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Instagram Launches New Reels Feature For Creators

Instagram is attempting to make a power move that it hopes can lure creators away from the popular app by rolling out a direct competitor; a new feature it calls Reels.  The feature launched on both iOS and
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Using TikTok to Promote Your Business in 2020: 5 Tips

What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social
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10 Frequently Asked Questions on Influencer Marketing

Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in
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What is Relationship Marketing and How Can It Benefit Your Business?

Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looki
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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing
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How to Perform an Influencer Audit in 2020

Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurne
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Influence vs Popularity

When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are
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Drive Higher Engagement on YouTube With Trueview Ads

As is true with many organizations, direct conversions may be the ultimate goal of your brand’s paid advertising. But generating both brand awareness and engagement through channels like YouTube is sti
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Top Non-Binary & Gender-Neutral Influencers To Follow Now

As is the case in real life, the world of social media is far more diverse than many of us can even fathom. There is seemingly something for everyone on social media, with an endless stream of creators who p
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Best Accounts to Follow for Meal Prep

For many of us, a new year brings about new resolutions. For some, this may entail taking a risk and leaping headfirst into a new venture. For others, it can be as simple as creating a resolution to eat bett
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