10 Social Media Marketing Trends That Will Rule 2020
**Originally published March 22nd, 2019. Updated February 10th, 2020**
Social media can be a whirlwind. The landscape is constantly changing, bringing about new trends, ideas, and best practices year after year. Many times, the changes aren’t sudden or unexpected, but gradual and predictable in a sense. In fact, some of them are already here and in full swing, growing rapidly while remaining somewhat under the radar. Others are already established and booming and are expected to continue growing at a fast pace.
Here are 10 of the top social media marketing trends that will rule 2020 and beyond. Are you taking notes?
Social listening (monitoring) has been a slowly adopted trend that we expect will become increasingly popular in 2020. For those unfamiliar with the term, social listening is the act of crawling the web and social media platforms to find all mentions of a brand (or any keyword for that matter). This includes untagged brand mentions on social media or industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites.
As it stands today, the primary goal of social listening is based on customer service and reputation management, though there are certainly many additional benefits beyond that. So as a result, we expect the newest trend of 2020 is going to be the metamorphosis of social listening: using it not only for customer service and reputation management but now also by utilizing it as a lead generation and social selling tool.
Thanks to brands like Talkwalker, we can visualize great viral marketing as a result of social listening. Viral Nation‘s own Travis Hawley covered the subject with the CEO of Talkwalker, Todd Grossman, on a recent LinkedIn Live. Check it out below!
2. Engagement is more important than ever
Facebook has announced early in 2018 the focus on meaningful interactions as part of their updated algorithm. The algorithm started favoring content that sparks a genuine conversation, giving it top-of-feed authority. This change inspired many Page Managers to create more engaging content, perhaps for the mere fact that if they didn’t, they too would risk having their content fade into obscurity.
As organic reach becomes increasingly difficult by the day, surviving this ultra-c0mpetitive social space relies upon your ability to create content that is appealing, interesting, and engaging.
As the algorithms grow more and more complex, there are no shortcuts to genuine engagement these days. Gone are the days you could simply encourage people to like, comment, share on your post. Therefore, achieving engagement in 2020 and beyond will require an improved strategy for every social channel and your influencer marketing efforts, if you wish to continue reaching your followers and building momentum for your brand.
3. The rise of ‘Live’ video sharing
Live video’s rapid growth in popularity across both Facebook and Instagram has created an ideal opportunity for marketers to leverage in 2020. The activity and intimate exposure that comes with live video make it a powerful tool for marketers who are aiming to both engage their audience and strengthen the relationship between a brand and its followers.
There is a certain authenticity with ‘going live’ that is another factor that the audience can benefit from because it helps build trust and loyalty with a brand. And while there are some risks to ‘going live’ – due to the potential of technical complexities that may arise when you are on ‘live’, for example – followers are likely to understand that and it may even further strengthen their trust towards a brand. Authentic content lends forgiveness for genuine mistakes and gives the dialogue between brand and follower a more organic feel.