#HOLACANADA
Scotiabank
Presented with the challenge of positioning Scotiabank as a trusted Canadian bank to Latin American audiences, Viral Nation activated seven of the largest influencers from Chile, Peru and Mexico and invited them to experience Canadian culture by celebrating our 150th birthday.
The Goal:
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The Strategy:
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Ready to go viral?
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The Results:
23.5M Total Interactions
Largest Latin American multichannel influencer campaign |
POSTS
357 |
CLICKS
47, 200
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ENGAGEMENTS
1.5 M |
VIEWS
22.0 M |
IMPRESSIONS
200 M
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INTERACTIONS
23.5 M |
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