In just about a years’ time, TikTok transformed from a little known Chinese-developed app into one of the most popular social media platforms ever created. This rapid rise in popularity should be largely credited to the content creators on TikTok, who provide the community all the hilarious videos, trending hashtags, and viral challenges that keep fans coming back for more.

Yet unlike its more established counterparts like Facebook, Instagram, and Snapchat, TikTok has still remained a relative mystery to many here in North America. That under-the-radar presence is quickly diminishing, as TikTok quickly ascends to the forefront of both mainstream popularity and pop culture as a whole.

So who are some of the top female influencers behind the fast-growing social media app of 2020? Let’s take a look at the ladies that are pushing the needle on TikTok.

Baby Ariel 

With over 31 million followers, Ariel Martin, better known as “Baby Ariel,” is one of the top influencers on Tik Tok. Her content is both creative and comical, making her a hit on the platform. Time magazine even named one of the most influential people on the internet back in 2017. She is also a singer who often promotes her singles on TikTok. Baby Ariel is a strong successful female who is a must-follow on the platform.


@babyarielI AM SO SORRY♬ original sound – thereallightskinmonte

Maddie Hen

An American TikTok star who is most known for her comedic, lifestyle, and dance-based content. She has already worked professionally as a model and has accumulated over 1.6 million followers on TikTok, due in part to her role as a member of the popular dance group, Bad Dancers Only. The former varsity cheerleader is making a name for herself on the platform, and we are proud to have her as a member of the Viral Nation family.


@maddiehen02this was actually pretty rough haha….should i do a pt2 ?♬ Cannibal – Ke$ha

Kristen Hancher 

Kristen Hancher is a fashion influencer who has a large following on multiple platforms including Instagram, YouTube, of course, TikTok. Hancher gained her fame on the live-streaming service YouNow, where she posted singing and dancing videos before transitioned to making videos on TikTok.


@kristenhancherWhen you find out your bf has been cheating😂♬ Yzma box scene – lionesszee1

With 23.5 million followers, her wonderful voice and killer dance moves have won over TikTok users around the globe. For those looking for style and song inspiration, there is no better person to look to than Kristen Hancher.

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Bia Herrero

A social media aficionado and video creation superstar all in one, Bia Herrero has become a dominant force on TikTok, as well as Instagram and YouTube for that matter. The Brazilian rose to prominence on TikTok through her lip-syncs and collaborations with friends. Her rise to social media stardom began back when TikTok was still under its previous moniker,, when she was only 13 years old. With over 1.3 million followers, it’s safe to say that Bia is making her mark on the platform.


@biaherreroo que eu obrigo a minha família a fazer no meio da festa kkkkk || what I force my family to do in the middle of the party hahaha ✨♬ Over it Chinese New Year Remix by JohhnyG – kingvader

Loren Gray

Singer, songwriter, and YouTube extraordinaire Loren Gray has one of the largest followings on Tik Tok. With 40.8 million followers, her fanbase is enormous and she is a big star in the TikTok community. Her angelic voice and creativity are just some of the reasons why her audience is so captivated by her content. Loren has released a number of popular songs, including “My Story,” and “Can’t Do It.” Even at a young age, Loren has become an inspiration to many, and she hasn’t let her age stop her from becoming an incredibly successful creator.


@lorengray@brittany_broski vibes on vibes♬ Say So – Doja Cat

Hana Martin

1.4 million followers. Another multi-talented addition to our list, Hana Martin is a famous model and Tiktok star who hails from Wales, England. Hana is among one of the most trending girls in TikTok and has her 1.4 million followers eating out of the palm of her hands, anticipating her next video. She is also an advocate of climate change, supporting many initiatives around awareness of the issue. She says she saw videos on TikTok that represented the effects of global warming, then created a make-up design depicting a healthy ocean full of life in response. Perhaps ‘global-health advocate’ is the next title that awaits this TikTok superstar.


@hanamartinxI felt like doing my makeup♬ ANDRE USED. OMG IM CRYING. – gøthicsmovięs

Isabella Avila

This TikTok star isn’t known in the same way as some of the other girls on this list. But she’s just as popular and entertaining! Isabella Avila – or ‘Onlyjayus’ as she’s known on TikTok – focuses on fact-based content while mixing in her comedic yet informational videos around topics like science and psychology. She is best known for her creative skits, starting on YouTube back in 2016 before jumping over and making TikTok videos as well.


@onlyjayusMost likely to with a TWIST @1minutetalkshow ##fyp ##foryou ##mostlikelyto ##mostlikely ##ThatsWhatILike ##verymuchadequate ##watchtillend♬ Panic Room – Au/Ra

Jojo Siwa

Following a familiar theme, dancer, singer, and actress Jojo Siwa is a popular creator on TikTok, but is perhaps best known from her role on the infamous reality show “Dance Moms.” But her Tik Tok following is impressive, with over 17.6 million followers and counting. She has released the hit singles “Boomerang” and “Kid in a Candy Store” and grows more popular by the day with old and new fans alike.


@itsjojosiwa♬ Sean Paul – Get Busy (Shake That Thing) – laurieelle

Annie LeBlanc

When in comes Annie LeBlanc, her online fame was first tied to her family, getting her start as of children in her family’s popular YouTube channel Bratayley, which has over 7.2 million subscribers. The success of the channel helped propel the 15-year-old to Gen Z fame.


@annieleblancthis took way too long 😰♬ iguana_alana – candyg4rbage

Leticia Gomes

Letícia Gomes is a Brazilian make-up artist whose mind-blowing makeup artistry is beyond captivating. With over 3 million fans on TikTok, her fans are treated with a portfolio of inspiration and creative tips that give girls everywhere all the cosmetic advice they could ever want.


@leticiafgomesMy transformations ❤️ ##makeup ##foryoupage♬ Go Stupid – Polo G, Stunna 4 Vegas & NLE Choppa feat. Mike WiLL Made-It

Displaying an arsenal of celebrity transformations that range from Angelina Jolie to Michael Jackson, Letícia has magically transformed countless celebrities and characters while also embodying them with an equally impressive talent for acting. Gomes has quickly become a dominant force and key guru in the online beauty space, both on TikTok and beyond.

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