#HECHOENCALIFORNIA
Bud Light
Bud Light approached Viral Nation with the goal of increasing brand awareness and improving brand perception within California’s Hispanic community.
Viral Nation activated 11 local Hispanic influencers to promote messaging tied to #HechoEnCalifornia (Made in California) and surpassed Bud Light’s initial goal by 4.9M interactions.
The Goal:
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The Strategy:
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Ready to go viral?
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Viral Nation exceeded the interaction goal of 3 Million by over 2.5x, generating 7.9 Million interactions for Bud Light during the campaign period. |
Total Impressions:
11.5M |
Total Interactions:
7.9M
|
Total Posts:
101 |
Total Reach
9.4M |
Total Hispanic Interactions:
3.5M
|
Total California Interactions
2.7M |
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