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The Pros and Cons of Self Serve Influencer Marketing Platforms

In its simplest form, an influencer marketing platform serves to connect influencers to brands in a scalable way, producing positive results for both the brand and the influencer. And because most influencer marketing platforms are network agnostic, users often have a much larger selection of influencers to choose from, which enables influencer platforms to work […]

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How To Use TikTok to Promote Your Business

TikTok has been all the buzz in social media over the past couple of years, and it continues growing by the day. Tiktok was launched back in 2016 as a social media platform where users could share and edit their short-form videos. Since then it has garnered an impressive following and is currently used in […]

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Amplifying Tik Tok Influencer Marketing Campaigns, 3 Strategies to Boost ROI

Influencer marketing campaigns have been increasing in terms of success over recent years, bringing with it the development of new social media strategies like TikTok marketing. Flawlessly targeting the Gen-Z demographic, the Beijing-based social platform has quickly become one of the fastest-growing social media sites in the world. In just three short years, TikTok went […]

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How To Find TikTok Influencers To Rock Your Next Campaign

The benefits of influencer marketing are vast, particularly as it pertains to generating brand awareness. A brand’s ROI can increase by 11% when partnering with social media influencers, and businesses make an average of $6.50 per $1 spent on influencer marketing. The playing field for influencers has expanded greatly over the past couple of years, […]

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15 of Latin Americas Most Famous TikTok Influencers

Influencer marketing has rapidly developed over the past few years, spreading across the globe like wildfire. People from every walk of life seem to be trying to become an influencer, and brands far and wide are activating these internet personalities to help sell their products or services. These online celebrities come in many forms, and […]

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Influencer Marketers Discuss The Ways Business Has Changed Paused Brand Deals

A number of brands have postponed influencer marketing campaigns in recent weeks, all in an effort to reduce costs and also to avoid appearing insensitive during a global pandemic.  For content creators, it’s unknown when (or if) these sponsored content opportunities will again return. “A lot of brands are going on hold and pausing right […]

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5 TikTok Influencer Marketing Case Studies To Inspire You To Start Your Own

TikTok has quickly ascended into the consciousness of pop-culture, seamlessly combining the comedy of the now-defunct Vine, and Musical.ly, the famous lip-syncing app that was acquired in 2017 by ByteDance, the Chinese company that owns and operates TikTok. The past couple of years have brought about tremendous growth for TikTok, and in 2018, the app […]

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20 TikTok Influencers To Start Following Now

When Vine hit the social media scene back in 2013, it took the internet by storm. But the platform left a gaping hole in the fabric of social media when it met its demise three years ago. And while nothing can directly compare to those loopable 7 seconds of joy that Vine brought to us […]

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Tik Tok Influencer Marketing in 2020, The Up To Date Guide

Tiktok was launched back in 2016 as a video platform where users could share and edit quirky videos, mostly lip-syncs in the beginning. Since then, it has created a more-than-impressive following and is currently one of the most popular apps on the planet. To this point, the TikTok trend is predominantly leaning towards the younger […]

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5 Tools To Find TikTok Influencers

TikTok has rapidly become the social platform of the moment, attracting our youngest generation of social media users to the highly-entertaining and equally addictive app. Users, affectionately dubbed ‘TikToker’s’, create and share their short-form videos between 15-60 seconds in length. As mentioned in our opening statement, Generation Z is absolutely obsessed with TikTok. So it […]

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Featured

The Pros and Cons of Self Serve Influencer Marketing Platforms

In its simplest form, an influencer marketing platform serves to connect influencers to brands in a scalable way, producing positive results for both the brand and the influencer. And because most influencer marketing platforms are network agnostic, users often have a much larger selection of influencers to choose from, which enables influencer platforms to work […]

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Tik Tok Influencer Marketing in 2020, The Up To Date Guide

Dustin Hawley | Wednesday April 04, 2020
Tiktok was launched back in 2016 as a video platform where users could share and edit quirky videos, mostly lip-syncs in the beginning. Since then, it has created a more-than-impressive following and is curr
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5 Tools To Find TikTok Influencers

Dustin Hawley | Monday April 04, 2020
TikTok has rapidly become the social platform of the moment, attracting our youngest generation of social media users to the highly-entertaining and equally addictive app. Users, affectionately dubbed ‘
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Best Times to Post on TikTok and 10 Tips to Grow Your TikTok Following

Dustin Hawley | Wednesday April 04, 2020
The Coronavirus has impacted the entire globe, placing many under shelter-in-place orders for the foreseeable future. But unless you have been hiding under a rock since before the pandemic, you have probably
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TikTok Marketing For Brands – A Marketers Guide to TikTok Strategy

Dustin Hawley | Wednesday April 04, 2020
With Tik Tok rapidly on the rise and quickly becoming one of the most popular social media platforms in the world, people are clicking into their respective app stores and looking to download the trending ap
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As Concerns Over the Coronavirus Grow, So Do The Audiences of Influencers

Dustin Hawley | Wednesday March 03, 2020
The past couple of weeks have been difficult, to say the least, and just about everyone is seeking a distraction from all of the negative news that is being broadcast internationally. While to some it may so
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How To Advertise on TikTok – 5 Strategies To Maximize ROI

Dustin Hawley | Monday March 03, 2020
TikTok has exploded onto the scene and become one of the most downloaded apps in the world today. The platform began as a modestly successful video-sharing app – named Douyin in its native country of China
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TikTok Testing New Monetization Features

Dustin Hawley | Thursday March 03, 2020
TikTok has been gaining steam for well over a year now, and it’s showing no signs of slowing down any time soon. The Bytedance-owned social media app — known for popularizing quirky memes, lip-synchi
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Top Female Tik Tok Influencers in 2020

Dustin Hawley | Wednesday March 03, 2020
In just about a years’ time, TikTok transformed from a little known Chinese-developed app into one of the most popular social media platforms ever created. This rapid rise in popularity should be large
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Top Male Tik Tok Influencers in 2020

Dustin Hawley | Monday March 03, 2020
Tik Tok is the hottest growing social app in the world, and is used by people around the globe to share short, often funny, and always entertaining videos. The video-sharing platform best known for popular
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The Biggest Tik Tok Trends and Memes To Date

Dustin Hawley | Wednesday March 03, 2020
TikTok has experienced a meteoric rise over the past couple of years, quickly becoming an endless source of creative comedy sketches, dance challenges, and lip-synched videos. Similar to predecessors like
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LinkedIn Is Testing Its Own Version of Stories

Dustin Hawley | Tuesday March 03, 2020
LinkedIn continues its push to be a more feature-driven platform when it recently announced that it’s going to begin testing its own version of Stories. “There are more conversations taking place in the
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How Much Do TikTokers Make? Calculating Tik Tok Earnings

Dustin Hawley | Monday March 03, 2020
At the moment, TikTok is arguably the hottest app on social media. It’s a platform that allows creators to create and share short videos of themselves lip-syncing, dancing, performing music, doing come
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