Behind The Scenes Of A Branded Content Partnership: Viral Nation + Adweek

by: Dustin Hawley | Wednesday May 22, 2019

Branded content is more than just product placement and generic branding efforts. It's the heart and soul of influencer marketing, a vertical that is crucial to reaching today’s social-driven consumers. But too many brands still don't have the strategy, tactics or resources in place to build out effective influencer campaigns that bring their brand real, measurable results. That's where we come in. Viral Nation recently partnered with Adweek to bring you a 3-minute cheatsheet on how to do influencer marketing RIGHT! 

3 minute cheat sheet: finally doing influencer marketing right

When it comes to working with influencers, there is no one-size-fits-all solution. Each and every influencer has their own tone and style, and working with them demands customized strategies. There are many critical decisions you must consider – from your creative execution to the type of influencer you want to leverage. Influencers relationships need to be managed with dexterity and authenticity. So, hit the ground running with a strategic approach that can fuel your creative execution and deliver prime results.

The guide is full of expert advice that is guaranteed to change your perception of what influencer marketing looks like. It all starts with your foundation: Who are you targeting and why? Which platform works strategically to tell your brand’s story? How can you get more from your influencer investment?

Let us help you with the answers to these questions and more. Download the cheat sheet below!




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