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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially m
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Top Product Launches For Back To School 2021

A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a ser
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Triller vs. TikTok: What’s The Difference?

Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly i
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A Talk With Ben And Sion: Influencers With Real Impact

For those of us who are masochists and want to find ways to be jealous of someone’s traveling lifestyle, Sion and Ben (the @theglobetrotterguys) are perfect examples. This couple is adventurous, exuberant,
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Why Are So Many Celebs Creating Tequila Brands?

Quite frankly, we live in a world that, as a result of the COVID-19, would tempt anyone to want a drink. With the pandemic still lingering but a sense of normalcy on the horizon, business is following suit.
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How Influencers Contributed To The Recent Volatility In Crypto

Cryptocurrency is going through a bit of a rough patch. You could say it was always sort of rough in the cryptocurrency world with the constant volatility, but the trend was generally trending up in recent m
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Influencing By Default: Carl Nassib Becomes NFL’s First Openly Gay Player

Carl Nassib, a defensive lineman for the Las Vegas Raiders, became the first active NFL player to publicly declare that he is gay. The news caught fire when his Instagram video went live on June 21, and it w
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Best Places For Influencers To ‘Gram In 2021

In 2020, the best place for anyone to ‘Gram was their own homes – and the handful of other places one could visit during the pandemic and the lockdowns. However, 2021 is offering better prospects if
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Brands Making Real Strides in the LGBTQ+ Community

Companies both big and small have become active participants in the LGBTQ+ community. The stakes are high for many LGBTQ+ people throughout the world, and support is more important than ever. As the communit
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20 Best People To Follow on TikTok: A Guide for 2021

**Originally published November 22nd, 2019. Updated June 16th, 2021** For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious
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Words Matter: Influencers Provide Subtle, Yet Impactful, Support For The LGBTQ+ Community

June is PRIDE month. As part of the month’s observances and beyond, it is important to raise awareness of each person’s journey toward identity and how it can create inclusiveness and support. What b
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