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Watch Out – TikTok Surpasses YouTube In Average Watch Time

We think that it is now safe to say that most of us saw this coming – the inevitable platform arm-wrestling over viewer dedication.     It is apt to wonder if people have allegiances to social medi
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Top YouTube Vloggers Who Are Killing The Game

**Originally published June 5th, 2019. Updated September 16th, 2021** With the ever-growing popularity of YouTube channels – and ‘YouTubers’, as they are affectionately known – it’s
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TikTok Is Experimenting With ‘Effects Studio’, Its Own AR Development Platform 

TikTok has been the talk of social media since 2020. While the platform began as a music and dance video app for young adults, it has proliferated thanks to the presence of plenty of adults, brands, and busi
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Anthony Hopkins Starring In The First Feature Film To Premiere As An NFT

NFTs are currently one of the hottest trending topics in the digital world. For the uninitiated, it may seem quite absurd that a grey pixel would be sold by Sotheby’s for $1.36 million, but such is the wor
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Snapchat Introduces New ‘Trends’ Tool To Help Creators Identify Popular Snaps

Snapchat has launched a new data tool to help creators identify popular Snaps and trending topics on its platform.  The company introduced Snapchat Trends, which spotlights the most popular keywords shared
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Twitter Begins Offering “Ticketed Spaces” To Select Users

Social platforms opening up more options for content creators have been a continuing trend in recent months. After the announcement of Super Follows, Twitter has now opened up ticketed Spaces, a way for crea
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Martech: A New Way Of Doing Data

Those of us in the marketing technology space are aware of the power of automation when it comes to marketing. It has helped brands do the heavy-lifting in terms of decision-making and collecting and analyzi
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Artificial Intelligence And Social Media: Why You Should Keep An Eye On It

For the tech-savvy, nothing excites them more than going down endless new rabbit holes – and artificial intelligence is a highly compelling one. AI is changing our lives in many ways, and perhaps the m
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Instagram Introduces Ads Within Its Shop Tab Platform 

Instagram began testing ads in its Instagram Shop in early August, and the initial US-based partners in the test run included Away, Fenty Beauty, and Clare paint. Instagram and the test companies were appare
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Clubhouse Adds Spatial Audio, Aiming to Stay Ahead of the Curve

Laying the groundwork for other social platforms to follow, Clubhouse continues to stay relevant in the audio app race by attracting more users now that they have moved out of Beta.  Riding on the momentum
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Viral Nation, Leading Influencer Marketing Firm, Launches Sports Marketing Division, Partnering with Collegiate Celebrity Athletes and NFL, NBA Advisors   

VN Sports to Cultivate Athlete-Influencers on the high school and collegiate levels, disrupting the brand partnership industry Advisor to the Chairman of the Toronto Blue Jays, Roger Rai, says “Viral N
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LinkedIn Acquires Tutorial App Jumprope As It Continues To Expand Options For Creator Monetization 

Social media platforms of all kinds recognize the growing demand for sound and video tools. So it is no surprise that we are witnessing a series of launches and improvements from virtually every social platf
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