The team at Viral Nation is thrilled to announce that it has acquired Eight Seven Media. Founded in 2018 by Dylan Scance, Eight Seven Media is an award-winning content production company that provides full-service video creation and monetization capabilities for brands and professional athletes. They have had the pleasure of working with some of the world’s largest brands, including UFC, DraftKings, and ASRV. They have also worked with top talent such as Julio Rodriguez, Tyreek Hill, Sydney McLaughlin, Tyler Cameron, and many more.
Eight Seven Media provides brands and talent with bespoke content production services. An emphasis was initially placed on professional athletes, supported by a vision to give sports fans unprecedented access to the lives of their favorite athletes. This vision simultaneously gives athlete’s a voice to control their own narrative and own their content.
Eight Seven Media will expand Viral Nation’s content offering into the newly-created VN Studio. VN Studio will bring together creative strategy and production talent to create an agile, technology-powered hub for content creation, distribution, and monetization across brands, creators, athletes and talent.
“Eight Seven Media’s best-in-class video production and monetization capabilities are a perfect launching pad for VN Studio,” said Lauren Crampsie, President, Viral Nation. “We are confident that our new Studio approach will be at the heart of our Viral Nation platform; mission-built to revolutionize technology for the Creator economy and the Brands who aspire to be a part of it.”
The newly-formed VN Studio will be run by Scance and Brandon Lentino, an early employee and Executive Vice President at Eight Seven Media. Scance and Lentino worked closely in the expansion of Eight Seven Media’s success through an elevated creative vision and a client-centric approach to their work with brand and talent partners.
“Our priority is ensuring that an evolving staff of thought-leading strategists, spirited creatives and agile producers operate in an environment of intoxicating creative inspiration and cutting-edge content creation,” said Lentino. “This is vital in order to facilitate the highest-quality work on behalf of Viral Nation’s brand and talent partners.”VN Studio currently includes 30 employees serving brands such as Coca-Cola, as well as a growing roster of athletes and talent partners.