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How to Perform an Influencer Audit in 2020

Dustin Hawley | Tuesday July 07, 2020
Influencer marketing has been growing incredibly fast over the past few years, and its appeal and effectiveness have been piquing the interest of brands and marketers alike. This rapid growth has also spurne
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Influence vs Popularity

Dustin Hawley | Monday June 06, 2020
When you think about your current marketing initiatives and active campaigns, how do you measure success? Is your goal to reach a highly targeted, engaged audience and achieve a high conversion rate? Or are
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Top Non-Binary & Gender-Neutral Influencers To Follow Now

Dustin Hawley | Tuesday June 06, 2020
As is the case in real life, the world of social media is far more diverse than many of us can even fathom. There is seemingly something for everyone on social media, with an endless stream of creators who p
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Best Accounts to Follow for Meal Prep

Dustin Hawley | Wednesday June 06, 2020
For many of us, a new year brings about new resolutions. For some, this may entail taking a risk and leaping headfirst into a new venture. For others, it can be as simple as creating a resolution to eat bett
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Successful Strategies For Your Mobile App Marketing

Dustin Hawley | Wednesday June 06, 2020
The day has finally arrived. Your brand has just created that next innovative, earth-shattering mobile app and you are ready to release it to the masses. But far too often, brands with great products and app
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Best Accounts to Follow for Recipes

Dustin Hawley | Tuesday June 06, 2020
Not everyone uses social media to follow influencers and celebrities. Some people only follow their friends and family, utilizing social to share pictures of their everyday lives and stay in touch with those
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15 Benefits of Influencer Marketing to Grow Your Business

Dustin Hawley | Tuesday May 05, 2020
**Originally published December 30th, 2019. Updated May 26th, 2020** It’s fascinating to think about the fact that the average person spends up to two hours on social media each day. This average eve
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20 TikTok Statistics Marketers Need to Know – 2020 Key Demographics and Data

Dustin Hawley | Friday May 05, 2020
**Originally published March 27th, 2020. Updated May 23rd, 2020** TikTok has been a revival of sorts when it comes to short-form video content on social media. The biggest difference, however, is now it̵
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5 Key Features of Influencer Marketing Software for Agencies

Dustin Hawley | Tuesday May 05, 2020
Influencer marketing has taken over the digital marketing industry and changed the way businesses promote their products and services. But while influencer marketing may be on the brink of entering its golde
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Comparing the Top Influencer Marketing Platforms in 2020

Dustin Hawley | Monday May 05, 2020
We’ve all been there. Using a spreadsheet to record and manage influencer lists, a Google Doc to notate data points relevant to your campaign. But one thing we must all keep in mind is that these spreadshe
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