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Influencer Marketing Goes Mainstream

Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes i
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How Influencers Are Affecting Brand Accountability

As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental soc
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How Influencers Are Being Recruited To Promote The COVID-19 Vaccine

The COVID-19 vaccination drive is set to become one of the most extensive public education and awareness campaigns in recent US history. What’s different this time around? Amid an unprecedented rise in fak
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Reshaping the Customer Journey in 2021

It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they mu
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Millions Await Sasha Obama On TikTok…If She Wants It

Could you become an influencer overnight? Sasha Obama sure could if she wanted to. After a video of Sasha in her friend’s TikTok went viral, marketers are speculating about the could-be influencer’s next
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Viral Nation Details Effects of CDL Championship Co-Streaming Campaign

The $200 billion videogame industry is an increasingly crowded space today. Established battle royale titles like Fortnite and PUBG generate billions every year, with hundreds of millions of users. It can be
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The Current State Of Influencer Content Rights And What The Future Holds

The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content
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Move Over, Kardashians: TikTok Families Are the New Reality TV Families

Back in 2007, Keeping Up with the Kardashians essentially created a new influencer niche all by itself: the influencer family. The show, which ran for over a decade, catapulted reality TV’s First Family to
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How You Can Use Influencers For Your Brand’s Black Friday Promotions

It goes without saying that 2020 has been a year filled with challenges. But challenges present an opportunity for innovation, and we’ve seen a bevy of them since the onset of the Coronavirus pandemic. And
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How Influencers And Social Media Helped Shape The 2020 Presidential Election

As we touched on a few weeks back, Democratic hopefuls were using paid influencer marketing strategies to gain traction during the early stages of the election cycle. One such example is the Michael Bloomber
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From “Dreams” To Reality: How TikTok And Social Media Revitalized A Classic Record

Renewed attention from a viral TikTok video has catapulted a song that was released over 40 years ago into the spotlight once again. Fleetwood Mac’s “Dreams” entered the Top 10 on Billboard
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Things For Marketers To Think About Heading Into Holiday Season

Who’s ready for the holidays? In the midst of rising COVID-19 cases that are creating concern for both citizens and health officials alike, 2020 is proving to be a difficult year. And for some individu
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