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Viral Nation Releases InfluSoft, A First-of-Its-Kind Influencer Software

We get it; there are seemingly a million different influencer marketing platforms popping up by the day. Some have a simple UI that attracts the novice marketers with its ease of use, and others that are rob
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Discussing The Latest Influencer Marketing Strategies That All Shopify Store Owners Should Implement To Drive Conversion, Retention, and Brand Awareness

E-Commerce Fastlane sat down with Joe Gagliese, the co-founder of the award-winning influencer marketing agency Viral Nation. Gagliese discusses one of the hottest topics in eCommerce at the moment; Influenc
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Advertiser Interest Cools As TikTok Drama Escalates

Just when advertisers were starting to pay close attention to TikTok, a global pandemic wreaks havoc on the world and leaves brands thinking twice about investing in the platform. In the midst of the app’s
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Creators Turn To Instagram and YouTube as TikTok’s Future Hangs In Limbo

As TikTok’s future hangs in limbo, TikTok users are ramping up efforts to drive followers to other social media platforms, like Instagram and YouTube. The Trump administration issued an executive order
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Instagram Releases TikTok Copycat ‘Reels’ In The U.S.

Social media giant Instagram launched Reels on August 5th in the US, a feature that is everything if not a carbon copy of TikTok. The company also released the feature in more than 50 other countries as well
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Beauty Influencers And Brands Are Reeling In The Midst Of Recent TikTok Upheaval

President Donald Trump’s recent statements around banning TikTok in the U.S. via executive order sent shockwaves throughout social media. Though the order has since been revised to a 45-day deadline for a
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Will The Future Of Influencer Marketing Be Built On…A $500 Celebrity Endorsement?

Is the future of influencer marketing as we know it built on the foundation of a $500 celebrity endorsement? Sounds crazy, right? But before you discount the idea, you should know that there’s a company th
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TikTok Teens Vow To Keep Trolling Donald Trump’s Campaign Events As He Abandons Online Sign-Ups

On July 8th, the Trump campaign chose to abandon online sign-ups to his next rally in Arizona following relentless spam of fake entries from teenage trolls on TikTok. The campaign removed the online form for
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Influencer Marketers Discuss The Ways Business Has Changed Paused Brand Deals

A number of brands have postponed influencer marketing campaigns in recent weeks, all in an effort to reduce costs and also to avoid appearing insensitive during a global pandemic.  For content creators, it
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Instagram Crushes The Competition As Influencer Marketers Share Which Platforms They Are Spending On

When it comes to influencer marketing, Instagram is crushing other social platforms. In fact, 89% percent of influencer marketers say they spend more on Instagram than any other social media platform, accord