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Finance Influencers Seeing Their Stock Rise In The Digital Marketing Space

The COVID-19 pandemic has had a massive impact on the lives of nearly every living person on this planet. Aside from the toll it has taken on the health and wellbeing of citizens around the world, it has also struck a devastating blow to the economy. The economic downturn that the Coronavirus induced swelled unemployment […]

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Why Traditional Brands Are Using Gaming Platforms to Reach Non-Traditional Market Segments

2020 was an absolute rollercoaster ride. With COVID-19 ravaging the globe for nearly a full calendar year now, people all across the world have been trying to adapt to the new normal. Back when government officials implemented the first serious measures to curb the spread of the Coronavirus and announced nationwide lockdowns, most of us […]

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Twitter Added Frequency Capping To All Ad Campaigns, Providing More Control Options For Marketers

Twitter’s new frequency capping option is set to empower marketers by giving them substantially more control over when and how often individual leads are exposed to ads.  Why does this matter? How can marketers optimize campaigns around frequency capping? And how can you synergize this new capability with your influencer marketing strategy to drive conversions? […]

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Snapchat Is Working On New Bitmoji & AR integrations In Preparation For The Next Big eCommerce Shift

Social media platforms are always on the lookout for new avenues to generate revenue. In 2021, eCommerce looks to be the way to go. Both Instagram and Facebook have been toying with eCommerce integrations for some time, and now Snapchat is betting big. Snapchat has been working on 2 major integrations in the eCommerce space. […]

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How Brand Activism Is Changing The Digital Marketing Space In 2021

During the last few years, especially 2020, there has been an emerging trend among brands – a focus on inclusivity, authenticity, and accountability. The Black Lives Movement was the beginning of a new era; many brands had taken a stand to speak up against systemic racism and police brutality. Companies made solemn pledges and condemned […]

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How Social Media Is Becoming A Bigger Echo Chamber For Reinforcing Thoughts And Beliefs

You can love it or hate it, but you simply can’t ignore it: social media is here to stay. Over the past few years, social platforms like Facebook and Twitter have transformed the way in which people access news. According to a Pew study, 5 times as many Americans get their news from social media […]

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A.I. Continues To Go Mainstream As Virtual Influencer Stars in IKEA Commercial

Influencer marketing isn’t “new” anymore. In fact, it’s an increasingly important part of social media budgets. Millions of real (human) influencers across the world are leveraging this growth and collaborating with brands on an increasing basis. But do influencers have to be people? Do they even have to real? IKEA’s latest digital marketing campaign has […]

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Mobile Gaming Saw Explosive Growth in 2020 – Here’s How Brands Can Capitalize On That Growth in 2021 and Beyond

Since their popularization in the 1970s, video games have relentlessly pushed the boundaries of technology. From flippers and arcades to computers, consoles, and now even smartphones, video games have evolved to become a staple of our society as it pertains to culture and recreation. It has also developed into one of the most lucrative industries […]

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International Influencer Marketing: How To Find Success in Emerging Markets

As if we haven’t emphasized it enough, influencer marketing isn’t some fad – it’s big business, and more notably, it’s an industry that is only continuing to grow. According to Business Insider, the influencer marketing industry is expected to be a $15 billion dollar industry by 2022, and organizations around the world have been employing […]

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Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of influencer marketing to not only maintain relevancy but also put themselves in front of their audience, even during these difficult […]

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Featured

Finance Influencers Seeing Their Stock Rise In The Digital Marketing Space

The COVID-19 pandemic has had a massive impact on the lives of nearly every living person on this planet. Aside from the toll it has taken on the health and wellbeing of citizens around the world, it has also struck a devastating blow to the economy. The economic downturn that the Coronavirus induced swelled unemployment […]

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A.I. Continues To Go Mainstream As Virtual Influencer Stars in IKEA Commercial

Dustin Hawley
Influencer marketing isn’t “new” anymore. In fact, it’s an increasingly important part of social media budgets. Millions of real (human) influencers across the world are leveraging this growth and co
Read post
Post link
Blog

Mobile Gaming Saw Explosive Growth in 2020 – Here’s How Brands Can Capitalize On That Growth in 2021 and Beyond

Dustin Hawley
Since their popularization in the 1970s, video games have relentlessly pushed the boundaries of technology. From flippers and arcades to computers, consoles, and now even smartphones, video games have evolve
Read post
Post link
Blog

International Influencer Marketing: How To Find Success in Emerging Markets

Dustin Hawley
As if we haven’t emphasized it enough, influencer marketing isn’t some fad – it’s big business, and more notably, it’s an industry that is only continuing to grow. According to
Read post
Post link
Blog

Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

Dustin Hawley
The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of
Read post
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Leveraging B2B Influencers in the Age Of Work From Home

Dustin Hawley
Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come in
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Why Influencers Are The Future of VR and AR Marketing

Dustin Hawley
If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancem
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Influencer Marketing Goes Mainstream

Dustin Hawley
Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes i
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How Influencers Are Affecting Brand Accountability

Dustin Hawley
As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental soc
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How Influencers Are Being Recruited To Promote The COVID-19 Vaccine

Dustin Hawley
The COVID-19 vaccination drive is set to become one of the most extensive public education and awareness campaigns in recent US history. What’s different this time around? Amid an unprecedented rise in fak
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Reshaping the Customer Journey in 2021

Dustin Hawley
It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they mu
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Millions Await Sasha Obama On TikTok…If She Wants It

Dustin Hawley
Could you become an influencer overnight? Sasha Obama sure could if she wanted to. After a video of Sasha in her friend’s TikTok went viral, marketers are speculating about the could-be influencer’s next
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Viral Nation Details Effects of CDL Championship Co-Streaming Campaign

Dustin Hawley
The $200 billion videogame industry is an increasingly crowded space today. Established battle royale titles like Fortnite and PUBG generate billions every year, with hundreds of millions of users. It can be
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