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Looking Back At The Influencer Space & COVID-19: Brand Takeaways For Marketing During The Pandemic

The marketing world has changed. Better yet, the world has changed. With the COVID-19 pandemic disrupting our lives for the better part of a calendar year, brands around the globe have harnessed the power of
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Leveraging B2B Influencers in the Age Of Work From Home

Breaking through the noise in a highly competitive market is crucial in converting your target audience into customers. While this is undoubtedly a complex endeavor, this is where the B2B influencers come in
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Why Influencers Are The Future of VR and AR Marketing

If you stop to think about all that has occurred within the past few years, your brain is likely inundated with a barrage of flashing images. From social unrest to a global pandemic to technological advancem
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Influencer Marketing Goes Mainstream

Influencer marketing has been working its way into the marketing practices of major corporations for years. Everyone from Coca-Cola and Nike to Mike Bloomberg’s meme squad has been dipping their toes i
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How Influencers Are Affecting Brand Accountability

As if we haven’t stressed it enough, 2020 has been a crazy year. Aside from a global pandemic that is pushing everyone to their breaking point, this year has also brought about an era of monumental soc
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Reshaping the Customer Journey in 2021

It’s been a tumultuous year on many fronts, and as 2020 comes to a close, organizations remain hyper-focused on both supporting and embracing their customer experience. But in order to do this, they mu
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The Current State Of Influencer Content Rights And What The Future Holds

The discussion of content rights as it pertains to both the owner and creator (when not one and the same) is a murky subject. When you take into consideration that brands are commissioning influencer content
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How You Can Use Influencers For Your Brand’s Black Friday Promotions

It goes without saying that 2020 has been a year filled with challenges. But challenges present an opportunity for innovation, and we’ve seen a bevy of them since the onset of the Coronavirus pandemic. And
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How Influencers And Social Media Helped Shape The 2020 Presidential Election

As we touched on a few weeks back, Democratic hopefuls were using paid influencer marketing strategies to gain traction during the early stages of the election cycle. One such example is the Michael Bloomber
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From “Dreams” To Reality: How TikTok And Social Media Revitalized A Classic Record

Renewed attention from a viral TikTok video has catapulted a song that was released over 40 years ago into the spotlight once again. Fleetwood Mac’s “Dreams” entered the Top 10 on Billboard
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Things For Marketers To Think About Heading Into Holiday Season

Who’s ready for the holidays? In the midst of rising COVID-19 cases that are creating concern for both citizens and health officials alike, 2020 is proving to be a difficult year. And for some individu
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The New “Normal” in Social: How The Coronavirus Pandemic Has Changed The Social Media Landscape

Life in 2020 is a life lived online. Many of us are stuck at home as a result of the ongoing coronavirus pandemic, and with movie theaters closed and no restaurants doing indoor seating in many places, Ameri
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