Lakers Suite Night

Wish

 


Viral Nation was presented with a challenge to improve brand sentiment for client Wish through a creative influencer activation.

Utilizing the brand's existing partnership with the Lakers as an opportunity to combine hospitality and social media, we activated 15 influencers to attend the Wish x Lakers Suite Night and enjoy a night of fun, competition and exclusive access to the Staples Center.

 

The Goal:

  • Build on brand positioning and trust to improve brand sentiment.
  • Drive massive awareness for Wish and use their connection to the Lakers to increase brand affinity.

  • Generate 2,000,000 social media interactions.
 

The Strategy:

  • Send influencers a care package from Wish and the Lakers to be used for pre-promotion content with an invitation to the game.

  • Arrange activities and create an environment which invites content creation.

  • Produce a promotional video of the entire activation to be distributed by Wish for their own marketing initiatives.

 

Ready to go viral?

 

        

     

The Results:


5.2M Interactions

 

Exceeded projections by 
260%

NO. OF INFLUENCERS

15

TOTAL INTERACTIONS

5.2M

TOTAL POSTS

128

TOTAL IMPRESSIONS

7.6M

 

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