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Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come into play. Brands can leverage partnering with established influencers in their industries to increase brand awareness and accomplish other crucial business objectives. Digital […]

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Why Influencers Are The Future of VR and AR Marketing

If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancements beyond our wildest expectations, it has been a crazy past few years, to say the least. But one of […]

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Influencer Marketing Goes Mainstream

Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes in the waters of influencer advertising – and to great success. Household brands including Apple, Facebook, and Anheuser-Busch have turned to Viral Nation over […]

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How Influencers Are Affecting Brand Accountability

As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental social change. Life as we know it has been massively disrupted and many of these disruptions have fundamentally altered […]

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How Influencers Are Being Recruited To Promote The COVID-19 Vaccine

The COVID-19 vaccination drive is set to become one of the most extensive public education and awareness campaigns in recent US history. What’s different this time around? Amid an unprecedented rise in fake news and vaccine fear-mongering, the federal government, healthcare organizations, and other bodies are turning to social media influencers to raise awareness and […]

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Reshaping the Customer Journey in 2021

It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they must change their view of the buying, selling, and servicing cycles. Brands should do away with viewing these processes as a set […]

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Millions Await Sasha Obama On TikTok…If She Wants It

Could you become an influencer overnight? Sasha Obama sure could if she wanted to. After a video of Sasha in her friend’s TikTok went viral, marketers are speculating about the could-be influencer’s next moves.  Viral Nation co-founder and CEO Joe Gagliese recently spoke to TMZ about what he thinks would happen if the youngest Obama […]

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Viral Nation Details Effects of CDL Championship Co-Streaming Campaign

The $200 billion videogame industry is an increasingly crowded space today. Established battle royale titles like Fortnite and PUBG generate billions every year, with hundreds of millions of users. It can be challenging for new entrants to break through, even with the brand value of a name like Call of Duty. When Call of Duty: […]

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The Current State Of Influencer Content Rights And What The Future Holds

The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content and sharing the resulting images further than ever before, usage rights are becoming some of the most hotly negotiated aspects […]

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Move Over, Kardashians: TikTok Families Are the New Reality TV Families

Back in 2007, Keeping Up with the Kardashians essentially created a new influencer niche all by itself: the influencer family. The show, which ran for over a decade, catapulted reality TV’s First Family to fame, as hundreds of millions of people followed their lives. But reality TV isn’t enough for today’s digital native generation. TikTok […]

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Featured

Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come into play. Brands can leverage partnering with established influencers in their industries to increase brand awareness and accomplish other crucial business objectives. Digital […]

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The Current State Of Influencer Content Rights And What The Future Holds

Dustin Hawley
The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content
Read post
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Press

Move Over, Kardashians: TikTok Families Are the New Reality TV Families

Dustin Hawley
Back in 2007, Keeping Up with the Kardashians essentially created a new influencer niche all by itself: the influencer family. The show, which ran for over a decade, catapulted reality TV’s First Family to
Read post
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How You Can Use Influencers For Your Brand’s Black Friday Promotions

Dustin Hawley
It goes without saying that 2020 has been a year filled with challenges. But challenges present an opportunity for innovation, and we’ve seen a bevy of them since the onset of the Coronavirus pandemic. And
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How Influencers And Social Media Helped Shape The 2020 Presidential Election

Dustin Hawley
As we touched on a few weeks back, Democratic hopefuls were using paid influencer marketing strategies to gain traction during the early stages of the election cycle. One such example is the Michael Bloomber
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From “Dreams” To Reality: How TikTok And Social Media Revitalized A Classic Record

Dustin Hawley
Renewed attention from a viral TikTok video has catapulted a song that was released over 40 years ago into the spotlight once again. Fleetwood Mac’s “Dreams” entered the Top 10 on Billboard
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Things For Marketers To Think About Heading Into Holiday Season

Dustin Hawley
Who’s ready for the holidays? In the midst of rising COVID-19 cases that are creating concern for both citizens and health officials alike, 2020 is proving to be a difficult year. And for some individu
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The New “Normal” in Social: How The Coronavirus Pandemic Has Changed The Social Media Landscape

Dustin Hawley
Life in 2020 is a life lived online. Many of us are stuck at home as a result of the ongoing coronavirus pandemic, and with movie theaters closed and no restaurants doing indoor seating in many places, Ameri
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Influencers And The Election: How Online Creators Are Influencing The Polls

Dustin Hawley
When you think about the 2020 Presidential election, you likely aren’t thinking about influencers. But low and behold, the two go together more than you many would know. In fact, during the early stage
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Influencer Marketing 101

Dustin Hawley
Marketing has always been about people; about influence. That’s never been more true than it is today. We could give you the hard facts: Only 1 percent of millennials actually trust mainstream advertising.
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The New “Normal”: How COVID-19 Has Impacted Consumer Behaviors And Our Everyday Lives

Dustin Hawley
It’s been a year filled with trials and tribulations, and the COVID-19 pandemic has wreaked havoc on nearly every corner of the globe. The subsequent lockdowns and social distancing mandates have disru
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The Two CEO’s Who Changed Marketing

Dustin Hawley
Six years, four global offices, over one hundred plus Viral employees and over five thousand campaigns, with zero investors, and one, big #VIRALFAMILY. Joe Gagliese and Mat Micheli co-founded Viral Nation to
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Black Creators Discuss Social Injustice and The Power Social Media Holds

Dustin Hawley
Black Lives Matter is an organization founded in 2013 by Alicia Garza, Patrisse Cullors, and Opal Tometi. The hashtag Black Lives Matter was created as a means to communicate their message on a global scale.
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