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How To Nail Your 2020 Influencer Marketing Strategy

**Originally Published January 28th, 2019, Updated February 4th, 2020** Influencer marketing has evolved substantially over the past few years. And it’s expected that by 2020, the global spend on influencer marketing will reach $10 billion. Those numbers are immense, and it’s a clear indicator of the popularity influencer marketing possesses. If you haven’t yet incorporated influencer marketing into […]

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Micro, Macro, Celebrity: Get To Know Your Influencer Tiers

Influencer marketing has grown exponentially over the past few years and is now being embraced as one of the most effective channels for driving a higher ROI in your brands’ marketing efforts. In fact, 80% of marketers have found influencer marketing to be effective, with over 71% of them saying that it helps them both drive high-quality traffic […]

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Vine Co-Founder Releases New Video Looping App Byte

Byte, the long-awaited follow-up to Vine, launched last Friday to somewhat of a surprise to the general public. The app is currently available in the app store for iOS and Android devices. It’s a familiar approach for social media aficionados; users on Byte can shoot or upload 6-second, looping videos. The app has all the […]

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Influencer Marketing Platforms vs Agencies – Which is right for your business?

Influencer marketing has quickly become one of the fastest-growing sectors of advertising on the planet. On Instagram alone, ad spend for influencer marketing exceeded $2 billion in 2019. Ensuant to this market growth has been the rising number of companies that have cropped up to offer a wide range of services aimed at meeting the demands […]

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Social Media Trends 2020: How Your Brand Should Adapt

**Originally published March 28th, 2019. Updated January 28th, 2020** Social media is always evolving, as are the habits of its users. Mark Zuckerberg once famously said, “Figuring out what the next big trend is, tells us what we should focus on.” And while that seems somewhat obvious, the task itself is no walk in the park. […]

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How to Become a Brand Ambassador on Instagram in 2020

**Originally published March 29th, 2019. Updated January 27th, 2020** You’ve seen them. We all have. The girls all over Instagram, promoting everything from protein powder, teeth-whitening systems, detox teas, and clothing brands. The gamers who are live-streaming and hyping up the latest piece of gear. They have hundreds of thousands of followers, and their audience is […]

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The Right Way to Personalize Content for Your Brand in 2020

**Originally published April 12th, 2019. Updated January 24th, 2020** Personal brands are more than just buzzwords and watermarked videos on social media platforms. Ambitious, driven, and self-promotional public figures have now emerged into the forefront of pop culture, symbolizing a simultaneous rise in personal branding and entrepreneurship. It’s reasons like these that make establishing your […]

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5 New Social Media Challenges to Overpower in 2020

**Originally published April 22nd, 2019. Updated January 23rd, 2020** Social media platforms seem to be changing and evolving at lightning speed. At the same time, selling online has become a bustling yet complex market, where today customers not only seek but expect attention and service on social media. Maintaining a balance on social media with a […]

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How to Promote Your App with Influencers in 2020

**Originally published May 16th, 2019. Updated January 22nd, 2020** If you are reading this, chances are you already own a mobile app and have perhaps even already tried your hands at promoting your app. However, even after employing these measures, the user growth that resulted from the campaign left much to be desired. The allure of the big […]

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10 Ways to Optimize Influencer Content and Campaigns in 2020

**Originally published May 21st, 2019. Updated January 21st, 2020** Influencer marketing continued its meteoric rise in 2019. We continued to see a growth in consumers preferring non-celebrity endorsements to those of their celebrity counterparts. This trend demonstrates a clear shift in the paradigm of the digital marketing landscape. Brands are realizing the value of word-of-mouth […]

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Featured

How To Nail Your 2020 Influencer Marketing Strategy

**Originally Published January 28th, 2019, Updated February 4th, 2020** Influencer marketing has evolved substantially over the past few years. And it’s expected that by 2020, the global spend on influencer marketing will reach $10 billion. Those numbers are immense, and it’s a clear indicator of the popularity influencer marketing possesses. If you haven’t yet incorporated influencer marketing into […]

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How to Promote Your App with Influencers in 2020

Dustin Hawley | Wednesday January 01, 2020
**Originally published May 16th, 2019. Updated January 22nd, 2020** If you are reading this, chances are you already own a mobile app and have perhaps even already tried your hands at promoting your app.
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10 Ways to Optimize Influencer Content and Campaigns in 2020

Dustin Hawley | Tuesday January 01, 2020
**Originally published May 21st, 2019. Updated January 21st, 2020** Influencer marketing continued its meteoric rise in 2019. We continued to see a growth in consumers preferring non-celebrity endorsements t
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How to Measure Your Social Media Conversion Rate in 2020

Dustin Hawley | Monday January 01, 2020
**Originally published July 15th, 2019. Updated January 20th, 2020** If your brand is struggling to achieve ROI and is looking to generate more customers from your social media marketing, you need to have a
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20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2020

Dustin Hawley | Thursday January 01, 2020
**Originally published July 22nd, 2019. Updated January 16th, 2020** In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is
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15 TikTok Statistics for Influencer Marketing Managers

Dustin Hawley | Wednesday January 01, 2020
**Originally published September 10th, 2019. Updated January 15th, 2020** TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App S
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5 Viral Challenges in 2020 and How Brands Can Capitalize on Them

Dustin Hawley | Tuesday January 01, 2020
**Originally published November 12th, 2019. Updated January 14th, 2020** In today’s ultra-competitive business landscape, it’s more important than ever for brands to take part in the conversation on
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The Best Influencer Marketing Platforms

Dustin Hawley | Monday January 01, 2020
Influencer marketing can no longer be deemed a fad. It has quickly become the most preferred tactic for brands to connect with their target audiences on social media and beyond. However, with multiple brand
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5 Things to Consider When Crafting Your Influencer Marketing Strategy

Dustin Hawley | Thursday January 01, 2020
It sounds like a broken record at times, but influencer marketing is a highly effective strategy that is much more than just a collection of buzzwords and Millenials selling products for brands on Instagram.
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5 Influencer Marketing Campaigns To Inspire You To Start Your Own

Dustin Hawley | Wednesday January 01, 2020
Conversations within marketing circles are never absent of the purportedly magical powers of influencer marketing. However, many brands find themselves on the fence when debating whether this buzzword of a
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The Best New Mobile Games to Play in 2020

Dustin Hawley | Tuesday January 01, 2020
**Originally published April 16th, 2019. Updated January 7th, 2020** Long gone are the days of hopping on your BMX bike, riding around the corner of your neighborhood, Capri Sun in hand and heading over to y
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Instagram Influencer Pricing: Your 2020 Go-To-Guide

Dustin Hawley | Monday January 01, 2020
**Originally published January 23rd, 2019. Updated January 6th, 2020** Without a doubt, Instagram is one of the largest contributors to the surge in both influencer marketing as a whole, and the overall infl
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The Power of Micro-Influencers in 2020

Dustin Hawley | Thursday January 01, 2020
**Originally published March 21st, 2019. Updated January 2nd, 2020** For many, when they envision a social media influencer in their mind, they likely picture people with flawless Instagram aesthetics, milli
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