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20 Best People To Follow on TikTok: A Guide for 2021

**Originally published November 22nd, 2019. Updated June 16th, 2021** For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious end a few years ago. But fast-forward to today, and there is a platform filling the void left behind by the video […]

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Words Matter: Influencers Provide Subtle, Yet Impactful, Support For The LGBTQ+ Community

June is PRIDE month. As part of the month’s observances and beyond, it is important to raise awareness of each person’s journey toward identity and how it can create inclusiveness and support. What better place for social acceptance than through social platforms? Because social platforms are a natural way to address social issues, influencers are […]

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20 Best People To Follow On LinkedIn: A Guide For 2021

**Originally published November 15th, 2019. Updated June 15th, 2021** Those who have been following the rise of LinkedIn over the past couple of years have recognized it’s more than just savvy job seekers looking for their next career opportunity. In fact, LinkedIn’s usefulness goes far beyond its job offerings and contacts. However, this is where […]

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Will A Return To Normalcy Eliminate Virtual Events?

The pandemic has normalized many things that were once considered fringe or merely an add-on. Virtual events are one of those channels that gained a lot of steam over the past year or so. While all events are happening virtually now, it’s understandable for one to wonder if it would be the same once normalcy […]

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Top Male TikTok Influencers In 2021

**Originally published March 16th, 2020. Updated June 11th, 2021** Tik Tok is the hottest growing social app in the world, and is used by people around the globe to share short, often funny, and always entertaining videos. The video-sharing platform best known for popularizing the lip-syncing videos on social media. The app is jam-packed with a library […]

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A Tribute To The Kardashians And Their Influence On Influencers

One could not be faulted for thinking that being OJ Simpson’s lawyer is about the highest level of fame anyone could hope to achieve. Or is that the height of infamy? Regardless, no such distinction is really needed when it comes to the Kardashians. From the late Robert Kardashian’s time in the spotlight back in […]

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Best CGI and AI Influencers to Follow in 2021

**Originally published February 27th, 2020. Updated June 8th, 2021** Let’s face it, human simulations have existed for years. They’ve done everything from deal cards in Las Vegas to humble your inferior hand-eye coordination when you play video games. However, over the past couple of years, they have begun to take a different shape. These human […]

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How To Become An Instagram Influencer The Right Way In 2021

**Originally published December 23rd, 2019. Updated June 8th, 2021** Social media influencer Rachel Brathen is sort of famous. Some of you may have heard of her. Some of you perhaps not. But despite not exactly being a household name, her ability to cash in from her social content has been incredible. Brathen – a Forbes Top […]

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As Twitch Downloads Surge, The Momentum Is Just Beginning

As we were forced indoors by the COVID pandemic, a few apps gained a lot of momentum. Companies like Netflix, Hulu, and social media apps, in general, all saw surges in new users over the past year-plus. Notable amongst them was the growth of one platform in particular – Twitch. The year 2020 was a […]

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How Brands Can Create Social Media Contests That Convert in 2021

**Originally published December 6th, 2019. Updated May 27th, 2021** Regardless of whether you are looking to build an email list or simply grow your follower base, social media contests are a great way to both engage your audience and significantly boost conversions. There are many reasons why you should create and run an online contest: […]

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20 Best People To Follow on TikTok: A Guide for 2021

**Originally published November 22nd, 2019. Updated June 16th, 2021** For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious end a few years ago. But fast-forward to today, and there is a platform filling the void left behind by the video […]

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The Rise of A.I. Influencers and What To Expect in 2021

Dustin Hawley
**Originally published November 6th, 2019. Updated May 25th, 2021** For those who haven’t had the opportunity to familiarize themselves with one of the internet’s growing stars, meet Lil Miquela. Much li
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How to Perform an Influencer Audit in 2021

Dustin Hawley
**Originally published July 7th, 2020. Updated May 21st, 2021** Influencer marketing has been growing by leaps and bounds over the past few years: its appeal and effectiveness are generating interest among b
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How Nostalgia Brands Are Being Reborn In 2021

Dustin Hawley
Nostalgia is defined as “a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition.” Over the years, we have seen campaigns that feature nost
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Why Podcasts Should Be An Essential Part Of An Effective Influencer Marketing Campaign

Dustin Hawley
Over the past couple of years, podcasts have carved out space for themselves in the digital media world. and  As something to listen to while driving, getting ready, cooking, working out, etc., podcasts are
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TikTok Influencer Marketing in 2021: The Up-To-Date Guide

Dustin Hawley
**Originally published April 8th, 2020. Updated May 12th, 2021**  TikTok was launched back in 2016 as a video platform where users could share and edit quirky videos. In its infancy, the content mostly cent
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How To Get TikTok Famous in 2021

Dustin Hawley
**Originally published March 3rd, 2020. Updated May 10th, 2021** The COVID-19  pandemic has forced us to change our ways. Now more than ever, we live in a time where showcasing your talents is apropos of no
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What Twitter’s New Super Follow Feature Means for Influencers

Dustin Hawley
Twitter recently announced major changes on the platform, introducing two new features that will pique the interest of brands and influencers alike. Both the features are aimed at creating more niche communi
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5 Tips For Using TikTok to Promote Your Business in 2021

Dustin Hawley
**Originally published July 24th, 2020. Updated May 6th, 2021** What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly downloaded social
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What The NFT Craze Means For The Future Of Influencer Marketing

Dustin Hawley
Though it continues to evolve at a seemingly warp speed, the world is beginning to get used to Crypto and Blockchain. What once were fringe technology revolutions a few years ago have now achieved mainstream
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20 Business Influencers To Help You Grow Your Brand in 2021

Dustin Hawley
**Originally published October 6th, 2020. Updated April 29th, 2021** This year has brought about many challenges, including a slew of trials and tribulations due to the onset of the Coronavirus pandemic. Now
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The Best New Mobile Games to Play in 2021

Dustin Hawley
**Originally published updated January 7th, 2020. Updated April 26th, 2021** Long gone are the days of hopping on your BMX bike, riding around the corner of your neighborhood, Capri Sun in hand, and heading
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Everything You Need To Know About YouTube Shorts

Dustin Hawley
They say that big things come in small packages. That may be one of the reasons that short-form videos have become the new big thing in social media circles. TikTok started the trend and was soon followed by
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