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20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2020

**Originally published July 22nd, 2019. Updated January 16th, 2020** In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is in part why podcasts have become such a popular source of entertainment, information, and education. Whether you’re commuting to […]

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15 TikTok Statistics for Influencer Marketing Managers

**Originally published September 10th, 2019. Updated January 15th, 2020** TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. What some see as simply another looping, short-form video-sharing app is actually far more than that. TikTok has been enticing and […]

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5 Viral Challenges in 2020 and How Brands Can Capitalize on Them

**Originally published November 12th, 2019. Updated January 14th, 2020** In today’s ultra-competitive business landscape, it’s more important than ever for brands to take part in the conversation on social media. But there’s much more to a successful online presence than just consistent posting or building relationships with your followers—you must also look to use pop […]

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The Best Influencer Marketing Platforms

Influencer marketing can no longer be deemed a fad. It has quickly become the most preferred tactic for brands to connect with their target audiences on social media and beyond. However, with multiple brands often targeting the same audiences, it can be very challenging to reach that specific audience more effectively than your competitors. Marketers find […]

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5 Things to Consider When Crafting Your Influencer Marketing Strategy

It sounds like a broken record at times, but influencer marketing is a highly effective strategy that is much more than just a collection of buzzwords and Millenials selling products for brands on Instagram. A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences that drive engagement. In […]

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5 Influencer Marketing Campaigns To Inspire You To Start Your Own

Conversations within marketing circles are never absent of the purportedly magical powers of influencer marketing. However, many brands find themselves on the fence when debating whether this buzzword of a tactic is actually worth their time, and most importantly, beneficial to their bottom line. Studies from groups comprised of top-level marketers in a variety of industries have shown […]

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The Best New Mobile Games to Play in 2020

**Originally published April 16th, 2019. Updated January 7th, 2020** Long gone are the days of hopping on your BMX bike, riding around the corner of your neighborhood, Capri Sun in hand and heading over to your friends’ house for a friendly game of Super Mario Kart. While that statement may have potentially aged me more […]

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Instagram Influencer Pricing: Your 2020 Go-To-Guide

**Originally published January 23rd, 2019. Updated January 6th, 2020** Without a doubt, Instagram is one of the largest contributors to the surge in both influencer marketing as a whole, and the overall influencer marketing spend we see on social media. Brands are executing Instagram partnerships more than ever before. In 2017, it was declared that […]

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The Power of Micro-Influencers in 2020

**Originally published March 21st, 2019. Updated January 2nd, 2020** For many, when they envision a social media influencer in their mind, they likely picture people with flawless Instagram aesthetics, millions of followers, all living a lifestyle many of us could only dream of. And while there are certainly plenty of online personalities that fit that […]

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8 Strategies For Instagram Influencer Marketing In 2020

**Originally published December 19th, 2018. Updated January 1st, 2020** 2018 was a huge year for influencer marketing. Corporate budgets are being allocated to it, regulations are being implemented in the industry, and enhanced reporting is making the growing business a force in marketing effectiveness. With that said, influencer marketing is still very much a tactic […]

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20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2020

**Originally published July 22nd, 2019. Updated January 16th, 2020** In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is in part why podcasts have become such a popular source of entertainment, information, and education. Whether you’re commuting to […]

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How to Become an Instagram Influencer The Right Way in 2020

Dustin Hawley | Monday December 12, 2019
**Originally published April 2nd, 2019. Updated December 23rd, 2019** Social media influencer Rachel Brathen is sort of famous. Some of you may have heard of her. Some of you perhaps not. But despite not ex
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The Difference Between B2B and B2C Influencers

Dustin Hawley | Wednesday December 12, 2019
**Originally published August 19th, 2019. Updated December 18th, 2019** Influencer marketing has come a long way, but the industry has endured more than a fair share of trials and tribulations. The disastrou
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6 Must Follow Rules for B2B Influencer Marketing Campaigns

Dustin Hawley | Wednesday December 12, 2019
**Originally published November 8th, 2019. Updated December 18th, 2019** Paid advertising is increasing in expense and (in some cases) decreasing in its effectiveness. This shift has led companies of all sha
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5 Tips to Becoming a Successful YouTube Influencer

Dustin Hawley | Tuesday December 12, 2019
**Originally published December 14th, 2018. Updated December 17th, 2019** Being a YouTube influencer is one of today’s hottest career choices. However, it is anything but an easy industry to break into
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10 Tips on How to Be a YouTube Gamer

Dustin Hawley | Tuesday December 12, 2019
**Originally published April 11th, 2019. Updated December 17th, 2019** The word gaming is actually quite multi-faceted when you think about it. Everything from vintage consoles to first-person shooters, sma
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How to Tune into Your Audience with B2B Social Listening

Dustin Hawley | Monday December 12, 2019
**Originally published December 3rd, 2019. Updated December 16th, 2019** An essential part of any B2C brands’ social media approach these days is social listening. However, the same can not be said for mos
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How Brands Can Create Social Media Contests That Convert in 2020

Dustin Hawley | Friday December 12, 2019
Regardless of whether you are looking to build an email list or simply grow your follower base, social media contests are an amazing way to both engage your audience and also significantly boost conversions.
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Best Times For Brands To Post on Social Media

Dustin Hawley | Thursday December 12, 2019
In 2019 and beyond, social media is and will continue to be one of the best ways to amplify your brand online and highlight the great content you create. Yet it isn’t enough to simply be active, postin
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Highlights From Cyber Monday

Dustin Hawley | Wednesday December 12, 2019
**Originally published November 29th, 2018. Updated Dec 4th, 2019** With the holidays in full effect, Black Friday and Cyber Monday have officially come and gone. Companies and brands around the world activa
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15 Best People To Follow on TikTok: A Guide for 2020

Dustin Hawley | Friday November 11, 2019
For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious end nearly 3 years ago. But fast-forward to today, and there is a pla
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The Value of B2B Influencers and 5 Brands That Capitalized On Them

Dustin Hawley | Tuesday November 11, 2019
Instagram influencer marketing is expected to hit $8 billion in spend by 2020. The best part? The rapid growth trajectory of influencer marketing is not limited to consumer brands. B2B brands far and wide
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15 Best People To Follow on LinkedIn: A Guide for 2020

Dustin Hawley | Friday November 11, 2019
Those who have been following the rise of LinkedIn over the past couple years have recognized it’s more than just savvy job seekers looking for their next career opportunity. In fact, LinkedIn’s use
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