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Campbell’s Soup More Than Soothed Consumers During The Pandemic – Delivering 14 Million Impressions & Exceeding Industry Benchmarks By 35%

  Bringing People Closer With Campbell’s “Together We Cook” Campaign In a world that revolves around social relevance and appealing Instagram posts, healthy eating is top of mind for many millenials. While it’s hard to avoid the occasional indulgence, younger audiences always have their eyes peeled for healthy recipes. This growing trend has had an […]

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Influencer Marketing Continues Its Ascent, Topping $3 Billion In Spending

Even during slow periods when company ad spending is more frugal, influencer marketing is a continuing ROI go-to when advertising strategies need the most bang for their buck. Based on recent trends, influencer marketing is showing itself to be consistent, and it is forecasted that the industry is only getting better, according to an August […]

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With Global Warming Posing A Legitimate Threat To The Future Of Humanity, How Can Organizations Leverage Influencers To Help Spread The Message?

Climate change may very well be the single biggest threat facing humanity at the moment. Science has been warning us of this danger for a while, and as the years have progressed, cries for more climate-conscious and sustainable growth have only grown louder.  The UN has released its most strongly worded report to date on […]

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When Going Viral Produces More Than Calming Results: 20 Million Impressions, 16 Million Engagements, 55K App Downloads!

  The TL;DR Version: Why is it that we make New Year’s Resolutions, yet more often than not fail miserably?  The sad truth? Even with unprecedented motivation, more than 80% of us fail to achieve our resolutions by the second week of February.  Calm wanted to prove you can achieve your New Year’s goals with […]

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How The US Government Is Using Influencers To Promote COVID-19 Vaccinations

Vaccinations are a controversial subject, to say the least. The debate between the pro and anti-vaxxers has become common in mainstream media and local communities alike. It is difficult to get the right message out to the masses amidst the concerted campaigns, inflamed passions, and misinformation.  Raising awareness regarding vaccinations, getting the right message across, […]

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Twitter Has Launched Their Own Pilot For An In-App Shopping Module

Twitter announced that they have launched a pilot to test the possibility of providing e-commerce on its platform. They explained in a recent blog that they are trying out a new “Shop Module” that offers business users the ability to showcase their products to others directly on their business profile.  In 2015, Twitter was in […]

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The People’s Republic Of Gamers: When Viral Nation Helped ASUS Bring Top-End Gaming Laptops to The Chinese Market Through Local Influencers

  The TL;DR Version: There’s a massive PC gaming market out there that few people in the West are truly aware of. With almost 665 million players who spent over 278 billion yuan on video games in 2020, China is home to the world’s most lucrative gaming market. ASUS wanted to tap into this market […]

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Discord Continues Its Growth, Becoming A Major Player In The Space

As a “jack-of-all-trades” social platform, Discord has seen considerable growth over the past two years. According to a recent Wall Street Journal article, Discord generated $130 million in revenue last year, up from $45 million in 2019. Its monthly user base doubled in the same time period, and members are no longer just gamers. So […]

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Welcome To The Club: Moving Out Of Beta, Clubhouse Opens App To All Users

Clubhouse is opening its live audio-chat app to the masses after maintaining an invitation-only format from its inception. The startup aimed high, competing with top platforms like Facebook, Spotify, and Twitter, and is ready to remove its waitlist system that required existing users to invite others to the app. Unlike other social media platforms, Clubhouse […]

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TikTok Is Now Introducing Spark Ads In Latest Push To Attract Brands

TikTok has been quite the envy of the town in the social media world in terms of sheer popularity. According to Sensor Tower, it continued its stellar run. In June, it retained the #1 spot for the most downloaded apps globally, with over 65 million downloads in the non-gaming apps category. In fact, over the […]

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Featured

Campbell’s Soup More Than Soothed Consumers During The Pandemic – Delivering 14 Million Impressions & Exceeding Industry Benchmarks By 35%

  Bringing People Closer With Campbell’s “Together We Cook” Campaign In a world that revolves around social relevance and appealing Instagram posts, healthy eating is top of mind for many millenials. While it’s hard to avoid the occasional indulgence, younger audiences always have their eyes peeled for healthy recipes. This growing trend has had an […]

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Welcome To The Club: Moving Out Of Beta, Clubhouse Opens App To All Users

Dustin Hawley
Clubhouse is opening its live audio-chat app to the masses after maintaining an invitation-only format from its inception. The startup aimed high, competing with top platforms like Facebook, Spotify, and Twi
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TikTok Is Now Introducing Spark Ads In Latest Push To Attract Brands

Dustin Hawley
TikTok has been quite the envy of the town in the social media world in terms of sheer popularity. According to Sensor Tower, it continued its stellar run. In June, it retained the #1 spot for the most downl
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What Does Facebook’s Investment In Reels Mean For Competitors Like TikTok & Twitch?

Dustin Hawley
Facebook is a dominant force in social media, reflected in the fact that its one of the most valued entities on the planet. But it is also true that other platforms have recently created waves with innovativ
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What Is BitClout, And How Is It Impacting Monetization For Creators?

Dustin Hawley
If Bitcoin and Twitter were in a relationship, it might look like BitClout; a blockchain-based social network that allows users to speculate on the social clout of personalities in an attempt to decentralize
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College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

Dustin Hawley
The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time
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“Dancing Queen” Challenge Proves Virality Still Exists

Dustin Hawley
Whether it is the “Dancing Queen” one breath challenge or the piano song, this TikTok phenomenon has proven that “going viral” is still alive and well.   In the past few weeks, the series o
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5 Ways Influencers Are Cooling Off This Summer

Dustin Hawley
It’s that time of year again; when the temperatures rise and people start looking forward to a little R&R, they also seek refuge from the sweltering summer conditions. As heat advisories are peakin
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Best and Worst Summer Influencer Campaigns

Dustin Hawley
Making a career out of influencing is not easy, even if many still believe it is. In the past few years, influencers have become such a force for brands and self-promotion. It became more important to provid
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How Brands Schedule Product Launches For Back To School

Dustin Hawley
For parents and students alike, back-to-school shopping is a huge deal, especially in 2021. As schools open after a lengthy virtual learning phase, this back-to-school season has added glitz to it, and there
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Why Are So Many Brands Entering The Crowded Audio Space?

Dustin Hawley
As Clubhouse gained steam and opened up to larger audiences, several major brands were already working on their own audio platforms. Twitter has already launched Twitter Spaces, a similar audio-only format.
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Top Summertime Cocktails To Help You Cool Off In 2021

Dustin Hawley
When it comes to summer cocktails, there are usually a few ingredients you will find in most drinks: citrus, strawberries, rosemary, and mint; and for alcohol, there is prosecco, rum, tequila, and gin. Of co
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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

Dustin Hawley
**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially m
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