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Raising Awareness & Funds – How Viral Nation Helped The Princess Margaret Cancer Foundation Break Records With Influencer Marketing

  The TL;DR Version “Conquer cancer in our lifetime” – realizing such a vision requires help from all corners. This campaign put an online fundraising campaign and gaming community together. T
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TikTok is Testing ‘Stories’ As It Aims To Expand Creative Options

TikTok has had a brilliant run since March 2020, topping the charts in growth numbers for various metrics. This growth has been fuelled by unique content and a model that has made stars out of everyday creat
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53 Million Impressions Later, PUBG Mobile Creates A “Sandstorm” On Social Media

  The TL;DR Version Millennials are pretty conscious of pressing global issues, even when they’re knee-deep in immersive multiplayer online gaming. Many brands today do their bit to raise awareness ab
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Twitter Adds New Co-Hosting Option For Audio Spaces 

In 2020, Twitter started offering live audio conversations and defended its product launch by explaining how some things are simply lost in text. “The human voice can bring a layer of connectivity to Twitt
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Campbell’s Soup More Than Soothed Consumers During The Pandemic – Delivering 14 Million Impressions & Exceeding Industry Benchmarks By 35%

  Bringing People Closer With Campbell’s “Together We Cook” Campaign In a world that revolves around social relevance and appealing Instagram posts, healthy eating is top of mind for m
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Influencer Marketing Continues Its Ascent, Topping $3 Billion In Spending

Even during slow periods when company ad spending is more frugal, influencer marketing is a continuing ROI go-to when advertising strategies need the most bang for their buck. Based on recent trends, influen
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With Global Warming Posing A Legitimate Threat To The Future Of Humanity, How Can Organizations Leverage Influencers To Help Spread The Message?

Climate change may very well be the single biggest threat facing humanity at the moment. Science has been warning us of this danger for a while, and as the years have progressed, cries for more climate-consc
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When Going Viral Produces More Than Calming Results: 20 Million Impressions, 16 Million Engagements, 55K App Downloads!

  The TL;DR Version: Why is it that we make New Year’s Resolutions, yet more often than not fail miserably?  The sad truth? Even with unprecedented motivation, more than 80% of us fail to achieve our res
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How The US Government Is Using Influencers To Promote COVID-19 Vaccinations

Vaccinations are a controversial subject, to say the least. The debate between the pro and anti-vaxxers has become common in mainstream media and local communities alike. It is difficult to get the right mes
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Twitter Has Launched Their Own Pilot For An In-App Shopping Module

Twitter announced that they have launched a pilot to test the possibility of providing e-commerce on its platform. They explained in a recent blog that they are trying out a new “Shop Module” that offers
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The People’s Republic Of Gamers: When Viral Nation Helped ASUS Bring Top-End Gaming Laptops to The Chinese Market Through Local Influencers

  The TL;DR Version: There’s a massive PC gaming market out there that few people in the West are truly aware of. With almost 665 million players who spent over 278 billion yuan on video games in 2020
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Discord Continues Its Growth, Becoming A Major Player In The Space

As a “jack-of-all-trades” social platform, Discord has seen considerable growth over the past two years. According to a recent Wall Street Journal article, Discord generated $130 million in revenue last
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