# Viral Nation > Viral Nation is a global social-first marketing company that gives enterprise brands an end-to-end operating model for creator marketing, social media, and social commerce. Founded in 2014 by Joe Gagliese and Mat Micheli as one of the first influencer talent agencies, it now spans strategy, creator activation, social creative, paid social, community management, experiential, commerce, and measurement — all connected by its proprietary AI layer, SocialAI. Viral Nation Inc. serves two audiences: enterprise brands (full-service social marketing) and content creators (talent representation and monetization). Its three technology pillars are SocialAI (the intelligence layer, trained on 20+ years of campaign data — 421+ years of video processed, 110M+ posts analyzed, 50K+ creator payment records, 1M+ posts processed daily), CreatorOS (the operating platform for campaign management, creator discovery, and activation, launched 2020), and VN Secure (the brand-safety and governance layer using patented video analysis and OCR at scale). Clients include Amazon, Google, Samsung, Walmart, Uber, e.l.f. Cosmetics, MGM Resorts International, Clorox, Campbell's, Jack Daniel's, Kimberly-Clark, Huggies, The Cheesecake Factory, Cuisinart, Conair, ResMed, Rocket Money, Zillow, and Tencent. A complete index of every page on this site, including all 218 blog posts, 58 press releases, and 118 influencer lists with last-modified dates, is available at https://www.viralnation.com/llms-full.txt ## Core pages - [Homepage](https://www.viralnation.com/): Overview of the connected operating model — how strategy, creators, creative, paid, commerce, community, measurement, and brand safety work as one system. - [About Us / Our Story](https://www.viralnation.com/about-us): Company history from 2014 to present, landmark moments, mission, and full executive, senior, and board leadership rosters. - [Why Viral Nation](https://www.viralnation.com/why-viral-nation): The case for a single accountable partner versus fragmented agencies, platforms, commerce tools, and measurement vendors. - [Services Overview](https://www.viralnation.com/services): All nine service lines in one place, with the technology and case-study proof behind them. - [For Creators](https://www.viralnation.com/for-creators): Talent representation — brand partnerships, monetization, original IP, and ownership, backed by a global demand network. - [Our Talent](https://www.viralnation.com/talent/our_talent): Roster of represented creators and talent. - [Contact Us](https://www.viralnation.com/contact-us): Enquiry form for brands and prospective partners. - [Careers](https://www.viralnation.com/careers): Open roles and hiring information. ## Technology - [SocialAI](https://www.viralnation.com/social-ai): The proprietary intelligence layer, trained on closed execution records rather than public scrape. Five intelligences: Creator (discovery, vetting, pricing, briefing), Creative (hooks and formats), Brand & Audience (sentiment, culture, competitors), Performance (activity to business outcomes), and Safety. - [VN Secure / Brand Safety](https://www.viralnation.com/brand-safety): AI-driven governance, risk detection, and always-on monitoring across community, creator, paid, and campaign activity. Used by two of the world's top five brands. - [Brand Safety Tools](https://www.viralnation.com/solution/brand-safety-tools): Creator vetting and screening capability detail — content topic, style, and age classification across video, image, audio, and text. ## Services - [Influencer Marketing](https://www.viralnation.com/services/influencer-marketing): Enterprise influencer marketing engine — creator discovery, pricing intelligence, centralized creator relations, commerce, and measurement. - [Strategy & Consulting](https://www.viralnation.com/services/strategy): Social strategy across audience, culture, platform, and business objectives. - [Content Studio / Creative](https://www.viralnation.com/services/content-studio): Creator-powered authenticity, in-house social production, and paid-ready creative variants. - [Paid Media / Paid Social](https://www.viralnation.com/services/paid-media): Performance media that scales proven creators, social creative, audiences, and offers. - [Business Intelligence & Measurement](https://www.viralnation.com/services/business-intelligence): Attribution, lift studies, modeling, and forecasting for defensible enterprise social measurement. - [Community Management](https://www.viralnation.com/services/community-management): AI-powered live operating system for brand trust, customer care, commerce, culture, risk, and audience intelligence. - [Social-Experiential](https://www.viralnation.com/services/experiential): Live, IRL, and cultural activations engineered to travel through social. - [TikTok Marketing](https://www.viralnation.com/services/tiktok-marketing): TikTok-specific strategy, creator activation, and TikTok Shop commerce. - [AI Discovery (GEO)](https://www.viralnation.com/services/ai-discovery): Generative engine optimization — understanding, improving, and measuring how AI systems describe, cite, trust, and recommend a brand. ## Case studies - [All Case Studies](https://www.viralnation.com/case-studies): Index of featured campaign results across CPG, entertainment, technology, travel, and retail. - [Uber](https://www.viralnation.com/case-study/uber): Creator ecosystem program — 3.8x program ROI, 700 creators across 16 campaigns, 98.8% positive/neutral sentiment. - [e.l.f. Cosmetics](https://www.viralnation.com/case-study/e.l.f-cosmetics): #1 on TikTok Shop, restock sold out in 10 hours, 18.9M views in 24 hours from 10 posts. - [MGM Resorts International](https://www.viralnation.com/case-study/mgm-resorts-international): Luxury narrative across three properties during F1 — 16M impressions, 537.3K engagements. - [Huggies](https://www.viralnation.com/case-study/huggies): Measurable brand lift in under 10 days — +11pt awareness lift, +3pt consideration lift, 93% loved or liked. - [Jack Daniel's](https://www.viralnation.com/case-study/jackdaniels): 16% buy rate, 691.7K qualified site clicks, 217.4M impressions. - [Walmart Land](https://www.viralnation.com/case-study/walmart-land): Metaverse creator activation on Roblox — 66M impressions, 4.7M engagements, 45% overall ad recall. - [Cuisinart](https://www.viralnation.com/case-study/cuisinart): 5.9x DTC return on ad spend, 10x YoY brand mentions, +547% paid clicks vs benchmark. - [The Cheesecake Factory](https://www.viralnation.com/case-study/the-cheesecake-factory): Community management at scale — 752 guest issues handled, 98.7% positive/neutral sentiment. - [Rocket Money](https://www.viralnation.com/case-study/rocket-money): 247M content views, 91% positive sentiment, 38 creators and 202 pieces in under three weeks. - [Disney Theatrical Group](https://www.viralnation.com/case-study/disney-theatrical-group): +344% YoY impressions, 172K website clicks, 30M+ creator day impressions. - [Smartwater](https://www.viralnation.com/case-study/smartwater): #TheDrop experiential campaign — 3M total reach, 67K engagements, 5,000+ on-site attendees. - [Unique Vacations Inc.](https://www.viralnation.com/case-study/unique-vacations-inc): 2.5M qualified site clicks, 9.6% organic TikTok engagement rate, 312.8M views. - [ResMed](https://www.viralnation.com/case-study/resmed): 2.76% Reels engagement rate, 2.47% creator video engagement rate across 45 posts analyzed. - [Chilly Goat Cold Tubs](https://www.viralnation.com/case-study/chilly-goat-cold-tubs): Wellness and recovery product creator campaign. - [Call of Duty League](https://www.viralnation.com/case-study/call-of-duty-league-esports): Esports league creator and social activation. - [Discover Boating](https://www.viralnation.com/case-study/discover-boating): Recreational marine industry awareness campaign. - [Energizer](https://www.viralnation.com/case-study/energizer): Consumer packaged goods creator campaign. - [PUBG / Tencent Games](https://www.viralnation.com/case-study/pubg-tencent-games): Gaming creator campaign for Tencent's PUBG franchise. - [ViewSonic](https://www.viralnation.com/case-study/viewsonic): Consumer technology and display brand creator campaign. ## Research and reports - [Influencer Marketing Trends Report](https://www.viralnation.com/influencer-marketing-trends-report): Industry trends research. - [Influencer Marketing White Paper](https://www.viralnation.com/influencer-marketing-white-paper): Long-form research on influencer marketing practice. - [Influencer Marketing at Scale White Paper](https://www.viralnation.com/influencer-marketing-at-scale-whitepaper-download): Enterprise-scale creator program guidance. - [Social-First White Paper](https://www.viralnation.com/social-first-whitepaper-download): The case for social-first transformation. - [Community White Paper](https://www.viralnation.com/community-white-paper): Research on community management and brand trust. - [Brand Safety Report](https://www.viralnation.com/brand-safety-report): Research on creator risk and brand reputation protection. ## Editorial and news - [The Social Brief (Blog)](https://www.viralnation.com/resources/blog): 218 articles on social strategy, creator economy, platform changes, measurement, and brand safety. Also distributed as a weekly newsletter. Full post index in llms-full.txt. - [News and Press Releases](https://www.viralnation.com/resources/news-press-releases): 58 announcements covering funding, awards, partnerships, executive appointments, and product launches. Full index in llms-full.txt. - [Influencer Lists](https://www.viralnation.com/influencer-lists): 118 curated and ranked creator round-ups by platform, vertical, demographic, and cultural moment. Full index in llms-full.txt. ## Optional - [Enterprise Tech Solutions](https://www.viralnation.com/solutions): Older overview of the CreatorOS and Secure technology stack; largely superseded by the SocialAI and Brand Safety pages above. - [Servicos de Marketing de Influencia (pt-BR)](https://www.viralnation.com/pt-br/servicos/marketing-de-influencia): Portuguese-language influencer marketing services page. - [Privacy Policy](https://www.viralnation.com/privacy-policy): Data collection, use, and privacy practices. - [Full page index](https://www.viralnation.com/llms-full.txt): Every URL on the site with last-modified dates. - [XML Sitemap](https://www.viralnation.com/sitemap.xml): Machine-readable index of all site URLs. - [LinkedIn](https://www.linkedin.com/company/viralnationinc/): Company updates and hiring. - [Instagram](https://www.instagram.com/viralnation): Brand and campaign content. - [TikTok](https://www.tiktok.com/@viralnationinc): Short-form social content. - [YouTube](https://www.youtube.com/@viralnationinc): Campaign work, sizzle reels, and long-form content.