Lakers Suite Night

Wish

Viral Nation was presented with a challenge to improve brand sentiment for client Wish through a creative influencer activation.

Utilizing the brand’s existing partnership with the Lakers as an opportunity to combine hospitality and social media, we activated 15 influencers to attend the Wish x Lakers Suite Night and enjoy a night of fun, competition and exclusive access to the Staples Center.

The Goal:

Build on brand positioning and trust to improve brand sentiment.
Drive massive awareness for Wish and use their connection to the Lakers to increase brand affinity.
Generate 2,000,000 social media interactions.

The Strategy:

Send influencers a care package from Wish and the Lakers to be used for pre-promotion content with an invitation to the game.
Arrange activities and create an environment which invites content creation.
Produce a promotional video of the entire activation to be distributed by Wish for their own marketing initiatives.

Ready to go viral?