Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. “The powerful addition of MediaKits’ analytics capabilities to our platform bolsters Viral Nation’s ongoing ability to bring to market the most robust, cutting-edge suite of products and services for influencers, athletes, and brands,” said Viral Nation’s Chief Executive Officer, Joe Gagliese. “We have been incredibly impressed by the work that MediaKits has done in such a short amount of time, and this acquisition takes us another step further in our mission to revolutionize technology for the creator economy.”
The way a creator pitches and presents themselves online is the most important aspect of building their business. Using the platform, they are able to create their own media kit to help them monetize their channels when reaching out to prospective brands to work with. Total fans, primary platform, age distribution, average engagement rate, and top countries are just some of the data points available to an influencer when they create their MediaKit. Providing real time statistics about your personal brand is key to your success. MediaKits is a great tool that allows you to create an up-to date, customized and aesthetically pleasing media kit with real-time data that can effectively communicate who you are as an influencer.
“The MediaKits acquisition by Viral Nation demonstrates the continued viability and strength of the creator economy,” added Aristotle Loumis, Chairman of the Board of MediaKits. “The move joins other deal flow in the market that bolsters the potential for business in the category and the demand for big data.”
The MediaKits acquisition follows Viral Nation’s recent $250M CAD investment from Todd Boehly’s Eldridge and Maverix Capital. The move is the first step in the global agency’s further expansion and strategic M&A.
About Viral Nation Viral Nation is a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. As the global leader in influencer marketing, Viral Nation’s diverse, multidisciplinary team is proud to fuel growth for the world’s leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta Quest, Tencent, Tim Hortons, TJX, Uber, and Vivid Seats. For more information, please visit www.viralnation.com. Instagram: @ViralNation Twitter: @ViralNationInc LinkedIn: Viral Nation Inc. Press Contact: press@viralnation.com ← All press releases
