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What Does an Influencer Marketing Agency Do?

Unless you have been living under a rock for the past few years, you are probably keenly aware of the substantial growth seen in the influencer marketing industry. It goes without saying that business is boo
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10 Frequently Asked Questions on Influencer Marketing

Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in
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Will The Future Of Influencer Marketing Be Built On…A $500 Celebrity Endorsement?

Is the future of influencer marketing as we know it built on the foundation of a $500 celebrity endorsement? Sounds crazy, right? But before you discount the idea, you should know that there’s a company th
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What is Relationship Marketing and How Can It Benefit Your Business?

Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looki
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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing
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Influence vs Popularity

When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are
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Drive Higher Engagement on YouTube With Trueview Ads

As is true with many organizations, direct conversions may be the ultimate goal of your brand’s paid advertising. But generating both brand awareness and engagement through channels like YouTube is sti
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Top Non-Binary & Gender-Neutral Influencers To Follow Now

As is the case in real life, the world of social media is far more diverse than many of us can even fathom. There is seemingly something for everyone on social media, with an endless stream of creators who p
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TikTok Teens Vow To Keep Trolling Donald Trump’s Campaign Events As He Abandons Online Sign-Ups

On July 8th, the Trump campaign chose to abandon online sign-ups to his next rally in Arizona following relentless spam of fake entries from teenage trolls on TikTok. The campaign removed the online form for
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Best Accounts to Follow for Meal Prep

For many of us, a new year brings about new resolutions. For some, this may entail taking a risk and leaping headfirst into a new venture. For others, it can be as simple as creating a resolution to eat bett
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