News + Insights

DRAG
Featured

Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of influencer marketing to not only maintain relevancy but also put themselves in front of their audience, even during these difficult […]

View post
Featured

Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come into play. Brands can leverage partnering with established influencers in their industries to increase brand awareness and accomplish other crucial business objectives. Digital […]

View post
Featured

Why Influencers Are The Future of VR and AR Marketing

If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancements beyond our wildest expectations, it has been a crazy past few years, to say the least. But one of […]

View post
Featured

Influencer Marketing Goes Mainstream

Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes in the waters of influencer advertising – and to great success. Household brands including Apple, Facebook, and Anheuser-Busch have turned to Viral Nation over […]

View post
Featured

How Influencers Are Affecting Brand Accountability

As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental social change. Life as we know it has been massively disrupted and many of these disruptions have fundamentally altered […]

View post
Featured

Reshaping the Customer Journey in 2021

It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they must change their view of the buying, selling, and servicing cycles. Brands should do away with viewing these processes as a set […]

View post
Featured

The Current State Of Influencer Content Rights And What The Future Holds

The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content and sharing the resulting images further than ever before, usage rights are becoming some of the most hotly negotiated aspects […]

View post
Featured

How You Can Use Influencers For Your Brand’s Black Friday Promotions

It goes without saying that 2020 has been a year filled with challenges. But challenges present an opportunity for innovation, and we’ve seen a bevy of them since the onset of the Coronavirus pandemic. And though Black Friday has continued to evolve over the years, it’s going to look much different than anyone could have […]

View post
Featured

How Influencers And Social Media Helped Shape The 2020 Presidential Election

As we touched on a few weeks back, Democratic hopefuls were using paid influencer marketing strategies to gain traction during the early stages of the election cycle. One such example is the Michael Bloomberg campaign, which partnered with influencer meme accounts like @Tank.Sinatra and @KaleSalad to increase awareness. At the time, agency execs told media […]

View post
Featured

From “Dreams” To Reality: How TikTok And Social Media Revitalized A Classic Record

Renewed attention from a viral TikTok video has catapulted a song that was released over 40 years ago into the spotlight once again. Fleetwood Mac’s “Dreams” entered the Top 10 on Billboard’s streaming songs chart last month, and it’s all thanks to a skateboarding TikToker sipping on a bottle of Cran-Raspberry juice. It all started […]

View post
Featured

Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of influencer marketing to not only maintain relevancy but also put themselves in front of their audience, even during these difficult […]

View post

NEWS

VIRAL VIEWS

PRESS

Post link
Blog

Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

Dustin Hawley | Saturday January 01, 2021
The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of
Read post
Post link
Blog

Leveraging B2B Influencers in the Age Of Work From Home

Dustin Hawley | Friday January 01, 2021
Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come in
Read post
Post link
Blog

Why Influencers Are The Future of VR and AR Marketing

Dustin Hawley | Friday January 01, 2021
If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancem
Read post
Post link
Blog

Influencer Marketing Goes Mainstream

Dustin Hawley | Saturday December 12, 2020
Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes i
Read post
Post link
Blog

How Influencers Are Affecting Brand Accountability

Dustin Hawley | Friday December 12, 2020
As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental soc
Read post
Post link
Blog

Reshaping the Customer Journey in 2021

Dustin Hawley | Saturday December 12, 2020
It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they mu
Read post
Post link
Blog

The Current State Of Influencer Content Rights And What The Future Holds

Dustin Hawley | Friday November 11, 2020
The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content
Read post
Post link
Blog

How You Can Use Influencers For Your Brand’s Black Friday Promotions

Dustin Hawley | Friday November 11, 2020
It goes without saying that 2020 has been a year filled with challenges. But challenges present an opportunity for innovation, and we’ve seen a bevy of them since the onset of the Coronavirus pandemic. And
Read post
Post link
Blog

How Influencers And Social Media Helped Shape The 2020 Presidential Election

Dustin Hawley | Friday November 11, 2020
As we touched on a few weeks back, Democratic hopefuls were using paid influencer marketing strategies to gain traction during the early stages of the election cycle. One such example is the Michael Bloomber
Read post
Post link
Blog

From “Dreams” To Reality: How TikTok And Social Media Revitalized A Classic Record

Dustin Hawley | Friday November 11, 2020
Renewed attention from a viral TikTok video has catapulted a song that was released over 40 years ago into the spotlight once again. Fleetwood Mac’s “Dreams” entered the Top 10 on Billboard
Read post
Post link
Blog

Things For Marketers To Think About Heading Into Holiday Season

Dustin Hawley | Friday October 10, 2020
Who’s ready for the holidays? In the midst of rising COVID-19 cases that are creating concern for both citizens and health officials alike, 2020 is proving to be a difficult year. And for some individu
Read post
Post link
Blog

The New “Normal” in Social: How The Coronavirus Pandemic Has Changed The Social Media Landscape

Dustin Hawley | Friday October 10, 2020
Life in 2020 is a life lived online. Many of us are stuck at home as a result of the ongoing coronavirus pandemic, and with movie theaters closed and no restaurants doing indoor seating in many places, Ameri
Read post
1 2 3 4 5 … 28