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How to Promote Your App with Influencers in 2020

**Originally published May 16th, 2019. Updated January 22nd, 2020** If you are reading this, chances are you already own a mobile app and have perhaps even already tried your hands at promoting your app.
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10 Ways to Optimize Influencer Content and Campaigns in 2020

**Originally published May 21st, 2019. Updated January 21st, 2020** Influencer marketing continued its meteoric rise in 2019. We continued to see a growth in consumers preferring non-celebrity endorsements t
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How to Measure Your Social Media Conversion Rate in 2020

**Originally published July 15th, 2019. Updated January 20th, 2020** If your brand is struggling to achieve ROI and is looking to generate more customers from your social media marketing, you need to have a
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20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2020

**Originally published July 22nd, 2019. Updated January 16th, 2020** In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is
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15 TikTok Statistics for Influencer Marketing Managers

**Originally published September 10th, 2019. Updated January 15th, 2020** TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App S
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5 Viral Challenges in 2020 and How Brands Can Capitalize on Them

**Originally published November 12th, 2019. Updated January 14th, 2020** In today’s ultra-competitive business landscape, it’s more important than ever for brands to take part in the conversation on
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The Best Influencer Marketing Platforms

Influencer marketing can no longer be deemed a fad. It has quickly become the most preferred tactic for brands to connect with their target audiences on social media and beyond. However, with multiple brand
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5 Things to Consider When Crafting Your Influencer Marketing Strategy

It sounds like a broken record at times, but influencer marketing is a highly effective strategy that is much more than just a collection of buzzwords and Millenials selling products for brands on Instagram.
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5 Influencer Marketing Campaigns To Inspire You To Start Your Own

Conversations within marketing circles are never absent of the purportedly magical powers of influencer marketing. However, many brands find themselves on the fence when debating whether this buzzword of a
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The Best New Mobile Games to Play in 2020

**Originally published April 16th, 2019. Updated January 7th, 2020** Long gone are the days of hopping on your BMX bike, riding around the corner of your neighborhood, Capri Sun in hand and heading over to y
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Instagram Influencer Pricing: Your 2020 Go-To-Guide

**Originally published January 23rd, 2019. Updated January 6th, 2020** Without a doubt, Instagram is one of the largest contributors to the surge in both influencer marketing as a whole, and the overall infl
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The Power of Micro-Influencers in 2020

**Originally published March 21st, 2019. Updated January 2nd, 2020** For many, when they envision a social media influencer in their mind, they likely picture people with flawless Instagram aesthetics, milli
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