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How To Become An Instagram Influencer The Right Way In 2021

**Originally published December 23rd, 2019. Updated June 8th, 2021** Social media influencer Rachel Brathen is sort of famous. Some of you may have heard of her. Some of you perhaps not. But despite not exa
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As Twitch Downloads Surge, The Momentum Is Just Beginning

As we were forced indoors by the COVID pandemic, a few apps gained a lot of momentum. Companies like Netflix, Hulu, and social media apps, in general, all saw surges in new users over the past year-plus. Not
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How Brands Can Create Social Media Contests That Convert in 2021

**Originally published December 6th, 2019. Updated May 27th, 2021** Regardless of whether you are looking to build an email list or simply grow your follower base, social media contests are a great way to bo
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The Rise of A.I. Influencers and What To Expect in 2021

**Originally published November 6th, 2019. Updated May 25th, 2021** For those who haven’t had the opportunity to familiarize themselves with one of the internet’s growing stars, meet Lil Miquela. Much li
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How to Perform an Influencer Audit in 2021

**Originally published July 7th, 2020. Updated May 21st, 2021** Influencer marketing has been growing by leaps and bounds over the past few years: its appeal and effectiveness are generating interest among b
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How Nostalgia Brands Are Being Reborn In 2021

Nostalgia is defined as “a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition.” Over the years, we have seen campaigns that feature nost
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Why Podcasts Should Be An Essential Part Of An Effective Influencer Marketing Campaign

Over the past couple of years, podcasts have carved out space for themselves in the digital media world. and  As something to listen to while driving, getting ready, cooking, working out, etc., podcasts are
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TikTok Influencer Marketing in 2021: The Up-To-Date Guide

**Originally published April 8th, 2020. Updated May 12th, 2021**  TikTok was launched back in 2016 as a video platform where users could share and edit quirky videos. In its infancy, the content mostly cent
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How To Get TikTok Famous in 2021

**Originally published March 3rd, 2020. Updated May 10th, 2021** The COVID-19  pandemic has forced us to change our ways. Now more than ever, we live in a time where showcasing your talents is apropos of no
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What Twitter’s New Super Follow Feature Means for Influencers

Twitter recently announced major changes on the platform, introducing two new features that will pique the interest of brands and influencers alike. Both the features are aimed at creating more niche communi
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5 Tips For Using TikTok to Promote Your Business in 2021

**Originally published July 24th, 2020. Updated May 6th, 2021** What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly downloaded social
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What The NFT Craze Means For The Future Of Influencer Marketing

Though it continues to evolve at a seemingly warp speed, the world is beginning to get used to Crypto and Blockchain. What once were fringe technology revolutions a few years ago have now achieved mainstream
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