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Protected: BLM Post w/ Matt B

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Instagram Launches New Reels Feature For Creators

Instagram is attempting to make a power move that it hopes can lure creators away from the popular app by rolling out a direct competitor; a new feature it calls Reels.  The feature launched on both iOS and
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5 Things Businesses Should Do BEFORE Starting an Influencer Marketing Campaign

In past years, influencer marketing was seen by many as the ‘new kid on the block’. But as the industry has experienced massive growth in recent years, influencer marketing has established itself
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What Does an Influencer Marketing Agency Do?

Unless you have been living under a rock for the past few years, you are probably keenly aware of the substantial growth seen in the influencer marketing industry. It goes without saying that business is boo
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Using TikTok to Promote Your Business in 2020: 5 Tips

What began as a platform to spotlight short, often hilarious videos has quickly grown into one of the most popular and highly-downloaded social media platforms in the world. TikTok’s emergence as a social
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10 Frequently Asked Questions on Influencer Marketing

Influencer marketing is more than a fad. It’s a practice that has more than proven itself to be a highly effective marketing strategy in today’s digital age. And with no signs of slowing down in
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What is Relationship Marketing and How Can It Benefit Your Business?

Looking for more business opportunities for your company? That was a rhetorical question because let’s face it, who isn’t? If you or your brand is one of the countless numbers of businesses looki
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Influencer Marketing KPIs: 5 Metrics To Measure for Success

Both the concept and practice of influencer marketing have been around far longer than social media has. It may be hard to believe, but influencer marketing has actually existed since the late 1800s. During
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5 Steps for Building a Brand Awareness Strategy with Great ROI

To be successful in business, you must have a strong brand. Businesses that have a strong, concise brand identity are better able to do things like build loyalty amongst existing customers, stand out from th
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How Artificial Intelligence Is Changing Influencer Marketing

For many, influencer marketing may be viewed as a new-age marketing vehicle built on social media celebrities that have millions of followers eating out of the palm of their hand. But this type of marketing