Joe Gagliese Joins Immutable Holdings As Strategic Advisor

VANCOUVER, British Columbia, Nov. 22, 2021 – Immutable Holdings Inc. (NEO:HOLD) (B8X0:Frankfurt) (“Immutable Holdings” or the “Company”), a British Columbia corporation, announced today that Joe Gagliese will join the Company as a Strategic Advisor. As the Founder and CEO of Viral Nation, the leading social and digital-first influencer marketing firm, Gagliese brings extensive experience to Immutable Holdings, the parent company of, and will strengthen the blockchain holding company’s efforts to bring NFT adoption to creators and brands across the globe.

“NFTs are a game-changer for influencers, creators and even established brands,” said Joe Gagliese, Founder and CEO of Viral Nation. “True digital ownership is the natural next step for the next generation of creators and I couldn’t be more excited to partner with Jordan and the Immutable Holdings team to help them increase adoption of NFTs.”

“No one has a better grasp of the way the creator economy, influencer marketing and Web3 are coming together than Joe,” said Jordan Fried, Founder and CEO of Immutable Holdings. “Drawing on his expertise and experience will be invaluable for us as we continue our mission of democratizing access to Web3.”

About Viral Nation

Founded in 2014 by entrepreneurs Mathew Micheli and Joe Gagliese, Viral Nation develops captivating influencer marketing campaigns for top B2B and B2C brands. Recognized as one of the fastest growing companies in North America, the Viral Nation Group is comprised of VN Talent, which represents celebrities and influencers; VN Tech, a marketing data and analytics platform; VN Marketing, a full-service integrated marketing firm; and VN Sports, which focuses on cultivating athlete influencers from all levels.

Working across popular growing platforms, Viral Nation specializes in creating customized brand deals between their clients and the leading social media influencers of the day. Viral Nation’s top priority is protecting a brand’s reputation and trajectory as it builds awareness across various new platforms that speak to audiences in ways that intrigue, enthrall, and engage in more disruptive ways than ever before. Viral Nation now services brands such as Tencent, Baidu, and Victoria’s Secret Pink.

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Joe Loeppky