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Hollywood Branded Episode 189: Tracking The Trends with Joe Gagliese

In episode 189 of the Hollywood Branded podcast, Stacy Jones sits down with the co-founder and CEO of Viral Nation, Joe Gagliese. The two discuss a number of topics including the difficulties that face influencer marketing, and lessons they have learned from their experiences in the industry. Joe also gives his insight on which social […]

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Top Fashion Influencers: How to Market Your Career in 2020

**Originally published March 12th, 2019. Updated February 13th, 2020** Over the past few years, social media users – Instagram users in particular – from all over the globe have begun making a living from paid posts and collaborative marketing campaigns. The platform offers an ideal space for brand ambassadorship. It’s a place where influential users […]

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Meet the Top Female Influencers Who Rock in 2020

**Originally published March 15th, 2019. Updated February 12th, 2020** Female influencers are changing the way brands connect with new audiences in new spaces, amassing millions of social media followers in the process. Today consumers are relying less and less on celebrity endorsements, with A-listers telling them what’s hot and what’s not. Instead, they are turning […]

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10 Social Media Marketing Trends That Will Rule 2020

**Originally published March 22nd, 2019. Updated February 10th, 2020** Social media can be a whirlwind. The landscape is constantly changing, bringing about new trends, ideas, and best practices year after year. Many times, the changes aren’t sudden or unexpected, but gradual and predictable in a sense. In fact, some of them are already here and in […]

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How to Find Your Target Audience & Create Content That Connects in 2020

**Originally published July 30th, 2019. Updated February 7th, 2020** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn’t a business in existence that can afford to target everyone. But targeting a specific market doesn’t mean you exclude people who do not […]

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A Fake Kendall Jenner Account Was Accidentally Verified On TikTok

Social media was set ablaze this week after Kendall Jenner joined TikTok, the vastly popular  short-form video platform. While this may sound like a huge win for the rapidly growing platform, there was one small caveat: it wasn’t actually Kendall Jennere. There was just one problem: it wasn’t actually Kendall Jenner.  The account received a […]

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Selecting a Influencer Agency, Platform or Database, Which is Best?

**Originally published August 16th, 2019. Updated February 6th, 2020** For brands looking to evaluate new marketing channels, a huge question on the minds of marketers today is “Should I use an Influencer Marketing agency? Or do I go with an influencer marketing platform?“ Deciding whether to go with an influencer marketing agency, an influencer marketing platform or an influencer database is one of […]

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Patrick Mahomes, Super Bowl MVP, Said Five Words That Made $1 billion for Disney

Patrick Mahomes, the superstar quarterback for the Kansas City Chiefs, was crowned MVP after leading his team to victory in Super Bowl LIV on Sunday. In ceremonious fashion, when asked what he planned to do next, the generational quarterback replied, “I’m going to Disney World!” For a little bit of history on this statement, let’s […]

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The Top 10 Fashion Influencers to Watch Out for in 2020

**Originally published December 15th, 2018. Updated February 5th, 2020** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagram over the past few years. And while heavy hitters like Chiara Ferragni and Olivia Palermo are household names, they aren’t alone as the trailblazers of […]

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How to Create Instagram Ads: The Complete 2020 Guide

**Originally published February 19th, 2019. Updated February 5th, 2020** The feeling is all too familiar. If you’ve ever posted anything on social media as a small brand, it often feels as if you are speaking into a void. Like squeezing liquid from an eyedropper into a deep, vast ocean. You’re not getting responses on your […]

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Hollywood Branded Episode 189: Tracking The Trends with Joe Gagliese

In episode 189 of the Hollywood Branded podcast, Stacy Jones sits down with the co-founder and CEO of Viral Nation, Joe Gagliese. The two discuss a number of topics including the difficulties that face influencer marketing, and lessons they have learned from their experiences in the industry. Joe also gives his insight on which social […]

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Vine Co-Founder Releases New Video Looping App Byte

Dustin Hawley | Wednesday January 01, 2020
Byte, the long-awaited follow-up to Vine, launched last Friday to somewhat of a surprise to the general public. The app is currently available in the app store for iOS and Android devices. It’s a familiar
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Influencer Marketing Platforms vs Agencies – Which is right for your business?

Dustin Hawley | Tuesday January 01, 2020
Influencer marketing has quickly become one of the fastest-growing sectors of advertising on the planet. On Instagram alone, ad spend for influencer marketing exceeded $2 billion in 2019. Ensuant to this mar
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Social Media Trends 2020: How Your Brand Should Adapt

Dustin Hawley | Tuesday January 01, 2020
**Originally published March 28th, 2019. Updated January 28th, 2020** Social media is always evolving, as are the habits of its users. Mark Zuckerberg once famously said, “Figuring out what the next big t
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The 7 Types Of Influencers, As Explained By A Top Marketing Agency

Dustin Hawley | Monday January 01, 2020
Regardless of which side of the coin you are on, be it an influencer or a marketing agency, determining how much a piece of content is worth for a brand campaign can be a challenge. This is especially true i
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How to Become a Brand Ambassador on Instagram in 2020

Dustin Hawley | Monday January 01, 2020
**Originally published March 29th, 2019. Updated January 27th, 2020** You’ve seen them. We all have. The girls all over Instagram, promoting everything from protein powder, teeth-whitening systems, de
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The Right Way to Personalize Content for Your Brand in 2020

Dustin Hawley | Friday January 01, 2020
**Originally published April 12th, 2019. Updated January 24th, 2020** Personal brands are more than just buzzwords and watermarked videos on social media platforms. Ambitious, driven, and self-promotional pu
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5 New Social Media Challenges to Overpower in 2020

Dustin Hawley | Thursday January 01, 2020
**Originally published April 22nd, 2019. Updated January 23rd, 2020** Social media platforms seem to be changing and evolving at lightning speed. At the same time, selling online has become a bustling yet co
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How to Promote Your App with Influencers in 2020

Dustin Hawley | Wednesday January 01, 2020
**Originally published May 16th, 2019. Updated January 22nd, 2020** If you are reading this, chances are you already own a mobile app and have perhaps even already tried your hands at promoting your app.
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10 Ways to Optimize Influencer Content and Campaigns in 2020

Dustin Hawley | Tuesday January 01, 2020
**Originally published May 21st, 2019. Updated January 21st, 2020** Influencer marketing continued its meteoric rise in 2019. We continued to see a growth in consumers preferring non-celebrity endorsements t
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How to Measure Your Social Media Conversion Rate in 2020

Dustin Hawley | Monday January 01, 2020
**Originally published July 15th, 2019. Updated January 20th, 2020** If your brand is struggling to achieve ROI and is looking to generate more customers from your social media marketing, you need to have a
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20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2020

Dustin Hawley | Thursday January 01, 2020
**Originally published July 22nd, 2019. Updated January 16th, 2020** In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is
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15 TikTok Statistics for Influencer Marketing Managers

Dustin Hawley | Wednesday January 01, 2020
**Originally published September 10th, 2019. Updated January 15th, 2020** TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App S
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