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Goodbye Newspaper, Hello Influencers: People Are Increasingly Turning To Online Creators For News & Opinions

With the rise of online news sites and blogs, television news is fighting an uphill battle to attract new viewers. More than 60% of Americans find TV content biased, which explains the loss of interest in te
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How to Measure Your Social Media Conversion Rate in 2021

**Originally published January 20th, 2020. Updated March 26th, 2021** The past year has been a tough time for most businesses due to COVID-19. If your brand is struggling to achieve a sustainable ROI and you
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How to Promote Your App With Influencers in 2021

**Originally published January 22nd, 2020. Updated March 25th, 2021.** Here in 2021, people use apps for everything. According to the State of Mobile 2021 report by App Annie, people around the world downloa
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The Influencer Marketing Trends That Will Dominate 2021

**Originally published January 1st, 2020. Updated March 24th, 2021.** Influencer marketing has experienced exponential growth over the past few years. Once viewed as an experimental channel, it has since evo
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The Power Of Micro-Influencers In 2021

**Originally published January 2nd, 2020. Updated March 23rd, 2021** Many people, when they envision a social media influencer likely picture people with flawless Instagram aesthetics, millions of followers,
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Clubhouse Is Social Media’s Hottest New App: Here’s Why Brands Should Care

Social media is abuzz with the tales of a new wonder kid, well, a new social media platform, so to speak. If you are moderately active on your social media accounts, the chatter is hard to miss. Clubhouse la
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The Top 10 Fashion Influencers to Watch Out for in 2021

**Originally published February 5th, 2020. Updated March 19th, 2021.** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagram
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How to Find Your Target Audience & Create Content That Connects in 2021

**Originally published February 7th, 2020. Updated March 15th, 2021** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn&
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10 Ways to Optimize Influencer Content and Campaigns in 2021

**Originally published January 21st, 2020. Updated March 12th, 2021** Influencer marketing is growing exponentially as brands look to expand their reach, increase brand awareness, and boost conversions. 93%
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5 New Social Media Challenges To Overpower In 2021

**Originally published January 23rd, 2020. Updated March 10th, 2021** Social media platforms have surpassed both print media and other digital media as a source of information. This was a transition that was
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The Right Way to Personalize Content for Your Brand in 2021

**Originally published April 12th, 2019. Updated on March 8th, 2021** At the beginning of 2020, brand owners and marketers saw personalization as one of their top priorities, but then came the pandemic, and
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Why Brand Activism Is No Longer Voluntary

As the world slowly emerges from the fallout caused by a global pandemic, and the U.S. begins to forge a new path forward towards The start of the Black Lives Matter (BLM) movement has put activism into the
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