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College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time. For the stated goal of maintaining “amateurism,” the NCAA has prohibited college athletes from making money on their celebrity status in their name, image, […]

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“Dancing Queen” Challenge Proves Virality Still Exists

Whether it is the “Dancing Queen” one breath challenge or the piano song, this TikTok phenomenon has proven that “going viral” is still alive and well.   In the past few weeks, the series of “Dancing Queen” challenges going viral on TikTok has demonstrated how content can still own the internet when it’s engaging participants – […]

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5 Ways Influencers Are Cooling Off This Summer

It’s that time of year again; when the temperatures rise and people start looking forward to a little R&R, they also seek refuge from the sweltering summer conditions. As heat advisories are peaking this season, there are a number of common trends we are witnessing on social media. In turn, we have put together a […]

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Best and Worst Summer Influencer Campaigns

Making a career out of influencing is not easy, even if many still believe it is. In the past few years, influencers have become such a force for brands and self-promotion. It became more important to provide regulations and maintain transparency as influencers were, well, influencing.  When influencers are on their A-game, their work can […]

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How Brands Schedule Product Launches For Back To School

For parents and students alike, back-to-school shopping is a huge deal, especially in 2021. As schools open after a lengthy virtual learning phase, this back-to-school season has added glitz to it, and there are, as usual, more complexities for brands to deal with.  US K-12 schools are getting ready to open again in August. A […]

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Why Are So Many Brands Entering The Crowded Audio Space?

As Clubhouse gained steam and opened up to larger audiences, several major brands were already working on their own audio platforms. Twitter has already launched Twitter Spaces, a similar audio-only format. Facebook is also launching Live Audio Rooms, and Spotify has already begun rolling out its audio app, Greenroom.  It can be easy to dismiss […]

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Top Summertime Cocktails To Help You Cool Off In 2021

When it comes to summer cocktails, there are usually a few ingredients you will find in most drinks: citrus, strawberries, rosemary, and mint; and for alcohol, there is prosecco, rum, tequila, and gin. Of course, always add ice, whether it’s cubed, crushed, or slushed. As people are starting to attempt a summer they felt like […]

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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially missing a trick. These days, brand expression is a full sensory experience: that means businesses aren’t just developing visuals; they’re […]

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Featured

Top Product Launches For Back To School 2021

A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a series of precautions that are likely to still exist as a holdover from the pandemic. Computer labs may be closed, no-contact and […]

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Featured

Triller vs. TikTok: What’s The Difference?

Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly in how video editing is done and how music is incorporated into videos. When comparing TikTok and Triller, TikTok […]

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Featured

College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time. For the stated goal of maintaining “amateurism,” the NCAA has prohibited college athletes from making money on their celebrity status in their name, image, […]

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College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

Dustin Hawley
The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time
Read post
Post link
Blog

“Dancing Queen” Challenge Proves Virality Still Exists

Dustin Hawley
Whether it is the “Dancing Queen” one breath challenge or the piano song, this TikTok phenomenon has proven that “going viral” is still alive and well.   In the past few weeks, the series o
Read post
Post link
Blog

5 Ways Influencers Are Cooling Off This Summer

Dustin Hawley
It’s that time of year again; when the temperatures rise and people start looking forward to a little R&R, they also seek refuge from the sweltering summer conditions. As heat advisories are peakin
Read post
Post link
Blog

Best and Worst Summer Influencer Campaigns

Dustin Hawley
Making a career out of influencing is not easy, even if many still believe it is. In the past few years, influencers have become such a force for brands and self-promotion. It became more important to provid
Read post
Post link
Blog

How Brands Schedule Product Launches For Back To School

Dustin Hawley
For parents and students alike, back-to-school shopping is a huge deal, especially in 2021. As schools open after a lengthy virtual learning phase, this back-to-school season has added glitz to it, and there
Read post
Post link
Blog

Why Are So Many Brands Entering The Crowded Audio Space?

Dustin Hawley
As Clubhouse gained steam and opened up to larger audiences, several major brands were already working on their own audio platforms. Twitter has already launched Twitter Spaces, a similar audio-only format.
Read post
Post link
Blog

Top Summertime Cocktails To Help You Cool Off In 2021

Dustin Hawley
When it comes to summer cocktails, there are usually a few ingredients you will find in most drinks: citrus, strawberries, rosemary, and mint; and for alcohol, there is prosecco, rum, tequila, and gin. Of co
Read post
Post link
Blog

The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

Dustin Hawley
**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially m
Read post
Post link
Blog

Top Product Launches For Back To School 2021

Dustin Hawley
A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a ser
Read post
Post link
Blog

Triller vs. TikTok: What’s The Difference?

Dustin Hawley
Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly i
Read post
Post link
Blog

A Talk With Ben And Sion: Influencers With Real Impact

Dustin Hawley
For those of us who are masochists and want to find ways to be jealous of someone’s traveling lifestyle, Sion and Ben (the @theglobetrotterguys) are perfect examples. This couple is adventurous, exuberant,
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Why Are So Many Celebs Creating Tequila Brands?

Dustin Hawley
Quite frankly, we live in a world that, as a result of the COVID-19, would tempt anyone to want a drink. With the pandemic still lingering but a sense of normalcy on the horizon, business is following suit.
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