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15 Best People To Follow on TikTok: A Guide for 2020

For those who remember Vine, the platform left an open wound in the fabric of millennial society when it finally came to an unceremonious end nearly 3 years ago. But fast-forward to today, and there is a pla
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The Value of B2B Influencers and 5 Brands That Capitalized On Them

Instagram influencer marketing is expected to hit $8 billion in spend by 2020. The best part? The rapid growth trajectory of influencer marketing is not limited to consumer brands. B2B brands far and wide
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15 Best People To Follow on LinkedIn: A Guide for 2020

Those who have been following the rise of LinkedIn over the past couple years have recognized it’s more than just savvy job seekers looking for their next career opportunity. In fact, LinkedIn’s use
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How to Measure Social Media Influence

**Originally published January 15th, 2019, updated November 14th, 2019** So let’s ask ourselves the question ‘What is social media influence?’ Back in the stone age of the world wide web, i
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The Rise of A.I. Influencers and What To Expect in 2020

For those who haven’t had the opportunity to familiarize yourself with one of the internet’s growing stars, meet Lil Miquela. Much like many of today’s social media influencers, Miquela po
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5 Common Mistakes Brands Make With Influencer Marketing

Influencer marketing may be a fairly new discipline in the marketing world, but what makes it unlike other media platforms is that its effectiveness is rooted in collaboration. Combining an opinionated perso
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The Complete Guide to Instagram Image Sizes

Whether you are a casual user or an avid creator, there are so many cool ways you can post your photos and videos on Instagram. Everything from portraits to landscape shots, square photo options, and even In
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5 Black Friday Marketing Statistics That Will Blow Your Mind

Once viewed as the unofficial ‘start’ of the holiday sales period, Black Friday has downshifted in terms of importance over recent years. As the business landscape shifts and leans more and more heavily
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LinkedIn Launches Event Hub Feature For In Person Networking Events

In what could be considered an ironic twist, the platform that took professional networking online now wants to help people network in person again. Following an announcement that it was actively developing
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Social Media Reach Vs. Impressions: What’s the Difference Between the Two?

So let’s say your business is working toward improving its brand awareness. Is your marketing team doing everything in their power to grow and influence your audience on social media? Whether your team
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Elite Dating Apps: Should Brands be Paying More Attention?

It’s estimated that about 1.6 billion swipes are made on the Tinder every single day, with approximately 26 million of them resulting in matches. About one million of those matches progress into an act
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Why Brands Should’t Buy Instagram Followers and How To Earn a Following the Right Way

You have probably all seen these types of ads: “As low as $4 for 500 Followers | 100% Real Instagram Followers‎” or “Buy Instagram Followers | Genuine Followers Fast.” If you’re a business strugg
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