Discussing The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Conversion, Retention, and Brand Awareness
E-Commerce Fastlane sat down with Joe Gagliese, the co-founder of the award-winning influencer marketing agency Viral Nation. Gagliese discusses one of the hottest topics in eCommerce at the moment; Influencer Marketing.
We will dive into specific strategies and tactics, but most importantly, what you as a Shopify store owner should consider if you are looking to move the needle and improve conversion, retention, and brand awareness.
In this episode you will learn:
- Why influencer marketing is so effective for e-commerce companies.
- What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it.
- The benefits of spending more time on ways to grow your social media footprint than on content to feed it.
You can read the entire article here!