Instagram is on a mission. The image sharing platform has been on an absolute tear for months now. Feature enhancements, additions, IGTV, and a number of other upgrades have established a blistering pace of evolution for the social media brand. Fresh off the announcement that a Shopping tab would be added to the Explore page, Instagram keeps the ball rolling with even more roll-outs.

Instagram introduces GIFs in direct messages

Instagram has confirmed the launch of GIFs in DMs. This roll-out will also include a new ‘Random’ GIF button. It goes without saying that this particular feature will almost certainly add some potential intrigue to your private conversations. The option, powered by GIPHY, was first spotted in testing back in July of this year. Usage of Instagram DMs has steadily risen as of late, as trends of private messaging as a whole follow a similar trajectory. This information certainly seems to support the growing focus on optimizing DMs on Instagram to be a more interactive experience, broadening the options for its user base.

Pretty cool right? Instagram even made an official press release on how to insert GIFs into your messages.


“In any message thread, tap the new GIF button in the composer bar to open a library of the latest trending GIFs powered by GIPHY. Swipe through to see what’s currently trending or search using keywords or phrases to find the perfect GIF to make your friends laugh.” 


Watch the video below for a deeper look into the feature and a visual guide for accessing the function within the application.

And they weren’t done there. Instagram also made another announcement regarding an additional feature upgrade. And I think we speak for the masses when we say it’s a feature we have all been asking for. And our prayers have finally been answered.

They have also announced the addition of video tagging

This second announcement from Instagram is, you guessed it, video tagging. Yes, tagging that finally enables you to make specific users aware of your uploaded video. Video tagging was spotted in testing earlier this month, much to the joyous embrace of the platforms’ users across the globe. Outside of the obvious desire to tag your friends and family in videos, the appeal of the feature stretches beyond simple recreation. It alerts users to your upload, which creates a notification in their feed. If said notification results in an engagement of any kind, it feeds the algorithm to assist in generating additional organic reach of your posts.

I already started using GIFs in direct messages and it’s a game-changer!

Give it a try and tell us what you think.

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