The team at Viral Nation is thrilled to welcome on board Lauren Crampsie as President of VN marketing.Lauren comes to Viral Nation with an incredible track record of leading change through one of the largest advertising agencies in the world. Her deep understanding of the global marketing landscape—combined with her vision for a technology-empowered future—will take VN Marketing to new heights.In this new role, Lauren will spearhead global strategy, growth, and operations for the full suite of Viral Nation’s marketing services, which include social media activations, experiential, paid and performance media, influencer marketing, content creation and production, advertising technology and digital media consulting.A recognized industry leader, Lauren spent 17 years at Ogilvy, where she helped the company evolve to meet clients’ changing needs within the new media ecosystem. Under her leadership, Ogilvy built new full service capabilities in their NY flagship office like Dynamic Content Studios, DTC, Influencer Marketing, Performance Media, Paid Social Media and others.
Said Lauren of her appointment:
“Viral Nation has given me a once-in-a-lifetime opportunity to be at the forefront of the growth we are seeing across the Influencer landscape. As globalization, speed to innovation and complexity of consumer demand across the Internet continues, we are helping our clients determine the best and most responsible way to capitalize on where their consumer is 90% of the time – online. The technology Viral Nation is developing and utilizing harnesses their unmatched expertise in the intersection of entertainment, media and commerce where every consumer can be a Creator and every brand desires authentic communication to yield business results. I could not be more excited to be part of a company that believes change is always inevitable and thrives on the constant evolution of digital marketing.”
This news comes close on the heels of another major announcement underscoring our company’s rapid growth and expansion. Last month, Viral Nation secured an initial funding round of CAD $250 million led by Eldridge, with participation from Maverix Private Equity, to fuel our technology and market growth strategies.Founded as an influencer marketing agency in 2014, Viral Nation has evolved to meet the needs of a roster of Global 500 clients, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta (formerly Facebook), Tencent, Tim Hortons, TJX, Uber, Vivid Seats and more. With this funding, we will accelerate the public release of SaaS technologies powering internal operations and introduce new, AI-powered solutions to address opportunities driven both by explosive growth in the creator market – valued today at over $100 billion – and wider demand for responsible engagement and conduct across the rapidly-evolving social space.