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Facebook Recently Announced New Tools for SMBs, Including Video Calls And Expansions To Appointment Bookings

With much of the madness caused by the pandemic now behind us, small businesses across the country are eager to capitalize on the holiday rush, with spending patterns and customer behaviors once again approa
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Instagram Adds New Data Analytics For Marketers

Instagram is quickly turning into a platform of choice for digital marketers, thanks to a solid base of influencers, great content quality, and one of the largest userbases of any social platform. In 2021, t
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Despite Growing Rumors, PayPal Rejects Reports Of Potential Pinterest Acquisition 

In 2020, it seems like no one is impervious to rumors. The most recent round of tech gossip is about PayPal and how they were to acquire Pinterest.  Reuters and other media reported on the deal when sources
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In Australia, Parental Consent May Become Required For Minors On Social Media 

It seems like every week, the news has reported on social platforms and the damages they can likely cause if they are acting in bad faith. With the emerging criticism with recent whistleblower documents that
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5 Ways To Build Your Business On Pinterest

Pinterest for business is a relatively new concept. But it is undoubtedly one that provides some solid ROI if executed correctly. If you haven’t started Pinterest for business yet, it is time to do so.
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How To Grow Your Brand On Pinterest

Pinterest accounts for 25% of retail referral traffic, and it drives about four times more revenue per click than platforms like Twitter. Pinterest has emerged as a powerful tool for advertisers as it is a c
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How To Advertise On Pinterest In 2021

Pinterest has significantly grown in popularity since its launch in 2009. It has a reported user base of over 478 million active users monthly with a growth rate of 76% year-on-year rise. The platform has wo
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Twitter Accepting Applications For Professional Profiles

Twitter has opened up professional profiles for all users after trialing the feature with a select group of brands, making the process available to everyone.  Professional profiles essentially give brands a
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Clubhouse Adds New Features, Including Search, Replays, And Spatial Audio For Android Users

Clubhouse recently announced the introduction of four new features to its platform: Clips, Replay, Universal Search, and spatial audio for Android. Spatial audio was introduced for iOS in August, and now the
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Welcome To The Club: TikTok Reaches 1 Billion Active Users

TikTok has continued to impress and has achieved a new milestone, reaching one billion monthly active users. The growth has occurred despite the platform’s considerable challenges.  The Story of TikTo
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Is Facebook Really ‘Operating In The Shadows’? Whistleblower Peels Back The Layers Of The Social Platform’s Inner Workings

October so far has not been great for Facebook. The latest in the regulatory tussle that the company is embroiled in stems from internal documents and a whistleblower. A day after the historic outage, France
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TikTok Announces New Creative Tools To Strengthen Collaborations With Brands & Creators 

During their 2021 TikTok World event in late September, TikTok presented a series of tools for marketers, influencers, and brands to make the most of the social media platform.  We have discussed why platfo
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