20 Best Social Media Marketing Podcasts Every Influencer Should Subscribe To in 2021
**Originally published January 16th, 2020. Updated April 22nd, 2021**
In this fast-paced life that many of us live, we consume a huge amount of content every single day, often while we are on the go. This is in part why podcasts have become such a popular source of entertainment, information, and education. Whether you’re commuting to work in the morning, waiting on a friend for lunch, or even just have a break between two meetings, you probably find yourself with an hour or two sometimes when you’re not doing anything. Instead of just killing time, why not use these few hours to become even better at what you do?
Podcasts are taking the online media world by storm. In 2018 alone, there were an estimated 73 million podcast listeners in the United States. Podcasts are both entertaining and informative, and they’re also great places to listen to influencers and social media experts impart their wisdom on the masses. On that note, we give you our list of the 20 best top social media marketing podcasts every influencer should subscribe to in 2020.
1. The #AskGaryVee Show with Gary Vaynerchuk
In what originally started as a YouTube series, Mr. Gary Vee himself turned the videos into podcasts as well, that way his audience can listen to them on the go. For each episode of #AskGaryVee, Gary answers a question from his audience in the realm of marketing, social media, entrepreneurship, and other topics based on his own experience of building successful, multi-million dollar companies.
2. The Influencer Podcast
This one is perhaps the most specific podcast to influencer marketing on our list. The Influencer Podcast is an innovative podcast that focuses on exploring the secrets behind the ever-evolving trends of influencer marketing, as well as the careers of today’s top influencers. The Influencer Podcast connects to Julie Solomon’s self-titled website, where she provides powerful tips about pitching, branding, and social media.
3. The Neal Schaffer Podcast
Neal Schaffer, the two-time Forbes Top 50 Social Media Power Influencer and social media guru, knows what it takes to get ahead as an influencer. His podcast provides a wealth of information on social media and influencer marketing.
4. Influencer Radio
Podcasts are great for education and motivation, and that’s the focus of The Influencer Radio. This podcast aims to highlight the habits of social media’s most famous and effective influencers. It’s a great listen if you are looking for tips and tricks for your social media content creation, and there are always interesting guests sharing their personal experiences on the show.
5. Social Pros Podcast with Jay Baer and Adam Brown
Social Pros is hosted by Adam Brown and marketing legend Jay Baer. Jay’s clout allows him to gets pretty high-profile guests, which makes these podcasts a wonderful source of insight into the best and latest thought leadership on all things social media, even metadata tips.
6. Pop Culture Happy Hour with Linda Holmes
If you’re in charge of creating content for a brand or as an influencer, NPR’s podcast on everything pop-culture offers short-form reviews of what’s going on in everything from film, tv, books, music, and more.
7. Manly Pinterest Tips with Jeff Sieh
While this podcast is mainly focused on Pinterest, host Jeff Sieh explores a multitude of best practices, strategies, and live demonstrations with several of the platforms “Power Pinners”. Occasionally, Jeff will also cover other social networks like Facebook, Twitter, and Instagram too.
8. The Influencer Entrepreneurs Podcast
Jenny Melrose hosts The Influencer Entrepreneurs Podcast, and she helps her audience fulfill their potential of turning a business idea or part-time hobby into a full-time career. If you’re a struggling entrepreneur who is trying to find a way to gain recognition, this is a great podcast for you!
9. Social Media Marketing with Michael Stelzner
Michael Stelzner interviews social media experts on his weekly podcast to find out how successful businesses manage their social media while uncovering strategies and effective tips to improve social media marketing for brands and marketers alike.
10. Hashtag Authentic with Sara Tasker
Hashtag Authentic is another weekly podcast, where Sara Tasker takes her audience on a journey of exploring the secrets to online success. It’s a podcast chock-full of tactical tips and inspiring stories for those looking to reap the benefits of social media marketing. She guides you through the lessons and strategies she used to grow her 300k+ audience and six-figure business online. The program is a great insider’s view of all things Instagram, blogging, social media, and beyond.
11. A Drink With James
This podcast is an audio version of Fohr’s successful YouTube show, where agency co-founder James Nord shares insider tips on the influencer industry and how to work with an influencer marketing agency.
12. The Good Life With Stevie & Sazan
You may need to grab a box of tissue before listening to this podcast. Stevie and Sazan Hendrix interview a multitude of different personalities from big-name celebrities to everyday people with the mission to both captivate and inspire listeners. You can expect intimate stories and powerful conversations that are sure to motivate and empower you to live your best life.
13. Beyond Influential
Beyond Influential is a program that takes a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives in the industry. Hosted by personal brand expert Brittany Krystle, you hear from the experts themselves to unlock the secrets of industry influence.
14. The Science Of Social Media
The Science of Social Media is a great resource for social media insights, inspirational stories, ideas for experimentation, and more. Broadcasting every Monday, they share cutting-edge social media strategies from brands and businesses in just about every industry.
15. Casual Fridays
This is a cool podcast for marketers and entrepreneurs determined to get on the social media fast track. Host Tyler Anderson is a social media marketing entrepreneur and he shares tools and processes he has personally used to help him succeed with social media management and online marketing.
16. Social Zoom Factor
Social Zoom Factor is a podcast run by social media guru Pam Moore and is geared a bit more towards business leaders. She focuses on giving listeners actionable strategies and discusses many different ways businesses can improve their in-house social media content.
17. The Good Social Media Podcast
The Good Social Media Podcast is a bit of a different take on the more standard social media marketing podcasts. Host Todd Austin discusses numerous topics including growth hacks and marketing tips while diving deep into numbers of social media statistics.
18. Entrepreneurs GSD
An edgy acronym is well suited for this podcast. What does GSD stand for, you ask? “Getting sh*t done.” And it’s fitting for this Entrepreneurs GSD podcast, which provides tips, techniques, and insights for anybody looking to take their business to the next level.
19. Masters of Scale
Do you have a great idea but need some guidance on how to scale it into a successful business? The Masters of Scale podcast could be a great resource. It’s the brainchild of Reid Hoffman, who’s the co-founder of LinkedIn. Enough said.
20. Passion in Business
Allie McAdam is a self-made entrepreneur and social media strategist whose Passion in Business podcast covers a broad range of digital marketing-related topics (automation, web design, and email marketing), the podcast – just like McAdam herself – focuses primarily on all things Instagram. The goal of her podcast is to help people build an audience on social, develop social effective strategies, and market their brand or business successfully on Instagram while still attempting to achieve balance with an active and fulfilling life outside of work. With the popularity of Instagram at an all-time high, this is a must-listen for every Instagram influencer out there.