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Joining The Club: How Brands Can Leverage Social Media’s Hottest New App

Clubhouse has taken social media by storm. It is a platform where users can host live, audio-only chat rooms and have real-time conversations with select members on various topics. Unlike other social media
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Blog, Social Media,

15 Best People to Follow on Twitter: A Guide for 2021

**Originally published February 3rd, 2020. Updated April 7th, 2021** Twitter is one platform with all kinds of content – Politics, social commentary, comedy, and sometimes controversy. With so many of
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LinkedIn’s New Worksheets Help Marketers Optimize Their On-Platform Ad Campaigns

LinkedIn has been steadily growing its presence in social media circles. With its unique business networking approach, LinkedIn is perfectly poised to capture a good share of the B2B marketing space here in
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Pinterest Launches Influencer Monetization

Founded in 2010, Pinterest is a US-based social media platform where users can share their pictures or blog posts on their accounts with other users. Pinterest “boards” act as a database where im
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How To Become A Brand Ambassador On Instagram In 2021

**Originally published January 27th, 2020. Updated March 31st, 2021** You’ve seen them. We all have. The guys and girls all over Instagram, promoting everything from protein powder, teeth-whitening systems
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Goodbye Newspaper, Hello Influencers: People Are Increasingly Turning To Online Creators For News & Opinions

With the rise of online news sites and blogs, television news is fighting an uphill battle to attract new viewers. More than 60% of Americans find TV content biased, which explains the loss of interest in te
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How to Measure Your Social Media Conversion Rate in 2021

**Originally published January 20th, 2020. Updated March 26th, 2021** The past year has been a tough time for most businesses due to COVID-19. If your brand is struggling to achieve a sustainable ROI and you
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How to Promote Your App With Influencers in 2021

**Originally published January 22nd, 2020. Updated March 25th, 2021.** Here in 2021, people use apps for everything. According to the State of Mobile 2021 report by App Annie, people around the world downloa
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The Influencer Marketing Trends That Will Dominate 2021

**Originally published January 1st, 2020. Updated March 24th, 2021.** Influencer marketing has experienced exponential growth over the past few years. Once viewed as an experimental channel, it has since evo
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The Power Of Micro-Influencers In 2021

**Originally published January 2nd, 2020. Updated March 23rd, 2021** Many people, when they envision a social media influencer likely picture people with flawless Instagram aesthetics, millions of followers,
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Clubhouse Is Social Media’s Hottest New App: Here’s Why Brands Should Care

Social media is abuzz with the tales of a new wonder kid, well, a new social media platform, so to speak. If you are moderately active on your social media accounts, the chatter is hard to miss. Clubhouse la
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Blog, Instagram,

The Top 10 Fashion Influencers to Watch Out for in 2021

**Originally published February 5th, 2020. Updated March 19th, 2021.** Fashion influencers have been the avant-garde leaders at the forefront of the social revolution that has been taking place on Instagram
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