Bud Light

Bud Light approached Viral Nation with the goal of increasing brand awareness and improving brand perception within California’s Hispanic community.

Viral Nation activated 11 local Hispanic influencers to promote messaging tied to #HechoEnCalifornia (Made in California) and surpassed Bud Light’s initial goal by 4.9M interactions.


The Goal:

  • Position Bud Light as the desired beverage within California’s Hispanic community when sharing special moments with family and friends.
  • Generate 3M social media interactions.

The Strategy:

  • Activate 11 influencers to create engaging and humorous content.
  • Demonstrate the integration of Bud Light within influencers’ lives through Instagram Stories.
  • Promote a large scale Bud Light giveaway contingent on the success of the Mexican National Team’s performance in the FIFA World Cup.


Ready to go viral?


Viral Nation exceeded the interaction goal of 3 Million by over 2.5x, generating 7.9 Million interactions for Bud Light during the campaign period.

Total Impressions:


Total Interactions:


Total Posts:


Total Reach


Total Hispanic Interactions:


Total California Interactions


Work with us



Other posts you might like

Post link
Creative Content

Wish Lakers Suite Night

Lakers Suite Night Wish    Viral Nation was presented with a challenge to improve brand sentiment for client Wish through a creative influencer activation. Utilizing the brand’s existing pa
Post link
Creative Content

Favre Leuba

Favre Leuba Mission & Objective: Build & Grow Socials Since October 2016, Viral Nation has provided content and managed Favre-Leuba’s Facebook, Instagram, and Twitter channels to promote brand awar
Post link
Creative Content

Bulk Barn

Bulk Barn Bulkbarn represented a unique challenge and opportunity – How does a bulk food location grow a strong, real, Canadian social following, when the world of social is global? The solution to this ch