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5 Viral Challenges in 2020 and How Brands Can Capitalize on Them

**Originally published November 12th, 2019. Updated January 14th, 2020** In today’s ultra-competitive business landscape, it’s more important than ever for brands to take part in the conversation on
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The Best Influencer Marketing Platforms

Influencer marketing can no longer be deemed a fad. It has quickly become the most preferred tactic for brands to connect with their target audiences on social media and beyond. However, with multiple brand
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5 Things to Consider When Crafting Your Influencer Marketing Strategy

It sounds like a broken record at times, but influencer marketing is a highly effective strategy that is much more than just a collection of buzzwords and Millenials selling products for brands on Instagram.
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5 Influencer Marketing Campaigns To Inspire You To Start Your Own

Conversations within marketing circles are never absent of the purportedly magical powers of influencer marketing. However, many brands find themselves on the fence when debating whether this buzzword of a
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The Best New Mobile Games to Play in 2020

**Originally published April 16th, 2019. Updated January 7th, 2020** Long gone are the days of hopping on your BMX bike, riding around the corner of your neighborhood, Capri Sun in hand and heading over to y
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Instagram Influencer Pricing: Your 2020 Go-To-Guide

**Originally published January 23rd, 2019. Updated January 6th, 2020** Without a doubt, Instagram is one of the largest contributors to the surge in both influencer marketing as a whole, and the overall infl
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The Power of Micro-Influencers in 2020

**Originally published March 21st, 2019. Updated January 2nd, 2020** For many, when they envision a social media influencer in their mind, they likely picture people with flawless Instagram aesthetics, milli
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Blog, Influencer Marketing, Marketing,

8 Strategies For Instagram Influencer Marketing In 2020

**Originally published December 19th, 2018. Updated January 1st, 2020** 2018 was a huge year for influencer marketing. Corporate budgets are being allocated to it, regulations are being implemented in the in
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The Influencer Marketing Trends That Will Dominate 2020

**Originally published July 15th, 2019. Updated January 1st, 2020** Influencer marketing has experienced exponential growth over the past few years. The tactic was once viewed as an experimental channel but
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Blog, Influencer Marketing, Social Media,

How to Become a Social Media Influencer: 6 Easy Steps to Follow

**Originally published January 3rd, 2019. Updated December 23rd, 2019** Social media is ingrained in today’s society and culture. In order to become a social media influencer, you must first come to gr
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How to Become an Instagram Influencer The Right Way in 2020

**Originally published April 2nd, 2019. Updated December 23rd, 2019** Social media influencer Rachel Brathen is sort of famous. Some of you may have heard of her. Some of you perhaps not. But despite not ex
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The Difference Between B2B and B2C Influencers

**Originally published August 19th, 2019. Updated December 18th, 2019** Influencer marketing has come a long way, but the industry has endured more than a fair share of trials and tribulations. The disastrou
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