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Why Travel Influencers Might Reinvigorate The Industry In The Future

There are influencers who aim to travel across the globe to educate and show their followers about unusual or “hidden” destinations this world has to offer. This activity has exploded in popularity in recent years, coinciding with the popularity of a new lifestyle dubbed “digital nomadism”. Throughout this containment period caused by the pandemic, many […]

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8 Strategies For Instagram Influencer Marketing In 2021

**Originally published January 1st, 2020. Updated April 15th, 2021** 2020 was a huge year for influencer marketing: with the world almost completely shut down, people turned to social media and their favorite influencers for entertainment (and sanity). Instagram Influencers became a major source of inspiration, voicing what many people were feeling at the time. Due […]

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Congress Grilled The CEOs Of Facebook, Twitter, And Google – Here’s Why You Should Pay Attention

For the most powerful people in tech, congressional hearings are becoming quite routine. The latest round of questioning happened on March 25th, marking the first time the CEOs appeared before the house after the US Capitol riots that took place on January 6th.  Congressional delegates posed the tough questions to Facebook CEO Mark Zuckerberg, Twitter […]

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Joining The Club: How Brands Can Leverage Social Media’s Hottest New App

Clubhouse has taken social media by storm. It is a platform where users can host live, audio-only chat rooms and have real-time conversations with select members on various topics. Unlike other social media platforms, Clubhouse is an invite-only platform, with “rooms” that are streamed through a convenient yet intuitive interface, where any subject is fair […]

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15 Best People to Follow on Twitter: A Guide for 2021

**Originally published February 3rd, 2020. Updated April 7th, 2021** Twitter is one platform with all kinds of content – Politics, social commentary, comedy, and sometimes controversy. With so many of us stuck at home last year, Twitter’s user base has grown significantly: 192 million users login regularly as of 2021. When it comes down to […]

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LinkedIn’s New Worksheets Help Marketers Optimize Their On-Platform Ad Campaigns

LinkedIn has been steadily growing its presence in social media circles. With its unique business networking approach, LinkedIn is perfectly poised to capture a good share of the B2B marketing space here in 2021. LinkedIn’s marketing solutions module has also grown in robustness and delivers plenty of options for campaign managers.  LinkedIn’s numbers are quite […]

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Pinterest Launches Influencer Monetization

Founded in 2010, Pinterest is a US-based social media platform where users can share their pictures or blog posts on their accounts with other users. Pinterest “boards” act as a database where images and blog posts can be pinned, categorized, and stored. The social platform announced before the 2020 holiday shopping season that key features […]

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How To Become A Brand Ambassador On Instagram In 2021

**Originally published January 27th, 2020. Updated March 31st, 2021** You’ve seen them. We all have. The guys and girls all over Instagram, promoting everything from protein powder, teeth-whitening systems, detox teas, and clothing brands. The gamers who are live-streaming and hyping up the latest piece of gear. They have hundreds of thousands of followers, and […]

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Goodbye Newspaper, Hello Influencers: People Are Increasingly Turning To Online Creators For News & Opinions

With the rise of online news sites and blogs, television news is fighting an uphill battle to attract new viewers. More than 60% of Americans find TV content biased, which explains the loss of interest in television news. In a recent study, Politifact found that almost half of the television statements were only partially true […]

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How to Measure Your Social Media Conversion Rate in 2021

**Originally published January 20th, 2020. Updated March 26th, 2021** The past year has been a tough time for most businesses due to COVID-19. If your brand is struggling to achieve a sustainable ROI and you’re looking to generate more customers from your social media marketing, you need to build a conversion-oriented strategy. An important facet […]

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Featured

Why Travel Influencers Might Reinvigorate The Industry In The Future

There are influencers who aim to travel across the globe to educate and show their followers about unusual or “hidden” destinations this world has to offer. This activity has exploded in popularity in recent years, coinciding with the popularity of a new lifestyle dubbed “digital nomadism”. Throughout this containment period caused by the pandemic, many […]

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Goodbye Newspaper, Hello Influencers: People Are Increasingly Turning To Online Creators For News & Opinions

Dustin Hawley
With the rise of online news sites and blogs, television news is fighting an uphill battle to attract new viewers. More than 60% of Americans find TV content biased, which explains the loss of interest in te
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How to Measure Your Social Media Conversion Rate in 2021

Dustin Hawley
**Originally published January 20th, 2020. Updated March 26th, 2021** The past year has been a tough time for most businesses due to COVID-19. If your brand is struggling to achieve a sustainable ROI and you
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How to Promote Your App With Influencers in 2021

Dustin Hawley
**Originally published January 22nd, 2020. Updated March 25th, 2021.** Here in 2021, people use apps for everything. According to the State of Mobile 2021 report by App Annie, people around the world downloa
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The Influencer Marketing Trends That Will Dominate 2021

Dustin Hawley
**Originally published January 1st, 2020. Updated March 24th, 2021.** Influencer marketing has experienced exponential growth over the past few years. Once viewed as an experimental channel, it has since evo
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The Power Of Micro-Influencers In 2021

Dustin Hawley
**Originally published January 2nd, 2020. Updated March 23rd, 2021** Many people, when they envision a social media influencer likely picture people with flawless Instagram aesthetics, millions of followers,
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Clubhouse Is Social Media’s Hottest New App: Here’s Why Brands Should Care

Dustin Hawley
Social media is abuzz with the tales of a new wonder kid, well, a new social media platform, so to speak. If you are moderately active on your social media accounts, the chatter is hard to miss. Clubhouse la
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The Top 10 Fashion Influencers to Watch Out for in 2021

Dustin Hawley
**Originally published February 5th, 2020. Updated March 19th, 2021.** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagram
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How to Find Your Target Audience & Create Content That Connects in 2021

Dustin Hawley
**Originally published February 7th, 2020. Updated March 15th, 2021** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn&
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10 Ways to Optimize Influencer Content and Campaigns in 2021

Dustin Hawley
**Originally published January 21st, 2020. Updated March 12th, 2021** Influencer marketing is growing exponentially as brands look to expand their reach, increase brand awareness, and boost conversions. 93%
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5 New Social Media Challenges To Overpower In 2021

Dustin Hawley
**Originally published January 23rd, 2020. Updated March 10th, 2021** Social media platforms have surpassed both print media and other digital media as a source of information. This was a transition that was
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The Right Way to Personalize Content for Your Brand in 2021

Dustin Hawley
**Originally published April 12th, 2019. Updated on March 8th, 2021** At the beginning of 2020, brand owners and marketers saw personalization as one of their top priorities, but then came the pandemic, and
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Why Brand Activism Is No Longer Voluntary

Dustin Hawley
As the world slowly emerges from the fallout caused by a global pandemic, and the U.S. begins to forge a new path forward towards The start of the Black Lives Matter (BLM) movement has put activism into the
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