June isn’t just a celebration - it’s a call to action. Pride Month offers brands a moment to show real support, and there’s no better way to do that than by collaborating with LGBTQ+ creators who are authentically driving culture forward. This curated list highlights ten LGBTQ+ influencers who are making significant impacts in wellness, lifestyle, and cultural spaces. Their unique perspectives and content strategies offer brands opportunities to connect with audiences on a deeper level, ensuring campaigns that are both impactful and inclusive.
Whether they’re launching viral TikTok challenges, crafting plant-based recipes that spark conversations, or championing sustainability, these creators bring bold voices and loyal audiences that brands crave year-round. Their content doesn’t just resonate with LGBTQ+ audiences—it educates, entertains, and influences broader consumer behavior.
Below are 10 standout creators who blend authenticity with influence. Partnering with them means more than a campaign—it’s cultural alignment.
Max Cohen, known online as @MurrayHillBoy, is a rising LGBTQ+ and Jewish content creator who has gained popularity for his humorous and relatable portrayals of post-college life in New York City. A graduate of Tulane University, Cohen draws inspiration from his experiences navigating Jewish culture, fraternity life, and the challenges of coming out as gay.
Cohen's content often features satirical takes on Jewish mothers, finance bros, and the unique social dynamics of Manhattan's Murray Hill neighborhood. His TikTok videos have resonated with a wide audience, particularly within the Jewish community, leading to invitations to speak at synagogues, Jewish Community Centers, and youth groups across the Tri-State area.
In addition to his social media presence, Cohen has appeared on podcasts such as "Chasing Red Flags" and "Excuse My Grandma," where he discusses topics ranging from his journey in content creation to his personal experiences with dating and family expectations. Through his comedic lens, Max Cohen continues to provide insightful commentary on contemporary Jewish and LGBTQ+ experiences, making him a compelling voice in digital media.
Cameron Perez, known on TikTok as @OuttPig, is a prominent LGBTQ+ content creator celebrated for his comedic skits that delve into Gen Z culture, relationships, and everyday scenarios. Perez has amassed a substantial following, with over 3.8 million followers and 278.5 million likes on TikTok. Perez is open about being gay and has shared aspects of his personal life with his audience. He resides with his boyfriend, who he describes as both his biggest motivator and distraction.
Beyond content creation, Perez is an avid gamer, with a particular fondness for Minecraft, a game he has been playing since the age of 12. He credits the game for helping him forge lasting friendships, some of which have transitioned from online interactions to real-life connections. Perez's engaging content and substantial reach have attracted collaborations with various brands.
Abbey Humphrey is a lifestyle influencer focusing on fashion, beauty, and LGBTQ+ topics. Her content aims to promote inclusivity and self-expression within her community. On TikTok, under the handle @abbey.freeze, she creates engaging and authentic videos that resonate with a broad audience.
Abbey identifies as bisexual and produces bilingual content, incorporating both English and Spanish. She describes herself as "bilingual bisexual biodegradable," reflecting her vibrant personality and commitment to sustainability. Her content spans various themes, including lifestyle, personal growth, LGBTQ+ advocacy, and humor. Abbey shares experiences and insights to promote self-improvement, supports the LGBTQ+ community, and uses comedy to discuss everyday situations.
Abbey has collaborated with various brands, promoting products and services that align with her values and audience interests. Her authentic approach makes her a valuable partner for brands seeking genuine engagement and connection.
Tess Sinatro, known online as @lamb_chop97, is a culinary content creator who has gained popularity on TikTok for her engaging and relatable cooking videos. Hailing from West Hartford, Connecticut, Tess transitioned from a career as a physical education teacher to sharing her passion for comfort food with a broad audience.
Her content often features easy-to-follow recipes, including dishes like grilled cheese with tomato soup and homemade dumplings, frequently involving her family members, affectionately referred to as "Mama Lambchop." Tess's approachable style and emphasis on hearty, nostalgic meals have resonated with viewers, leading to a substantial following on social media.
Beyond cooking, Tess has expanded her brand to include merchandise and live cooking sessions, fostering a community that appreciates both her culinary skills and personable demeanor.
Ryan Lu, known as @e.mo.tions online, is a Los Angeles-based content creator specializing in astrology, manifestation, affirmations, and tarot. Launching his TikTok in 2020, he's garnered an audience seeking spiritual guidance and self-empowerment.
Lu's content is designed to be accessible, demystifying complex spiritual concepts. He emphasizes simplicity to ensure his teachings are understandable for everyone, regardless of their experience with astrology or manifestation. Beyond social media, Lu has expanded his brand. He conducts workshops, offers tarot readings, and hosts a podcast called "Delulu with Ryan Lu," which focuses on manifestation and personal growth. His collaborations with major brands such as Google, Tinder, Sephora, and Microsoft highlight his influence and credibility.
Ryan Lu's approach to content creation is personal and authentic. He draws inspiration from his own life experiences and his followers' feedback, building a strong sense of community and mutual development. His dedication to genuine connection and accessibility has established him as a trusted and influential voice in spirituality and self-improvement.
Laverne Cox is a trailblazing actress, Emmy-winning producer, and one of the most influential transgender advocates in the entertainment industry. Beyond her acclaimed role as Sophia Burset on Orange Is the New Black, Cox has forged impactful partnerships with major brands, using her platform to champion inclusivity and representation.
Cox has consistently broken barriers in the entertainment industry. She made history as the first openly transgender person nominated for a Primetime Emmy Award in an acting category and was also the first transgender person to appear on the covers of Time, British Vogue, and Cosmopolitan magazines. Beyond acting, Cox is a prominent advocate for transgender rights and has produced documentaries highlighting transgender experiences.
Through her work, Cox combines storytelling with activism, aiming to educate and inspire. Her content often addresses issues of gender identity, equality, and representation, making her a powerful voice for marginalized communities
ALOK is a prominent advocate for transgender and non-binary rights, using their platform to address themes of trauma, belonging, and the human condition. Their performances blend poetry, comedy, and lectures, and have been presented globally in over 45 countries. ALOK has authored several books including "Femme in Public," "Beyond the Gender Binary," and "Your Wound, My Garden," which delve into the complexities of gender identity.
In the fashion industry, ALOK is a trailblazer for gender-neutral clothing. They have modeled for various brands and collaborated with UGG and Papa Don't Preach to promote self-expression and challenge traditional fashion norms. Through their work, ALOK inspires and advocates for a world where individuals can express themselves freely, beyond binary gender constraints.
Jazz Jennings is a prominent transgender rights activist, television personality, and author. She gained national attention at age six in a 2007 interview with Barbara Walters, becoming one of the youngest publicly documented transgender individuals. Her journey is chronicled in the TLC reality series "I Am Jazz," which debuted in 2015.
Beyond television, Jazz co-authored the children's book "I Am Jazz" and published her memoir "Being Jazz: My Life as a (Transgender) Teen." She has been recognized for her activism, including being named one of TIME's "25 Most Influential Teens" in 2014.
Hunter Schafer is a multifaceted talent, renowned for her role as Jules Vaughn in HBO's Euphoria. Before her acting debut, she made waves as a fashion model, collaborating with luxury brands like Dior, Prada, and Gucci.
Her activism began in high school when she became the youngest plaintiff in a lawsuit challenging orth Carolina's Public Facilities Privacy & Security Act which restricted transgender individuals' bathroom access. Her activism during this period garnered national attention and led to her inclusion in Teen Vogue's "21 Under 21" list, where she was granted an interview with Hillary Clinton. Schafer's commitment to LGBTQ+ rights and authentic storytelling has solidified her status as a Gen Z icon.
Valentina is a Mexican-American drag performer, singer, actor, and television personality who rose to prominence through her participation in Season 9 of RuPaul’s Drag Race and All Stars Season 4.
Beyond drag, Valentina portrayed Angel Dumott Schunard in Fox's Rent: Live in 2019, bringing depth and authenticity to the role. She also appeared in Netflix's La Casa de las Flores and had a cameo in the film adaptation of In the Heights. In 2023, Valentina co-hosted the inaugural season of Drag Race México alongside Lolita Banana.
Previously identifying as nonbinary, she has consistently used her platform to advocate for self-expression and authenticity. Her dedication to representing Latinx culture and addressing mental health openly has solidified her status as a role model within and beyond the LGBTQ+ community.
The intersection of LGBTQ+ identity and wellness is redefining influencer marketing in 2025. From mental health advocacy to culinary innovation, these creators are not only sharing their stories but also setting trends that resonate across diverse audiences.
Pride Month might be the cultural flashpoint—but LGBTQ+ creators bring value, vision, and community engagement 365 days a year. From food to fashion to wellness, the creators featured here represent excellence across verticals—and more importantly, represent lived experiences that matter to audiences and customers.
Their authentic voices and engaged communities make them invaluable partners for brands aiming to foster inclusivity and drive meaningful conversations. Partner with them not just to say the right thing—but to do the right thing, loudly and creatively.