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TikTok Is Now Introducing Spark Ads In Latest Push To Attract Brands

TikTok has been quite the envy of the town in the social media world in terms of sheer popularity. According to Sensor Tower, it continued its stellar run. In June, it retained the #1 spot for the most downloaded apps globally, with over 65 million downloads in the non-gaming apps category. In fact, over the […]

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What Does Facebook’s Investment In Reels Mean For Competitors Like TikTok & Twitch?

Facebook is a dominant force in social media, reflected in the fact that its one of the most valued entities on the planet. But it is also true that other platforms have recently created waves with innovative approaches, especially in how they have enabled content creators to thrive on their platforms. Helping creators successfully monetize […]

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What Is BitClout, And How Is It Impacting Monetization For Creators?

If Bitcoin and Twitter were in a relationship, it might look like BitClout; a blockchain-based social network that allows users to speculate on the social clout of personalities in an attempt to decentralize money on social media and put it more in the hands of users. On the surface, the platform explains itself simply, but […]

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College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time. For the stated goal of maintaining “amateurism,” the NCAA has prohibited college athletes from making money on their celebrity status in their name, image, […]

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“Dancing Queen” Challenge Proves Virality Still Exists

Whether it is the “Dancing Queen” one breath challenge or the piano song, this TikTok phenomenon has proven that “going viral” is still alive and well.   In the past few weeks, the series of “Dancing Queen” challenges going viral on TikTok has demonstrated how content can still own the internet when it’s engaging participants – […]

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5 Ways Influencers Are Cooling Off This Summer

It’s that time of year again; when the temperatures rise and people start looking forward to a little R&R, they also seek refuge from the sweltering summer conditions. As heat advisories are peaking this season, there are a number of common trends we are witnessing on social media. In turn, we have put together a […]

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Best and Worst Summer Influencer Campaigns

Making a career out of influencing is not easy, even if many still believe it is. In the past few years, influencers have become such a force for brands and self-promotion. It became more important to provide regulations and maintain transparency as influencers were, well, influencing.  When influencers are on their A-game, their work can […]

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How Brands Schedule Product Launches For Back To School

For parents and students alike, back-to-school shopping is a huge deal, especially in 2021. As schools open after a lengthy virtual learning phase, this back-to-school season has added glitz to it, and there are, as usual, more complexities for brands to deal with.  US K-12 schools are getting ready to open again in August. A […]

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Why Are So Many Brands Entering The Crowded Audio Space?

As Clubhouse gained steam and opened up to larger audiences, several major brands were already working on their own audio platforms. Twitter has already launched Twitter Spaces, a similar audio-only format. Facebook is also launching Live Audio Rooms, and Spotify has already begun rolling out its audio app, Greenroom.  It can be easy to dismiss […]

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Top Summertime Cocktails To Help You Cool Off In 2021

When it comes to summer cocktails, there are usually a few ingredients you will find in most drinks: citrus, strawberries, rosemary, and mint; and for alcohol, there is prosecco, rum, tequila, and gin. Of course, always add ice, whether it’s cubed, crushed, or slushed. As people are starting to attempt a summer they felt like […]

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Featured

TikTok Is Now Introducing Spark Ads In Latest Push To Attract Brands

TikTok has been quite the envy of the town in the social media world in terms of sheer popularity. According to Sensor Tower, it continued its stellar run. In June, it retained the #1 spot for the most downloaded apps globally, with over 65 million downloads in the non-gaming apps category. In fact, over the […]

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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

Dustin Hawley
**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially m
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Top Product Launches For Back To School 2021

Dustin Hawley
A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a ser
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Triller vs. TikTok: What’s The Difference?

Dustin Hawley
Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly i
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A Talk With Ben And Sion: Influencers With Real Impact

Dustin Hawley
For those of us who are masochists and want to find ways to be jealous of someone’s traveling lifestyle, Sion and Ben (the @theglobetrotterguys) are perfect examples. This couple is adventurous, exuberant,
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Why Are So Many Celebs Creating Tequila Brands?

Dustin Hawley
Quite frankly, we live in a world that, as a result of the COVID-19, would tempt anyone to want a drink. With the pandemic still lingering but a sense of normalcy on the horizon, business is following suit.
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How Influencers Contributed To The Recent Volatility In Crypto

Dustin Hawley
Cryptocurrency is going through a bit of a rough patch. You could say it was always sort of rough in the cryptocurrency world with the constant volatility, but the trend was generally trending up in recent m
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Influencing By Default: Carl Nassib Becomes NFL’s First Openly Gay Player

Dustin Hawley
Carl Nassib, a defensive lineman for the Las Vegas Raiders, became the first active NFL player to publicly declare that he is gay. The news caught fire when his Instagram video went live on June 21, and it w
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Best Places For Influencers To ‘Gram In 2021

Dustin Hawley
In 2020, the best place for anyone to ‘Gram was their own homes – and the handful of other places one could visit during the pandemic and the lockdowns. However, 2021 is offering better prospects if
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Brands Making Real Strides in the LGBTQ+ Community

Dustin Hawley
Companies both big and small have become active participants in the LGBTQ+ community. The stakes are high for many LGBTQ+ people throughout the world, and support is more important than ever. As the communit
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20 Best People To Follow on TikTok: A Guide for 2021

Dustin Hawley
**Originally published November 22nd, 2019. Updated June 16th, 2021** For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious
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Words Matter: Influencers Provide Subtle, Yet Impactful, Support For The LGBTQ+ Community

Dustin Hawley
June is PRIDE month. As part of the month’s observances and beyond, it is important to raise awareness of each person’s journey toward identity and how it can create inclusiveness and support. What b
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