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Black Creators Discuss Social Injustice and The Power Social Media Holds

Black Lives Matter is an organization founded in 2013 by Alicia Garza, Patrisse Cullors, and Opal Tometi. The hashtag Black Lives Matter was created as a means to communicate their message on a global scale. The main mission of the Black Lives Matter movement is to increase awareness surrounding Black communities around the world.  Viral […]

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Viral Nation Releases InfluSoft, A First-of-Its-Kind Influencer Software

We get it; there are seemingly a million different influencer marketing platforms popping up by the day. Some have a simple UI that attracts the novice marketers with its ease of use, and others that are robust with elaborate tools and reporting capabilities. But one common trend with influencer platforms is that they are often […]

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Discussing The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Conversion, Retention, and Brand Awareness

E-Commerce Fastlane sat down with Joe Gagliese, the co-founder of the award-winning influencer marketing agency Viral Nation. Gagliese discusses one of the hottest topics in eCommerce at the moment; Influencer Marketing. We will dive into specific strategies and tactics, but most importantly, what you as a Shopify store owner should consider if you are looking […]

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Instagram Launches New Reels Feature For Creators

Instagram is attempting to make a power move that it hopes can lure creators away from the popular app by rolling out a direct competitor; a new feature it calls Reels.  The feature launched on both iOS and Android in more than 50 countries yesterday, including the U.S., Japan, UK, and Australia. Reels is incredibly […]

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Advertiser Interest Cools As TikTok Drama Escalates

Just when advertisers were starting to pay close attention to TikTok, a global pandemic wreaks havoc on the world and leaves brands thinking twice about investing in the platform. In the midst of the app’s rising popularity amongst U.S. users, marketing budgets have plummeted in the wake of the Coronavirus, particularly for mid- and upper-funnel […]

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Creators Turn To Instagram and YouTube as TikTok’s Future Hangs In Limbo

As TikTok’s future hangs in limbo, TikTok users are ramping up efforts to drive followers to other social media platforms, like Instagram and YouTube. The Trump administration issued an executive order on August 6th, 2020 that barred any US transactions with the company that owns TikTok, Chinese tech company ByteDance. The order would ban TikTok […]

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Instagram Releases TikTok Copycat ‘Reels’ In The U.S.

Social media giant Instagram launched Reels on August 5th in the US, a feature that is everything if not a carbon copy of TikTok. The company also released the feature in more than 50 other countries as well, including the UK, Brazil, India, and Germany. Instagram previewed the short-form video feature in a Zoom demo […]

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Beauty Influencers And Brands Are Reeling In The Midst Of Recent TikTok Upheaval

President Donald Trump’s recent statements around banning TikTok in the U.S. via executive order sent shockwaves throughout social media. Though the order has since been revised to a 45-day deadline for a Microsoft acquisition, TikTok creators – and the platforms whole ecosystem, for that matter – have been heavily weighing their options amidst the potential […]

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5 Things Businesses Should Do BEFORE Starting an Influencer Marketing Campaign

In past years, influencer marketing was seen by many as the ‘new kid on the block’. But as the industry has experienced massive growth in recent years, influencer marketing has established itself as a potent marketing tactic that can no longer be ignored or overlooked. While it may be true that influencer marketing is far […]

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What Does an Influencer Marketing Agency Do?

Unless you have been living under a rock for the past few years, you are probably keenly aware of the substantial growth seen in the influencer marketing industry. It goes without saying that business is booming, with influencer marketing on Instagram alone said to be a $1 billion market in 2019. The burgeoning industry is […]

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Featured

Black Creators Discuss Social Injustice and The Power Social Media Holds

Black Lives Matter is an organization founded in 2013 by Alicia Garza, Patrisse Cullors, and Opal Tometi. The hashtag Black Lives Matter was created as a means to communicate their message on a global scale. The main mission of the Black Lives Matter movement is to increase awareness surrounding Black communities around the world.  Viral […]

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Instagram Releases TikTok Copycat ‘Reels’ In The U.S.

Dustin Hawley
Social media giant Instagram launched Reels on August 5th in the US, a feature that is everything if not a carbon copy of TikTok. The company also released the feature in more than 50 other countries as well
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Press

Beauty Influencers And Brands Are Reeling In The Midst Of Recent TikTok Upheaval

Dustin Hawley
President Donald Trump’s recent statements around banning TikTok in the U.S. via executive order sent shockwaves throughout social media. Though the order has since been revised to a 45-day deadline for a
Read post
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5 Things Businesses Should Do BEFORE Starting an Influencer Marketing Campaign

Dustin Hawley
In past years, influencer marketing was seen by many as the ‘new kid on the block’. But as the industry has experienced massive growth in recent years, influencer marketing has established itself
Read post
Post link
Blog

What Does an Influencer Marketing Agency Do?

Dustin Hawley
Unless you have been living under a rock for the past few years, you are probably keenly aware of the substantial growth seen in the influencer marketing industry. It goes without saying that business is boo
Read post
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Using TikTok to Promote Your Business in 2020: 5 Tips

Dustin Hawley
What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social
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10 Frequently Asked Questions on Influencer Marketing

Dustin Hawley
Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in
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Will The Future Of Influencer Marketing Be Built On…A $500 Celebrity Endorsement?

Dustin Hawley
Is the future of influencer marketing as we know it built on the foundation of a $500 celebrity endorsement? Sounds crazy, right? But before you discount the idea, you should know that there’s a company th
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What is Relationship Marketing and How Can It Benefit Your Business?

Dustin Hawley
Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looki
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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Dustin Hawley
Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

Dustin Hawley
To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

Dustin Hawley
For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing
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How to Perform an Influencer Audit in 2020

Dustin Hawley
Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurne
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