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Finance Influencers Seeing Their Stock Rise In The Digital Marketing Space

The COVID-19 pandemic has had a massive impact on the lives of nearly every living person on this planet. Aside from the toll it has taken on the health and wellbeing of citizens around the world, it has als
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Why Traditional Brands Are Using Gaming Platforms to Reach Non-Traditional Market Segments

2020 was an absolute rollercoaster ride. With COVID-19 ravaging the globe for nearly a full calendar year now, people all across the world have been trying to adapt to the new normal. Back when government of
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Twitter Added Frequency Capping To All Ad Campaigns, Providing More Control Options For Marketers

Twitter’s new frequency capping option is set to empower marketers by giving them substantially more control over when and how often individual leads are exposed to ads.  Why does this matter? How can mar
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Snapchat Is Working On New Bitmoji & AR integrations In Preparation For The Next Big eCommerce Shift

Social media platforms are always on the lookout for new avenues to generate revenue. In 2021, eCommerce looks to be the way to go. Both Instagram and Facebook have been toying with eCommerce integrations fo
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How Brand Activism Is Changing The Digital Marketing Space In 2021

During the last few years, especially 2020, there has been an emerging trend among brands – a focus on inclusivity, authenticity, and accountability. The Black Lives Movement was the beginning of a new
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How Social Media Is Becoming A Bigger Echo Chamber For Reinforcing Thoughts And Beliefs

You can love it or hate it, but you simply can’t ignore it: social media is here to stay. Over the past few years, social platforms like Facebook and Twitter have transformed the way in which people access
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A.I. Continues To Go Mainstream As Virtual Influencer Stars in IKEA Commercial

Influencer marketing isn’t “new” anymore. In fact, it’s an increasingly important part of social media budgets. Millions of real (human) influencers across the world are leveraging this growth and co
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Mobile Gaming Saw Explosive Growth in 2020 – Here’s How Brands Can Capitalize On That Growth in 2021 and Beyond

Since their popularization in the 1970s, video games have relentlessly pushed the boundaries of technology. From flippers and arcades to computers, consoles, and now even smartphones, video games have evolve
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International Influencer Marketing: How To Find Success in Emerging Markets

As if we haven’t emphasized it enough, influencer marketing isn’t some fad – it’s big business, and more notably, it’s an industry that is only continuing to grow. According to
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Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of
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Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come in
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Why Influencers Are The Future of VR and AR Marketing

If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancem
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