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A.I. Continues To Go Mainstream As Virtual Influencer Stars in IKEA Commercial

Influencer marketing isn’t “new” anymore. In fact, it’s an increasingly important part of social media budgets. Millions of real (human) influencers across the world are leveraging this growth and co
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Mobile Gaming Saw Explosive Growth in 2020 – Here’s How Brands Can Capitalize On That Growth in 2021 and Beyond

Since their popularization in the 1970s, video games have relentlessly pushed the boundaries of technology. From flippers and arcades to computers, consoles, and now even smartphones, video games have evolve
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International Influencer Marketing: How To Find Success in Emerging Markets

As if we haven’t emphasized it enough, influencer marketing isn’t some fad – it’s big business, and more notably, it’s an industry that is only continuing to grow. According to
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Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of
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Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come in
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Why Influencers Are The Future of VR and AR Marketing

If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancem
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Influencer Marketing Goes Mainstream

Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes i
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How Influencers Are Affecting Brand Accountability

As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental soc
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How Influencers Are Being Recruited To Promote The COVID-19 Vaccine

The COVID-19 vaccination drive is set to become one of the most extensive public education and awareness campaigns in recent US history. What’s different this time around? Amid an unprecedented rise in fak
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Reshaping the Customer Journey in 2021

It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they mu
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Millions Await Sasha Obama On TikTok…If She Wants It

Could you become an influencer overnight? Sasha Obama sure could if she wanted to. After a video of Sasha in her friend’s TikTok went viral, marketers are speculating about the could-be influencer’s next
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Viral Nation Details Effects of CDL Championship Co-Streaming Campaign

The $200 billion videogame industry is an increasingly crowded space today. Established battle royale titles like Fortnite and PUBG generate billions every year, with hundreds of millions of users. It can be
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