Comparing the Top Influencer Marketing Platforms in 2020
We’ve all been there. Using a spreadsheet to record and manage influencer lists, a Google Doc to notate data points relevant to your campaign. But one thing we must all keep in mind is that these spreadsheets have their limits. So for brands looking to scale up their influencer efforts and are looking for a platform to support the endeavor, consider an influencer marketing platform.
But let’s face it; there are literally hundreds of influencer marketing platforms on the market today. Yet when it comes to the capabilities of influencer management, it can be challenging to choose the right solution for your brand. That’s why we have taken the liberty to compare the top influencer marketing platforms of 2020, in order to shed some light on their features and help you move forward with your influencer marketing initiatives.
The Top Influencer Platforms of 2020
As stated, there are hundreds of influencer platforms available on the market. But quite frankly, some are better than others.
When it comes to influencer platforms, Influsoft is the creme de la creme. The platform was designed by a team of award-winning Influencer Marketing pioneers who spotted a glaring need in the market for a fully encompassing platform that streamlines the entire Influencer Marketing campaign process cross-platform. This litany of tools gives Influsoft users the insights necessary to track and achieve their goals, maximizing ROI for brands and marketers alike.
Some of the platforms’ key features include brand analysis & Social Listening, AI-powered authenticity (to ensure an influencer has a genuine, authentic following), and analyzer & fraud detection capabilities to give you the peace of mind that the data you are analyzing for an influencer is both detailed, authentic and accurate. Influsoft is kind of like a one-stop-shop when it comes to influencer platforms. Request a demo today!
Upfluence is an AI-powered influencer marketing tool that helps you discover influencers on various platforms. The platform allows you to search for relevant influencers on Facebook, Instagram, Twitter, YouTube, Pinterest, and even blog posts.
Upfluence boasts an extensive database of influencers from over 150 countries around the globe. Influencers on the platform are screened for their engagement and reach, and you can also filter the results of your influencer searches based on parameters like geolocation, statistics, and engagement rates.
Ambassador is a platform that helps brands identify the influencers, employees, affiliates, and other advocates they are looking to collaborate with. Users can easily enroll influencers and run targeted, personalized marketing campaigns. You can also manage all of your influencers in one place while monitoring their performance in real-time. Ambassador can analyze which influencer(s) are getting your brand the most revenue, leads, and customers.
Additionally, Ambassador also allows you to make payments using a method of your choice. Payments can be structured based on sales, influencer type, and many other metrics.
IZEA helps brands and marketing managers to build, manage, analyze, and amplify their influencer marketing campaigns.
IZEA also gives you the ability to find influencers who specifically fit your target demographics. The platform also allows you to perform keyword searches and filter the results based on advanced demographics and location. You can also manage all of your influencers, creative briefs, requirements, payments, and other campaign details all in one place.
For those looking for an easy-to-use influencer discovery platform and analytics software that can help to build an effective influencer community in minutes, Open Influence is for you. The platform allows you to find relevant influencers from a large database and compare them side-by-side to choose the ones who best suit your brand or marketing initiative.
Open Influence uses AI to analyze each piece of content that an influencer creates, allowing users to see how different aspects of an influencer-created post can drive performance.
TapInfluence is a hugely powerful platform that helps you find the right influencers who want to work for your brand. The platform provides you with a 360-degree view of an influencer, including insights about their audience and their real-time CPE (cost per engagement). TapInfluence makes is simple and easy to both build and execute influencer campaigns of any size or level of complexity. It also has tools to help you with communication, campaign briefing, content creation, content review, and promotion processes.
Brands are always searching for updated guides on how much they should pay an influencer. TapInfluence is specifically designed to help you find the right answer. Using this tool gives you and your company the ability to find industry benchmarks and establish your influencer pricing accordingly. The platform also allows you to measure and analyze your views, reach, conversions, ROI, and media reach of your influencer campaign.