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The Influencer Marketing Trends That Will Dominate 2021

**Originally published January 1st, 2020. Updated March 24th, 2021.** Influencer marketing has experienced exponential growth over the past few years. Once viewed as an experimental channel, it has since evo
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The Power Of Micro-Influencers In 2021

**Originally published January 2nd, 2020. Updated March 23rd, 2021** Many people, when they envision a social media influencer likely picture people with flawless Instagram aesthetics, millions of followers,
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Clubhouse Is Social Media’s Hottest New App: Here’s Why Brands Should Care

Social media is abuzz with the tales of a new wonder kid, well, a new social media platform, so to speak. If you are moderately active on your social media accounts, the chatter is hard to miss. Clubhouse la
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The Top 10 Fashion Influencers to Watch Out for in 2021

**Originally published February 5th, 2020. Updated March 19th, 2021.** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagram
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How to Find Your Target Audience & Create Content That Connects in 2021

**Originally published February 7th, 2020. Updated March 15th, 2021** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn&
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10 Ways to Optimize Influencer Content and Campaigns in 2021

**Originally published January 21st, 2020. Updated March 12th, 2021** Influencer marketing is growing exponentially as brands look to expand their reach, increase brand awareness, and boost conversions. 93%
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5 New Social Media Challenges To Overpower In 2021

**Originally published January 23rd, 2020. Updated March 10th, 2021** Social media platforms have surpassed both print media and other digital media as a source of information. This was a transition that was
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The Right Way to Personalize Content for Your Brand in 2021

**Originally published April 12th, 2019. Updated on March 8th, 2021** At the beginning of 2020, brand owners and marketers saw personalization as one of their top priorities, but then came the pandemic, and
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Why Brand Activism Is No Longer Voluntary

As the world slowly emerges from the fallout caused by a global pandemic, and the U.S. begins to forge a new path forward towards The start of the Black Lives Matter (BLM) movement has put activism into the
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Content Creator vs. Influencer: The Great Debate

With the rise of social media platforms, content marketing has been evolving rapidly to keep up with the ever-changing trends. People on Instagram, Facebook, YouTube, Twitter, and TikTok consume more and mor
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Finance Influencers Seeing Their Stock Rise In The Digital Marketing Space

The COVID-19 pandemic has had a massive impact on the lives of nearly every living person on this planet. Aside from the toll it has taken on the health and wellbeing of citizens around the world, it has als
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Why Traditional Brands Are Using Gaming Platforms to Reach Non-Traditional Market Segments

2020 was an absolute rollercoaster ride. With COVID-19 ravaging the globe for nearly a full calendar year now, people all across the world have been trying to adapt to the new normal. Back when government of
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