Whether to go with an agency, a platform, or a database is one of the most important factors to consider when running an influencer marketing program. So which is best?

The gaming world was recently shaken up as Mixer, Microsoft's new streaming platform, signed the gaming world's biggest star Ninja to an exclusive deal. So what is Mixer, exactly?

While companies using micro-influencers was all the rage in 2018, marketers believe 2019 is all about the “nano-influencer.” Here are the Pros and Cons of using Nano Influencers.

The term 'influencer' isn't cut and dry, nor is it all-encompassing. There are 5 types of influencer that every CMO should know about, and we will break them all down here!

Earlier this year, we shined a light on the top female influencers in 2019. In this article, we've compiled a list of the top 20 most influential female entrepreneurs to follow on Instagram right now.

Having a well-defined target market for your brand is more important than ever before. Here's how to find your target audience & create content that connects!

Video is a critical element to your content production and marketing. Here is our Video Content Marketing Guide on how to implement your strategy and achieve real results.

Cultivating loyalty among your existing customers is paramount to a company’s success. In this article, we discuss how to build Customer Retention strategies with Relationship Marketing.

Podcasts are great places to listen to influencers and social media experts impart their wisdom on the masses. Here are 20 Social Media Marketing podcasts every influencer should subscribe to in 2019.