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12 Video Game Trends That Are Happening in 2019

**Originally Published April 3rd, 2019, Updated October 11th, 2019** From consoles to cell phones, everyone seems to play them at some time or another. Gaming is huge, that goes without saying. Some even mak
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6 Reasons Why Brands Should Switch to Instagram Business Accounts

Instagram is one of the most used and most popular apps in the world, and the platform is always introducing new features to enhance the user experience. One of those enhancements came in the form of Busines
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How To Nail Your 2019 Influencer Marketing Strategy

**Originally Published January 28th, 2019, Updated October 9th, 2019** Influencer marketing has evolved substantially over the past few years. And it’s expected that by 2020, the global spend on influe
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5 Marketing Tactics From The Video Game Industry You Can Implement For Your Business

If you are a gaming company, the idea of developing and launching your own game is likely a dream come true. But with an almost endless slew of games on the market and such fierce competition, the aspiration
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Here’s Why Video is the Future of Content Marketing

As the world continues to change at a blistering pace, the digital landscape has also rapidly shifted over the past decade. Most people have switched from their desktop to their laptops, from mobile phones a
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How to Gain Followers on Instagram: 10 Effective Tips to Grow Your Brand Awareness

With over a billion monthly users, a complex algorithm, and an abundance of creative brands on the platform, Instagram is an ultra-competitive place for those who wish to build their account and grow their
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Esports Growth Statistics

We have seen tremendous growth over the years both in terms of viewership and revenue in the eSports industry. Brands – who have begun to see the potential of reaching a large, engaged audience –
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15 Mobile Gaming Statistics for Marketing Managers

It almost goes without saying, but we’ve come a long way since the days of playing ‘Snake’ on our Nokia phones. While mobile games still suffer some limitations in comparison to console and PC
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15 Twitch Statistics for Influencer Marketing Managers

Being one of the more specialized networks, the average person has likely never heard of Twitch. However, if you are an avid gamer, Twitch is huge, and a mecca of sorts for all things gaming and live-streami
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The Growth of Brand Influencer Partnerships

Just a few years ago, bloggers were the ones who ruled the roost when it came to brand promotions. The concept of “influencer marketing” as a strategy was both unproven and widely misunderstood.
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15 TikTok Statistics for Influencer Marketing Managers

TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. What some see as simply ano
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What Doesnt Work in Influencer Marketing

With the ever-changing nature of social media in full effect, brands are now embracing influencer marketing as the latest and greatest digital marketing tactic. Influencer marketing is essentially a form
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