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15 Mobile Gaming Statistics for Marketing Managers

It almost goes without saying, but we’ve come a long way since the days of playing ‘Snake’ on our Nokia phones. While mobile games still suffer some limitations in comparison to console and PC
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15 Twitch Statistics for Influencer Marketing Managers

Being one of the more specialized networks, the average person has likely never heard of Twitch. However, if you are an avid gamer, Twitch is huge, and a mecca of sorts for all things gaming and live-streami
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The Growth of Brand Influencer Partnerships

Just a few years ago, bloggers were the ones who ruled the roost when it came to brand promotions. The concept of “influencer marketing” as a strategy was both unproven and widely misunderstood.
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15 TikTok Statistics for Influencer Marketing Managers

TikTok has been surging in popularity, recently surpassing platforms like Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. What some see as simply ano
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What Doesnt Work in Influencer Marketing

With the ever-changing nature of social media in full effect, brands are now embracing influencer marketing as the latest and greatest digital marketing tactic. Influencer marketing is essentially a form
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What Works in Influencer Marketing in 2019

Our lifestyles have evolved dramatically over the past decade, both in terms of culture and advances in technology. This evolution has also spilled over into marketing in the modern world. Advertising method
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10 Powerhouse Influencer Marketing Niches

The word “niche” has several definitions, depending of course on the context. As it pertains to the marketing world, it’s a specialized segment of the market for a particular kind of product
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The Difference Between B2B and B2C Influencers

Influencer marketing has come a long way, but the industry has endured more than a fair share of trials and tribulations. The disastrous Fyre Festival — and its accompanying documentaries released on Hul
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Selecting a Influencer Agency, Platform or Database, Which is Best?

For brands looking to evaluate new marketing channels, a huge question on the minds of marketers today is “Should I use an Influencer Marketing agency? Or do I go with an influencer marketing platform
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Mixer: Microsoft’s New Livestreaming Platform

The gaming world was recently shaken up as Mixer, the newest streaming platform to hit the market, has been receiving extensive coverage the past few days after Tyler Blevins, aka “Ninja” signed an exclu
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The Pros and Cons of Using Nano Influencers

Last year in 2018, we saw the trends of influencer marketing shift away from large, celebrity status followings, toward more relatable influencers with smaller audiences known as “micro-influencersR
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The 5 Types of Influencers Every CMO Should Know

Influencers have all but taken over social media, and an effective influencer marketing campaign can do many things when it comes to growing your brand. Successful campaigns that drive engagements, conversi
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