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LinkedIn Acquires Tutorial App Jumprope As It Continues To Expand Options For Creator Monetization 

Social media platforms of all kinds recognize the growing demand for sound and video tools. So it is no surprise that we are witnessing a series of launches and improvements from virtually every social platform this year. Though we are used to seeing these trends on more leisure-based apps, LinkedIn is finding ways to incorporate […]

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The Pandemic’s Tech Boom Is Slowing Down, And Companies Are Trying To Throttle Expectations

As many businesses struggled through the pandemic, the tech industry—led by the big five of Google, Apple, Amazon, Microsoft, and Facebook—consistently put up brilliant numbers. This was not entirely unexpected, given how virtual sources of entertainment became the norm. This boom continued through 2020 and until now in 2021.  But these big 5 tech entities […]

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A Crown “Juwel” In Marketing – Viral Nation Partners With Juwel Cosmetics And Creates Lasting Results

  The TL;DR Version The beauty industry and cosmetics domain is a hard one to break into, particularly for new brands. There are organizations both big and small that serve the masses, including niche segments, so making a name for oneself in this crowded segment is no easy task. Juwel Cosmetics is a new entrant […]

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Bringing Virtual Concerts To Life: Surpassing Engagement Benchmarks By 167%

  The TL;DR Version: We all miss concerts and live performances. There is something about virtual performances in the current format that just doesn’t cut it. But given the circumstances, they’re a good option, and the music industry had to adapt quickly to the new normal.  Hydeout: The Prelude, an immersive digital experience, was developed […]

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Everyone’s A Winner: Tim Hortons Debuts Roll Up The Rim To Win 2021

  The TL;DR Version: Having a popular annual contest is a great asset to build long-term engagement and make brands stay on the minds of consumers. But, in the global pandemic, everything has gone virtual, and it’s not easy to deliver the same experience. The campaign needs a push to keep the excitement live! Tim […]

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Over 40 Million Impressions Later, Viral Nation Helps Bring The Star Power For The PUBG Superstar Showdown

  The TL;DR Version Having a bunch of superstars – NBA players, Gamers, Influencers, and fans – fighting it out in a PUBG deathmatch sounds exciting, doesn’t it? Watching your favorite players battle with your favorite gamers is like a dream come true for gaming enthusiasts. And this dream became a reality with the inception […]

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Raising Awareness & Funds – How Viral Nation Helped The Princess Margaret Cancer Foundation Break Records With Influencer Marketing

  The TL;DR Version “Conquer cancer in our lifetime” – realizing such a vision requires help from all corners. This campaign put an online fundraising campaign and gaming community together. The objective – to help the Princess Margaret Cancer Foundation (PMCF) raise funds. PMCF is among Canada’s most respected charitable organizations, raising funds to help […]

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TikTok is Testing ‘Stories’ As It Aims To Expand Creative Options

TikTok has had a brilliant run since March 2020, topping the charts in growth numbers for various metrics. This growth has been fuelled by unique content and a model that has made stars out of everyday creators. TikTok’s latest experiment is with stories, a feature with a very storied history (see what we did there?) […]

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53 Million Impressions Later, PUBG Mobile Creates A “Sandstorm” On Social Media

  The TL;DR Version Millennials are pretty conscious of pressing global issues, even when they’re knee-deep in immersive multiplayer online gaming. Many brands today do their bit to raise awareness about such matters.  PUBG Mobile wanted to raise awareness about environmental issues amongst users on their platform and also, in the process, announce an upgrade […]

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Twitter Adds New Co-Hosting Option For Audio Spaces 

In 2020, Twitter started offering live audio conversations and defended its product launch by explaining how some things are simply lost in text. “The human voice can bring a layer of connectivity to Twitter through emotion, nuance and empathy often lost in text,” the Spaces team said in a 2020 tweet.  “We see this with […]

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Featured

LinkedIn Acquires Tutorial App Jumprope As It Continues To Expand Options For Creator Monetization 

Social media platforms of all kinds recognize the growing demand for sound and video tools. So it is no surprise that we are witnessing a series of launches and improvements from virtually every social platform this year. Though we are used to seeing these trends on more leisure-based apps, LinkedIn is finding ways to incorporate […]

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Raising Awareness & Funds – How Viral Nation Helped The Princess Margaret Cancer Foundation Break Records With Influencer Marketing

Dustin Hawley
  The TL;DR Version “Conquer cancer in our lifetime” – realizing such a vision requires help from all corners. This campaign put an online fundraising campaign and gaming community together. T
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Post link
Blog

TikTok is Testing ‘Stories’ As It Aims To Expand Creative Options

Dustin Hawley
TikTok has had a brilliant run since March 2020, topping the charts in growth numbers for various metrics. This growth has been fuelled by unique content and a model that has made stars out of everyday creat
Read post
Post link
Blog

53 Million Impressions Later, PUBG Mobile Creates A “Sandstorm” On Social Media

Dustin Hawley
  The TL;DR Version Millennials are pretty conscious of pressing global issues, even when they’re knee-deep in immersive multiplayer online gaming. Many brands today do their bit to raise awareness ab
Read post
Post link
Blog

Twitter Adds New Co-Hosting Option For Audio Spaces 

Dustin Hawley
In 2020, Twitter started offering live audio conversations and defended its product launch by explaining how some things are simply lost in text. “The human voice can bring a layer of connectivity to Twitt
Read post
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Campbell’s Soup More Than Soothed Consumers During The Pandemic – Delivering 14 Million Impressions & Exceeding Industry Benchmarks By 35%

Dustin Hawley
  Bringing People Closer With Campbell’s “Together We Cook” Campaign In a world that revolves around social relevance and appealing Instagram posts, healthy eating is top of mind for m
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Influencer Marketing Continues Its Ascent, Topping $3 Billion In Spending

Dustin Hawley
Even during slow periods when company ad spending is more frugal, influencer marketing is a continuing ROI go-to when advertising strategies need the most bang for their buck. Based on recent trends, influen
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With Global Warming Posing A Legitimate Threat To The Future Of Humanity, How Can Organizations Leverage Influencers To Help Spread The Message?

Dustin Hawley
Climate change may very well be the single biggest threat facing humanity at the moment. Science has been warning us of this danger for a while, and as the years have progressed, cries for more climate-consc
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When Going Viral Produces More Than Calming Results: 20 Million Impressions, 16 Million Engagements, 55K App Downloads!

Dustin Hawley
  The TL;DR Version: Why is it that we make New Year’s Resolutions, yet more often than not fail miserably?  The sad truth? Even with unprecedented motivation, more than 80% of us fail to achieve our res
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How The US Government Is Using Influencers To Promote COVID-19 Vaccinations

Dustin Hawley
Vaccinations are a controversial subject, to say the least. The debate between the pro and anti-vaxxers has become common in mainstream media and local communities alike. It is difficult to get the right mes
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Twitter Has Launched Their Own Pilot For An In-App Shopping Module

Dustin Hawley
Twitter announced that they have launched a pilot to test the possibility of providing e-commerce on its platform. They explained in a recent blog that they are trying out a new “Shop Module” that offers
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The People’s Republic Of Gamers: When Viral Nation Helped ASUS Bring Top-End Gaming Laptops to The Chinese Market Through Local Influencers

Dustin Hawley
  The TL;DR Version: There’s a massive PC gaming market out there that few people in the West are truly aware of. With almost 665 million players who spent over 278 billion yuan on video games in 2020
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Discord Continues Its Growth, Becoming A Major Player In The Space

Dustin Hawley
As a “jack-of-all-trades” social platform, Discord has seen considerable growth over the past two years. According to a recent Wall Street Journal article, Discord generated $130 million in revenue last
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