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College Athletes Step Into Influencer Marketing After Supreme Court Ruling On NIL

The National Collegiate Athletic Association (NCAA), the organization in charge of college sports in the United States, has been under pressure to address restrictions on college athletes for quite some time
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“Dancing Queen” Challenge Proves Virality Still Exists

Whether it is the “Dancing Queen” one breath challenge or the piano song, this TikTok phenomenon has proven that “going viral” is still alive and well.   In the past few weeks, the series o
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5 Ways Influencers Are Cooling Off This Summer

It’s that time of year again; when the temperatures rise and people start looking forward to a little R&R, they also seek refuge from the sweltering summer conditions. As heat advisories are peakin
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Best and Worst Summer Influencer Campaigns

Making a career out of influencing is not easy, even if many still believe it is. In the past few years, influencers have become such a force for brands and self-promotion. It became more important to provid
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How Brands Schedule Product Launches For Back To School

For parents and students alike, back-to-school shopping is a huge deal, especially in 2021. As schools open after a lengthy virtual learning phase, this back-to-school season has added glitz to it, and there
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Why Are So Many Brands Entering The Crowded Audio Space?

As Clubhouse gained steam and opened up to larger audiences, several major brands were already working on their own audio platforms. Twitter has already launched Twitter Spaces, a similar audio-only format.
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Top Summertime Cocktails To Help You Cool Off In 2021

When it comes to summer cocktails, there are usually a few ingredients you will find in most drinks: citrus, strawberries, rosemary, and mint; and for alcohol, there is prosecco, rum, tequila, and gin. Of co
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The Future Of Marketing: What Is Sonic Branding And Why Does Your Business Need It

**Guest Post by Olivia Wood of The Writer’s Guild** When you hear “branding,” what comes to mind? If it’s a logo, a font, and a color scheme, you’re not totally wrong, but you are potentially m
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Top Product Launches For Back To School 2021

A return to in-person education is equal parts relieving and stressful after a year of home-bound learning for primary, secondary, and college students. As schools open their doors again, there will be a ser
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Triller vs. TikTok: What’s The Difference?

Almost every Gen Z teen knows about TikTok, and more than half of them use the app every day. However, Triller is a tad less popular. Both Triller and TikTok are video-sharing platforms. They differ mainly i