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Using TikTok to Promote Your Business in 2020: 5 Tips

What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social media powerhouse and a symbol of current pop culture has presented an ample opportunity for brands looking to gain exposure to this […]

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10 Frequently Asked Questions on Influencer Marketing

Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in 2020, there is a buzz in the air surrounding influencer marketing and what it is evolving into. Over 90 percent […]

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Will The Future Of Influencer Marketing Be Built On…A $500 Celebrity Endorsement?

Is the future of influencer marketing as we know it built on the foundation of a $500 celebrity endorsement? Sounds crazy, right? But before you discount the idea, you should know that there’s a company that’s looking to make that future a reality.  Cameo, an app that launched back in 2017, allows everyday people and […]

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What is Relationship Marketing and How Can It Benefit Your Business?

Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looking to boost their number of new business opportunities, consider relationship marketing as a solution. It’s 2020, and even in the midst of […]

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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During the 19th century, celebrities were often paid to promote popular items of the time, such as home goods and cigarettes. This […]

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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from the competition, convey a clear brand message, and most important – influence the buying decisions of their customers. These are just […]

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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing has always existed; if you put it into context. In the past, influencers – in the way we view them […]

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How to Perform an Influencer Audit in 2020

Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurned creators into growing their own online profiles, attempting to expand their followings into that of the social celebrities they see earning big […]

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Influence vs Popularity

When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are you perhaps looking to get your brand out there with a huge viral strategy that’s focused impressions and boosting your follower count? […]

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Drive Higher Engagement on YouTube With Trueview Ads

As is true with many organizations, direct conversions may be the ultimate goal of your brand’s paid advertising. But generating both brand awareness and engagement through channels like YouTube is still a highly potent practice that should not be overlooked in your marketing efforts. To that point, executing a TrueView Video Discovery campaign is practice […]

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Featured

Using TikTok to Promote Your Business in 2020: 5 Tips

What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social media powerhouse and a symbol of current pop culture has presented an ample opportunity for brands looking to gain exposure to this […]

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Influence vs Popularity

Dustin Hawley
When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are
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Drive Higher Engagement on YouTube With Trueview Ads

Dustin Hawley
As is true with many organizations, direct conversions may be the ultimate goal of your brand’s paid advertising. But generating both brand awareness and engagement through channels like YouTube is sti
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Top Non-Binary & Gender-Neutral Influencers To Follow Now

Dustin Hawley
As is the case in real life, the world of social media is far more diverse than many of us can even fathom. There is seemingly something for everyone on social media, with an endless stream of creators who p
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TikTok Teens Vow To Keep Trolling Donald Trump’s Campaign Events As He Abandons Online Sign-Ups

Dustin Hawley
On July 8th, the Trump campaign chose to abandon online sign-ups to his next rally in Arizona following relentless spam of fake entries from teenage trolls on TikTok. The campaign removed the online form for
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Best Accounts to Follow for Meal Prep

Dustin Hawley
For many of us, a new year brings about new resolutions. For some, this may entail taking a risk and leaping headfirst into a new venture. For others, it can be as simple as creating a resolution to eat bett
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Successful Strategies For Your Mobile App Marketing

Dustin Hawley
The day has finally arrived. Your brand has just created that next innovative, earth-shattering mobile app and you are ready to release it to the masses. But far too often, brands with great products and app
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Best Accounts to Follow for Recipes

Dustin Hawley
Not everyone uses social media to follow influencers and celebrities. Some people only follow their friends and family, utilizing social to share pictures of their everyday lives and stay in touch with those
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15 Benefits of Influencer Marketing to Grow Your Business

Dustin Hawley
**Originally published December 30th, 2019. Updated May 26th, 2020** It’s fascinating to think about the fact that the average person spends up to two hours on social media each day. This average eve
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20 TikTok Statistics Marketers Need to Know – 2020 Key Demographics and Data

Danyal
**Originally published March 27th, 2020. Updated May 23rd, 2020** TikTok has been a revival of sorts when it comes to short-form video content on social media. The biggest difference, however, is now it̵
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20 TikTok Statistics Marketers Need to Know – 2020 Key Demographics and Data

Dustin Hawley
**Originally published March 27th, 2020. Updated May 23rd, 2020** TikTok has been a revival of sorts when it comes to short-form video content on social media. The biggest difference, however, is now it̵
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20 TikTok Statistics Marketers Need to Know – 2020 Key Demographics and Data

Dustin Hawley
**Originally published March 27th, 2020. Updated May 23rd, 2020** TikTok has been a revival of sorts when it comes to short-form video content on social media. The biggest difference, however, is now it̵
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5 Key Features of Influencer Marketing Software for Agencies

Dustin Hawley
Influencer marketing has taken over the digital marketing industry and changed the way businesses promote their products and services. But while influencer marketing may be on the brink of entering its golde
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