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Instagram Releases TikTok Copycat ‘Reels’ In The U.S.

Social media giant Instagram launched Reels on August 5th in the US, a feature that is everything if not a carbon copy of TikTok. The company also released the feature in more than 50 other countries as well
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Beauty Influencers And Brands Are Reeling In The Midst Of Recent TikTok Upheaval

President Donald Trump’s recent statements around banning TikTok in the U.S. via executive order sent shockwaves throughout social media. Though the order has since been revised to a 45-day deadline for a
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5 Things Businesses Should Do BEFORE Starting an Influencer Marketing Campaign

In past years, influencer marketing was seen by many as the ‘new kid on the block’. But as the industry has experienced massive growth in recent years, influencer marketing has established itself
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What Does an Influencer Marketing Agency Do?

Unless you have been living under a rock for the past few years, you are probably keenly aware of the substantial growth seen in the influencer marketing industry. It goes without saying that business is boo
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Using TikTok to Promote Your Business in 2020: 5 Tips

What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social
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10 Frequently Asked Questions on Influencer Marketing

Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in
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Will The Future Of Influencer Marketing Be Built On…A $500 Celebrity Endorsement?

Is the future of influencer marketing as we know it built on the foundation of a $500 celebrity endorsement? Sounds crazy, right? But before you discount the idea, you should know that there’s a company th
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What is Relationship Marketing and How Can It Benefit Your Business?

Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looki
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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing
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How to Perform an Influencer Audit in 2020

Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurne
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