Presented with the challenge of positioning Scotiabank as a trusted Canadian bank to Latin American audiences, Viral Nation activated seven of the largest influencers from Chile, Peru and Mexico and invited them to experience Canadian culture by celebrating our 150th birthday.

The Goal:

  • Position Scotiabank as a Canadian bank by inviting influencers to different parts of Canada to experience the culture.

The Strategy:

  • Visit iconic Canadian landmarks, support small and local businesses and meet with trusted Scotiabank partners.
  • Get influencers to share their Canadian experiences with their combined following of 60.8 million.


Ready to go viral?



The Results:

23.5M Total Interactions


Largest Latin American multichannel influencer campaign




47, 200


1.5 M


22.0 M


200 M


23.5 M

Work with us



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