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Influencers And The Election: How Online Creators Are Influencing The Polls

When you think about the 2020 Presidential election, you likely aren’t thinking about influencers. But low and behold, the two go together more than you many would know. In fact, during the early stages of the election cycle, Democratic hopefuls were using paid influencer marketing strategies to gain traction. For instance, the Michael Bloomberg campaign […]

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Featured

Influencer Marketing 101

Marketing has always been about people; about influence. That’s never been truer than it is today. We could give you the hard facts: Only 1 percent of millennials actually trust mainstream advertising. However, nearly half rely on trusted influencers to make purchase decisions. Over two-thirds of U.S. marketers plan to increase their influencer marketing budget […]

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The New “Normal”: How COVID-19 Has Impacted Consumer Behaviors And Our Everyday Lives

It’s been a year filled with trials and tribulations, and the COVID-19 pandemic has wreaked havoc on nearly every corner of the globe. The subsequent lockdowns and social distancing mandates have disrupted our every day lives to an extent few could have imagined. And with that, consumer habits have also undergone substantial changes. Much in […]

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15 Business Influencers To Help You Grow Your Brand in 2020

This year has brought about many challenges, including a slew of trials and tribulations due to the onset of the Coronavirus pandemic. Now more than ever, launching a successful startup takes an exorbitant amount of time, work, and dedication. And in light of the economic setbacks the majority of companies are experiencing in the wake […]

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The Two CEO’s Who Changed Marketing

Six years, four global offices, over one hundred plus Viral employees and over five thousand campaigns, with zero investors, and one, big #VIRALFAMILY. Joe Gagliese and Mat Micheli co-founded Viral Nation together in 2014, starting out by representing athletes and helping them monetize their social media accounts. The two university classmates decided to combine their […]

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Black Creators Discuss Social Injustice and The Power Social Media Holds

Black Lives Matter is an organization founded in 2013 by Alicia Garza, Patrisse Cullors, and Opal Tometi. The hashtag Black Lives Matter was created as a means to communicate their message on a global scale. The main mission of the Black Lives Matter movement is to increase awareness surrounding Black communities around the world.  Viral […]

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Viral Nation Releases InfluSoft, A First-of-Its-Kind Influencer Software

We get it; there are seemingly a million different influencer marketing platforms popping up by the day. Some have a simple UI that attracts the novice marketers with its ease of use, and others that are robust with elaborate tools and reporting capabilities. But one common trend with influencer platforms is that they are often […]

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Discussing The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Conversion, Retention, and Brand Awareness

E-Commerce Fastlane sat down with Joe Gagliese, the co-founder of the award-winning influencer marketing agency Viral Nation. Gagliese discusses one of the hottest topics in eCommerce at the moment; Influencer Marketing. We will dive into specific strategies and tactics, but most importantly, what you as a Shopify store owner should consider if you are looking […]

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Instagram Launches New Reels Feature For Creators

Instagram is attempting to make a power move that it hopes can lure creators away from the popular app by rolling out a direct competitor; a new feature it calls Reels.  The feature launched on both iOS and Android in more than 50 countries yesterday, including the U.S., Japan, UK, and Australia. Reels is incredibly […]

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Featured

Advertiser Interest Cools As TikTok Drama Escalates

Just when advertisers were starting to pay close attention to TikTok, a global pandemic wreaks havoc on the world and leaves brands thinking twice about investing in the platform. In the midst of the app’s rising popularity amongst U.S. users, marketing budgets have plummeted in the wake of the Coronavirus, particularly for mid- and upper-funnel […]

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Featured

Influencers And The Election: How Online Creators Are Influencing The Polls

When you think about the 2020 Presidential election, you likely aren’t thinking about influencers. But low and behold, the two go together more than you many would know. In fact, during the early stages of the election cycle, Democratic hopefuls were using paid influencer marketing strategies to gain traction. For instance, the Michael Bloomberg campaign […]

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Influencers And The Election: How Online Creators Are Influencing The Polls

Dustin Hawley | Friday October 10, 2020
When you think about the 2020 Presidential election, you likely aren’t thinking about influencers. But low and behold, the two go together more than you many would know. In fact, during the early stage
Read post
Post link
Blog

Influencer Marketing 101

Dustin Hawley | Wednesday October 10, 2020
Marketing has always been about people; about influence. That’s never been truer than it is today. We could give you the hard facts: Only 1 percent of millennials actually trust mainstream advertising. How
Read post
Post link
Blog

The New “Normal”: How COVID-19 Has Impacted Consumer Behaviors And Our Everyday Lives

Dustin Hawley | Friday October 10, 2020
It’s been a year filled with trials and tribulations, and the COVID-19 pandemic has wreaked havoc on nearly every corner of the globe. The subsequent lockdowns and social distancing mandates have disru
Read post
Post link
Blog

15 Business Influencers To Help You Grow Your Brand in 2020

Dustin Hawley | Tuesday October 10, 2020
This year has brought about many challenges, including a slew of trials and tribulations due to the onset of the Coronavirus pandemic. Now more than ever, launching a successful startup takes an exorbitant a
Read post
Post link
Blog

The Two CEO’s Who Changed Marketing

Dustin Hawley | Friday October 10, 2020
Six years, four global offices, over one hundred plus Viral employees and over five thousand campaigns, with zero investors, and one, big #VIRALFAMILY. Joe Gagliese and Mat Micheli co-founded Viral Nation to
Read post
Post link
Blog

Black Creators Discuss Social Injustice and The Power Social Media Holds

Dustin Hawley | Monday September 09, 2020
Black Lives Matter is an organization founded in 2013 by Alicia Garza, Patrisse Cullors, and Opal Tometi. The hashtag Black Lives Matter was created as a means to communicate their message on a global scale.
Read post
Post link
Press

Viral Nation Releases InfluSoft, A First-of-Its-Kind Influencer Software

Dustin Hawley | Monday September 09, 2020
We get it; there are seemingly a million different influencer marketing platforms popping up by the day. Some have a simple UI that attracts the novice marketers with its ease of use, and others that are rob
Read post
Post link
Press

Discussing The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Conversion, Retention, and Brand Awareness

Dustin Hawley | Friday August 08, 2020
E-Commerce Fastlane sat down with Joe Gagliese, the co-founder of the award-winning influencer marketing agency Viral Nation. Gagliese discusses one of the hottest topics in eCommerce at the moment; Influenc
Read post
Post link
Blog

Instagram Launches New Reels Feature For Creators

Dustin Hawley | Thursday August 08, 2020
Instagram is attempting to make a power move that it hopes can lure creators away from the popular app by rolling out a direct competitor; a new feature it calls Reels.  The feature launched on both iOS and
Read post
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Press

Advertiser Interest Cools As TikTok Drama Escalates

Dustin Hawley | Thursday August 08, 2020
Just when advertisers were starting to pay close attention to TikTok, a global pandemic wreaks havoc on the world and leaves brands thinking twice about investing in the platform. In the midst of the app’s
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Creators Turn To Instagram and YouTube as TikTok’s Future Hangs In Limbo

Dustin Hawley | Thursday August 08, 2020
As TikTok’s future hangs in limbo, TikTok users are ramping up efforts to drive followers to other social media platforms, like Instagram and YouTube. The Trump administration issued an executive order
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Instagram Releases TikTok Copycat ‘Reels’ In The U.S.

Dustin Hawley | Wednesday August 08, 2020
Social media giant Instagram launched Reels on August 5th in the US, a feature that is everything if not a carbon copy of TikTok. The company also released the feature in more than 50 other countries as well
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