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15 Creative Instagram Marketing Tips to Help Your Business Grow

Instagram isn’t just a playground for sharing your personal photos with your friends. It has become so much more than that. And one of it’s greatest aspects is its ability to be used as a powerful marketing outlet for your business. There is no shortage of data available to showcase the power and popularity of […]

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What are the Pros and Cons of Social Media Marketing for a Marketing Manager?

Oh, how the times have changed. Over the past few years, social media has morphed from a medium where people simply socialize with one another, to one of the most powerful vehicles in the world for marketing and promotion of businesses. Social media marketing can be described as any marketing effort which is carried out […]

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10 Top Social Media Influencers We Should be Talking About

When it comes to ‘winning the internet’, social media influencers are at the top of the podium. Their outstanding work and online presence are the primary contributors to this ranking, and their opinions have a deep and powerful impact on people. An increasing number of people are following such influencers, often subscribing to their channels […]

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15 Best People to Follow on Twitter: A Guide for 2020

**Originally published January 4th, 2019, updated February 3rd, 2020** When it comes down to it, there’s no right or wrong way to Twitter. The platform is a fantastic way to find entertainment and stay informed on a variety of topics and interests. But Twitter is only as good as the people you follow. To get the […]

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10 Best Examples of Branded Video Content

Life can be a bit of a whirlwind. Our lifestyles seem to change rapidly with advancements in technology, and it’s effect on the social fabric of the planet as a whole. And those advancements bring fast-changing times for branding, marketing, and advertising as well. More and more of us are using recording devices to not […]

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Top Social Media Influencers: How Fyre Festival Exploded

The numbers are staggering. 400 influencers. Millions of dollars spent. And numerous lives negatively impacted. All at the hands of the now infamous Fyre Festival, an epic fail of a music festival that is now a subject of interest that has both social and traditional media abuzz with an intoxicating blend of drama and intrigue. Two […]

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What is “Paid, Owned. and Earned Media”? The Difference Explained

SOURCE MATERIALS If you work in a marketing agency, or are a marketer in-house in a larger company, you probably know the answer to “what is owned, earned and paid media?” There are undoubtedly gray areas and overlaps, but this doesn’t make the distinctions irrelevant. These three spheres influence each other in differing ways. It […]

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Instagram Influencer Pricing: Your 2019 Go-To-Guide

Without a doubt, Instagram is one of the largest contributors to the surge in both influencer marketing as a whole, and the overall influencer marketing spend we see on social media. Brands are executing Instagram partnerships more than ever before. In 2017, it was declared that Instagram influencer marketing had already become a $1 billion […]

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Social Media Community Management Best Practices

It’s difficult to recall a time when some form of social media was not an integral part of our lives and daily activities. So many of our choices and opinions revolve around social media these days. And as brand marketers, social media is essential to growing our business in today’s landscape. You don’t want to […]

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6 Advantages of Using Facebook for Marketing Your Brand

With over 1.15 billion users visiting every day, Facebook is still social media’s premiere platform. It’s for this reason marketers simply can’t ignore the potential reach that the social networking giant can give to businesses. According to Facebook, 80 million businesses have a presence on the social network. So one would think that with such a massive […]

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15 Creative Instagram Marketing Tips to Help Your Business Grow

Instagram isn’t just a playground for sharing your personal photos with your friends. It has become so much more than that. And one of it’s greatest aspects is its ability to be used as a powerful marketing outlet for your business. There is no shortage of data available to showcase the power and popularity of […]

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LinkedIn Announces The Next Evolution Of Business Pages

Dustin Hawley
For those in the business community, no matter the industry, LinkedIn has been the platform of choice over the past couple of years. A place to grow not only your connections in the business world but the id
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Watch Out Patreon, Facebook Is Rolling Out Fan Subscriptions For Creators

Dustin Hawley
As online creators far and wide continue to seek ways to generate revenue with their content, Facebook is stepping into the mix of companies the likes of YouTube and Patreon. Monetizing your content is a dif
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Vine Co-Founder Drops Release Date Of New Video Looping App Byte

Dustin Hawley
Vine co-founder Dom Hofmann sent out a tweet yesterday that broke the internet. Ok, so it wasn’t Kim Kardashian popping champagne on the PAPER mag cover-esque breakage, but it was big in its’ own
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TikTok Is Surpassing Social Media Giants In Downloads

Dustin Hawley
The clock is ticking on social dominance for the heavy hitters in the social media world, as a new contender is beginning to emerge from the pack. Toutiao, the Chinese based social media giant, acquired the
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Instagram Stories Can Now Be Boosted/Promoted

Dustin Hawley
You may already be using Instagram Stories to promote sales or build a relationship with your followers on Instagram, but Stories has much more potential than that…and the company is optimizing its featu
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Facebook User Base Is Declining In Europe: Is North America Next?

Dustin Hawley
The hits just keep coming for Facebook, and those hits are taking shape in the form of user decline. Facebook’s user base has decreased in Europe, the company reported on October 30th, after their thi
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Will Smith Dominates Social Media, And For Good Reason

Dustin Hawley
Will Smith has been a Hollywood icon for the better part of two decades. The rapper turned actor was first known for his music, breaking through in 1988 with the hit single ‘Parents Just Don’t Un
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LinkedIn Modified Its Algorithm To Produce More Engagement For Users

Dustin Hawley
LinkedIn has been growing its namesake and user base substantially over the past two years. Business professionals and self-promotional entrepreneurs have been at the forefront of a new frontier in social me
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Oculus Co-Founder Out As The Mass Exodus At Facebook Continues

Dustin Hawley
Facebook is saturating the news headlines this week. With a number of new or updated feature rollouts like the introduction of testing ad breaks courtesy of Facebook for Creators, another announcement is she
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Viral Nation Feasted With PUBG Mobile at the 2018 E3 Conference

Dustin Hawley
It’s late June of this year, 2018. The building is buzzing. Gamers in their cosplay costumes raced by to be first in line for an all-immersive VR experience. Groups of friends caravanned from section t
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Facebook Is Testing Ad Breaks In More Videos

Dustin Hawley
Everyone’s favorite social network, Facebook, announced earlier this week that it has started testing ad breaks (ads that interrupt on-demand video content).  The social media company will be using a
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How Social Media Has Changed How We Follow Criminal Cases

Dustin Hawley
We live in a time where everything is accessible. Instantly. Whether through our phone, our laptop, tablet, even our smart TV’s. Boundless information is at your fingertips. Almost any product or item
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