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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially missing a trick. These days, brand expression is a full sensory experience: that means businesses aren’t just developing visuals; they’re […]

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Top Product Launches For Back To School 2021

A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a series of precautions that are likely to still exist as a holdover from the pandemic. Computer labs may be closed, no-contact and […]

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Triller vs. TikTok: What’s The Difference?

Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly in how video editing is done and how music is incorporated into videos. When comparing TikTok and Triller, TikTok […]

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A Talk With Ben And Sion: Influencers With Real Impact

For those of us who are masochists and want to find ways to be jealous of someone’s traveling lifestyle, Sion and Ben (the @theglobetrotterguys) are perfect examples. This couple is adventurous, exuberant, and proud of who they are. From their travels and true experiences that embrace the variety of adventures in the LGBTQ+ community, who […]

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Why Are So Many Celebs Creating Tequila Brands?

Quite frankly, we live in a world that, as a result of the COVID-19, would tempt anyone to want a drink. With the pandemic still lingering but a sense of normalcy on the horizon, business is following suit. While it may sound a bit out of left field, one thing that is “happening” right now […]

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How Influencers Contributed To The Recent Volatility In Crypto

Cryptocurrency is going through a bit of a rough patch. You could say it was always sort of rough in the cryptocurrency world with the constant volatility, but the trend was generally trending up in recent months. But it’s quite different now. This is sort of the Black Friday on Wall Street equivalent, and there […]

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Influencing By Default: Carl Nassib Becomes NFL’s First Openly Gay Player

Carl Nassib, a defensive lineman for the Las Vegas Raiders, became the first active NFL player to publicly declare that he is gay. The news caught fire when his Instagram video went live on June 21, and it was positively received by the organization, fans, and other supporters who watched the video or heard of […]

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Best Places For Influencers To ‘Gram In 2021

In 2020, the best place for anyone to ‘Gram was their own homes – and the handful of other places one could visit during the pandemic and the lockdowns. However, 2021 is offering better prospects if we are cautiously optimistic. For influencers passionate about traveling and engaging with their audience, it’s time to begin your […]

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Brands Making Real Strides in the LGBTQ+ Community

Companies both big and small have become active participants in the LGBTQ+ community. The stakes are high for many LGBTQ+ people throughout the world, and support is more important than ever. As the community increasingly focuses on equal rights—particularly equality and diversity in the workplace—it’s influencing how consumers make decisions about the companies they support. […]

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Social Media Continues Its Expansion Into Direct To Consumer

It is impossible to scroll through any social media platform without coming across ads for products you want, need, and everything in between. The growth of social media has been fuelled by the growth of these monetization channels too. Social media’s evolution into an all-inclusive platform where consumers are actively making purchases has been a […]

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Featured

The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially missing a trick. These days, brand expression is a full sensory experience: that means businesses aren’t just developing visuals; they’re […]

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20 Best People To Follow On LinkedIn: A Guide For 2021

Dustin Hawley
**Originally published November 15th, 2019. Updated June 15th, 2021** Those who have been following the rise of LinkedIn over the past couple of years have recognized it’s more than just savvy job seek
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Will A Return To Normalcy Eliminate Virtual Events?

Dustin Hawley
The pandemic has normalized many things that were once considered fringe or merely an add-on. Virtual events are one of those channels that gained a lot of steam over the past year or so. While all events ar
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Top Male TikTok Influencers In 2021

Dustin Hawley
**Originally published March 16th, 2020. Updated June 11th, 2021** Tik Tok is the hottest growing social app in the world, and is used by people around the globe to share short, often funny, and always ent
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A Tribute To The Kardashians And Their Influence On Influencers

Dustin Hawley
One could not be faulted for thinking that being OJ Simpson’s lawyer is about the highest level of fame anyone could hope to achieve. Or is that the height of infamy? Regardless, no such distinction is rea
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Best CGI and AI Influencers to Follow in 2021

Dustin Hawley
**Originally published February 27th, 2020. Updated June 8th, 2021** Let’s face it, human simulations have existed for years. They’ve done everything from deal cards in Las Vegas to humble your i
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How To Become An Instagram Influencer The Right Way In 2021

Dustin Hawley
**Originally published December 23rd, 2019. Updated June 8th, 2021** Social media influencer Rachel Brathen is sort of famous. Some of you may have heard of her. Some of you perhaps not. But despite not exa
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As Twitch Downloads Surge, The Momentum Is Just Beginning

Dustin Hawley
As we were forced indoors by the COVID pandemic, a few apps gained a lot of momentum. Companies like Netflix, Hulu, and social media apps, in general, all saw surges in new users over the past year-plus. Not
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How Brands Can Create Social Media Contests That Convert in 2021

Dustin Hawley
**Originally published December 6th, 2019. Updated May 27th, 2021** Regardless of whether you are looking to build an email list or simply grow your follower base, social media contests are a great way to bo
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The Rise of A.I. Influencers and What To Expect in 2021

Dustin Hawley
**Originally published November 6th, 2019. Updated May 25th, 2021** For those who haven’t had the opportunity to familiarize themselves with one of the internet’s growing stars, meet Lil Miquela. Much li
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How to Perform an Influencer Audit in 2021

Dustin Hawley
**Originally published July 7th, 2020. Updated May 21st, 2021** Influencer marketing has been growing by leaps and bounds over the past few years: its appeal and effectiveness are generating interest among b
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How Nostalgia Brands Are Being Reborn In 2021

Dustin Hawley
Nostalgia is defined as “a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition.” Over the years, we have seen campaigns that feature nost
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Why Podcasts Should Be An Essential Part Of An Effective Influencer Marketing Campaign

Dustin Hawley
Over the past couple of years, podcasts have carved out space for themselves in the digital media world. and  As something to listen to while driving, getting ready, cooking, working out, etc., podcasts are
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