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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing
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How to Perform an Influencer Audit in 2020

Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurne
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Influence vs Popularity

When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are
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Drive Higher Engagement on YouTube With Trueview Ads

As is true with many organizations, direct conversions may be the ultimate goal of your brand’s paid advertising. But generating both brand awareness and engagement through channels like YouTube is sti
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Top Non-Binary & Gender-Neutral Influencers To Follow Now

As is the case in real life, the world of social media is far more diverse than many of us can even fathom. There is seemingly something for everyone on social media, with an endless stream of creators who p
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TikTok Teens Vow To Keep Trolling Donald Trump’s Campaign Events As He Abandons Online Sign-Ups

On July 8th, the Trump campaign chose to abandon online sign-ups to his next rally in Arizona following relentless spam of fake entries from teenage trolls on TikTok. The campaign removed the online form for
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Best Accounts to Follow for Meal Prep

For many of us, a new year brings about new resolutions. For some, this may entail taking a risk and leaping headfirst into a new venture. For others, it can be as simple as creating a resolution to eat bett
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Successful Strategies For Your Mobile App Marketing

The day has finally arrived. Your brand has just created that next innovative, earth-shattering mobile app and you are ready to release it to the masses. But far too often, brands with great products and app
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Best Accounts to Follow for Recipes

Not everyone uses social media to follow influencers and celebrities. Some people only follow their friends and family, utilizing social to share pictures of their everyday lives and stay in touch with those
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15 Benefits of Influencer Marketing to Grow Your Business

**Originally published December 30th, 2019. Updated May 26th, 2020** It’s fascinating to think about the fact that the average person spends up to two hours on social media each day. This average eve
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