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How to Find Your Target Audience & Create Content That Connects in 2021

**Originally published February 7th, 2020. Updated March 15th, 2021** Given the current state of the economy, having a well-defined target market for your brand is more important than ever before. There isn&
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10 Ways to Optimize Influencer Content and Campaigns in 2021

**Originally published January 21st, 2020. Updated March 12th, 2021** Influencer marketing is growing exponentially as brands look to expand their reach, increase brand awareness, and boost conversions. 93%
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5 New Social Media Challenges To Overpower In 2021

**Originally published January 23rd, 2020. Updated March 10th, 2021** Social media platforms have surpassed both print media and other digital media as a source of information. This was a transition that was
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The Right Way to Personalize Content for Your Brand in 2021

**Originally published April 12th, 2019. Updated on March 8th, 2021** At the beginning of 2020, brand owners and marketers saw personalization as one of their top priorities, but then came the pandemic, and
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Why Brand Activism Is No Longer Voluntary

As the world slowly emerges from the fallout caused by a global pandemic, and the U.S. begins to forge a new path forward towards The start of the Black Lives Matter (BLM) movement has put activism into the
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Content Creator vs. Influencer: The Great Debate

With the rise of social media platforms, content marketing has been evolving rapidly to keep up with the ever-changing trends. People on Instagram, Facebook, YouTube, Twitter, and TikTok consume more and mor
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Finance Influencers Seeing Their Stock Rise In The Digital Marketing Space

The COVID-19 pandemic has had a massive impact on the lives of nearly every living person on this planet. Aside from the toll it has taken on the health and wellbeing of citizens around the world, it has als
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Why Traditional Brands Are Using Gaming Platforms to Reach Non-Traditional Market Segments

2020 was an absolute rollercoaster ride. With COVID-19 ravaging the globe for nearly a full calendar year now, people all across the world have been trying to adapt to the new normal. Back when government of
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Twitter Added Frequency Capping To All Ad Campaigns, Providing More Control Options For Marketers

Twitter’s new frequency capping option is set to empower marketers by giving them substantially more control over when and how often individual leads are exposed to ads.  Why does this matter? How can mar
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Snapchat Is Working On New Bitmoji & AR integrations In Preparation For The Next Big eCommerce Shift

Social media platforms are always on the lookout for new avenues to generate revenue. In 2021, eCommerce looks to be the way to go. Both Instagram and Facebook have been toying with eCommerce integrations fo
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How Brand Activism Is Changing The Digital Marketing Space In 2021

During the last few years, especially 2020, there has been an emerging trend among brands – a focus on inclusivity, authenticity, and accountability. The Black Lives Movement was the beginning of a new
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How Social Media Is Becoming A Bigger Echo Chamber For Reinforcing Thoughts And Beliefs

You can love it or hate it, but you simply can’t ignore it: social media is here to stay. Over the past few years, social platforms like Facebook and Twitter have transformed the way in which people access
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