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How to Find Your Target Audience & Create Content That Connects in 2020

**Originally published July 30th, 2019. Updated February 7th, 2020** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn&#
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Selecting a Influencer Agency, Platform or Database, Which is Best?

**Originally published August 16th, 2019. Updated February 6th, 2020** For brands looking to evaluate new marketing channels, a huge question on the minds of marketers today is “Should I use an Influen
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The Top 10 Fashion Influencers to Watch Out for in 2020

**Originally published December 15th, 2018. Updated February 5th, 2020** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagra
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How to Create Instagram Ads: The Complete 2020 Guide

**Originally published February 19th, 2019. Updated February 5th, 2020** The feeling is all too familiar. If you’ve ever posted anything on social media as a small brand, it often feels as if you are speak
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Blog, Social Media,

How To Nail Your 2020 Influencer Marketing Strategy

**Originally Published January 28th, 2019, Updated February 4th, 2020** Influencer marketing has evolved substantially over the past few years. And it’s expected that by 2020, the global spend on influ
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Micro, Macro, Celebrity: Get To Know Your Influencer Tiers

Influencer marketing has grown exponentially over the past few years and is now being embraced as one of the most effective channels for driving a higher ROI in your brands’ marketing efforts. In fact
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Vine Co-Founder Releases New Video Looping App Byte

Byte, the long-awaited follow-up to Vine, launched last Friday to somewhat of a surprise to the general public. The app is currently available in the app store for iOS and Android devices. It’s a familiar
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Influencer Marketing Platforms vs Agencies – Which is right for your business?

Influencer marketing has quickly become one of the fastest-growing sectors of advertising on the planet. On Instagram alone, ad spend for influencer marketing exceeded $2 billion in 2019. Ensuant to this mar
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Social Media Trends 2020: How Your Brand Should Adapt

**Originally published March 28th, 2019. Updated January 28th, 2020** Social media is always evolving, as are the habits of its users. Mark Zuckerberg once famously said, “Figuring out what the next big t
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How to Become a Brand Ambassador on Instagram in 2020

**Originally published March 29th, 2019. Updated January 27th, 2020** You’ve seen them. We all have. The girls all over Instagram, promoting everything from protein powder, teeth-whitening systems, de
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The Right Way to Personalize Content for Your Brand in 2020

**Originally published April 12th, 2019. Updated January 24th, 2020** Personal brands are more than just buzzwords and watermarked videos on social media platforms. Ambitious, driven, and self-promotional pu
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5 New Social Media Challenges to Overpower in 2020

**Originally published April 22nd, 2019. Updated January 23rd, 2020** Social media platforms seem to be changing and evolving at lightning speed. At the same time, selling online has become a bustling yet co
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